Question for PLR writers

peewhy

12 years ago

You could optimise a squeeze page for search terms like 'Free PLR Articles'.

Just a thought!, hope it helps

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peewhy

12 years ago

You could optimise a squeeze page for search terms like 'Free PLR Articles'.

Just a thought!, hope it helps

[ 1 ] Thanks

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Prashant_W

12 years ago

Michael,

First off: 100 is a tiny sample size. In other words, you cannot make a good judgment of your offer's effectiveness based on such a small population.

Second: It seems to me you're driving random people to your site. You have no idea what they're looking for. You have no idea what their targeted niche is. Hence, you bundled everything together and went "here, it's free. opt-in please".

Even if you were to segregate and offer niche specific packs, you may still have a tough time getting decent conversions. Because you're not looking at your traffic demographics.

Here's what you can do: Dump the freebie offer for now. Instead, survey the visitors. Ask them specific questions. Simply put, ask them what they want - and then, deliver.

Furthermore, your website completely defeats the purpose of having an opt-in box in the first place. You want people to sign up for your offer. But you're missing something big.

You've forgotten that even for something that won't cost em' a dime, they have to be compelled to make the jump. And YOU have to help em' realize they stand a hell of a lot to gain.

So what you're lacking is scintillating copy. You've thrown a bunch of paragraphs together - hoping for the best. NOT the way to go.

You've got no headline, you've got no benefits being outlined at all, you've got no call to action. Hence you've got 2-3 subscribers who probably won't respond to any other offers.

Do some research. Find out what high converting squeeze pages look like. Find out the elements that make up such pages. And find out what your traffic is really after.

Originally Posted by Seatbelt99

On my new writing site I offer a free PLR pack if people will sign up for my list. I've gotten about 100 people to visit the specific 'free plr pack' page, but only 2 or 3 have actually signed up.

I'm wondering why this would be. My first thought is that the pack includes a variety of different topics (SEO, Gardening, weight loss, ect) rather than just focused on one. When I did it that way I thought it would help give people a more well rounded idea of my writing style, but now I'm thinking that maybe it would be better to have them all focused on SEO and Internet marketing since those types of people are who will likely buy content in the future.

What do you think? Do you have any tips for how to get people to take my free PLR pack and sign up for my list?

Thank you very much.

Michael

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Seatbelt99

12 years ago

Thanks for the response and tips....

Originally Posted by Prashant_W

Michael,

First off: 100 is a tiny sample size. In other words, you cannot make a good judgment of your offer's effectiveness based on such a small population.

I know 100 is a small sample but I'm just trying to make sure I'm not sitting on a bad idea (having multiple topics in the free PLR pack). If I can get advice from experts saying it is a bad idea now, there is no reason to wait another week or two.

Originally Posted by Prashant_W

Michael,
Second: It seems to me you're driving random people to your site. You have no idea what they're looking for. You have no idea what their targeted niche is. Hence, you bundled everything together and went "here, it's free. opt-in please".

Even if you were to segregate and offer niche specific packs, you may still have a tough time getting decent conversions. Because you're not looking at your traffic demographics.

I'm not driving random people to the site. The only places (so far) that I've been trying to get traffic from are here on WF (targets being those who want PLR packs and/or unique writing for their sites). THen also some on Facebook with a very targeted ad targeting the same type of people, those who are specifically interested in Internet marketing, SEO, Article marketing, ect.

This is why I'm starting to think it would be better to make my free pack all about Internet marketing. This way it would at least be useful to that audience, even if they are not marketing specifically to other IMers.

Then the other PLR packs I'm selling are in a variety of niches. Each pack is tailored to one specific niche. This seems to be how most PLR authors run their sties from what I've seen.

Originally Posted by Prashant_W

Michael,
Here's what you can do: Dump the freebie offer for now. Instead, survey the visitors. Ask them specific questions. Simply put, ask them what they want - and then, deliver.

When they sign up for my list there is a box asking for what niche they want me to write a PLR pack for. In addition, they can contact me directly through the contact us page to request a particular PLR pack they are interested in.

Originally Posted by Prashant_W

Michael,
Furthermore, your website completely defeats the purpose of having an opt-in box in the first place. You want people to sign up for your offer. But you're missing something big.

You've forgotten that even for something that won't cost em' a dime, they have to be compelled to make the jump. And YOU have to help em' realize they stand a hell of a lot to gain.

So what you're lacking is scintillating copy. You've thrown a bunch of paragraphs together - hoping for the best. NOT the way to go.

You've got no headline, you've got no benefits being outlined at all, you've got no call to action. Hence you've got 2-3 subscribers who probably won't respond to any other offers.

Do some research. Find out what high converting squeeze pages look like. Find out the elements that make up such pages. And find out what your traffic is really after.

I will have to do some editing/updating on that page I think. I'm listing what they will get, but not targeting the exact benefits these items will bring them. I basically show that signing up will get them the free PLR pack and also let them be notified when a new pack is released, along with discount offers.

I will have to go redo that page in a more 'sales copy' type of way I think.

Excellent suggestions, I really appreciate it. It has given me a lot to think about and do.

Thank you.

Michael

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Prashant_W

12 years ago

Originally Posted by Seatbelt99

I know 100 is a small sample but I'm just trying to make sure I'm not sitting on a bad idea (having multiple topics in the free PLR pack). If I can get advice from experts saying it is a bad idea now, there is no reason to wait another week or two.

Here's what the experts will say mate. Keep tweaking and testing multiple aspects of your offer. It's the only way you'll know what works for sure.

Originally Posted by Seatbelt99

I'm not driving random people to the site. The only places (so far) that I've been trying to get traffic from are here on WF (targets being those who want PLR packs and/or unique writing for their sites). THen also some on Facebook with a very targeted ad targeting the same type of people, those who are specifically interested in Internet marketing, SEO, Article marketing, ect.

I must have not phrased myself properly. It's great that you're driving folks into Internet Marketing itself. And that is logical anyway. Who else would want PLR stuff anyway, eh?

My point is: You want to know what exactly your target market wants. And then deliver it.

Originally Posted by Seatbelt99

This is why I'm starting to think it would be better to make my free pack all about Internet marketing. This way it would at least be useful to that audience, even if they are not marketing specifically to other IMers.

Once again, the only way to know for sure is by asking the audience. Though one idea you could use is to produce articles in the 3-5 hottest niches or whatever.

And I think most autoresponders allow you to create a drop-down menu within the opt-in form. This would allow your visitors to choose what they specifically want.

A huge advantage of this is that your list gets automatically segregated (i.e. Those looking for Internet Marketing content will be in one list, those looking for weight loss in another, etc.,).

So what you can than do is market relevant PLR products to them in the future. The idea would be to build a few small, insanely responsive lists.

Then the other PLR packs I'm selling are in a variety of niches. Each pack is tailored to one specific niche. This seems to be how most PLR authors run their sties from what I've seen.

You don't have to follow them mate. Hell, I'm dead sure if you take a different approach, you'll get better results. The idea is to differentiate yourself, stand out and beat the crap out of them competitors.

When they sign up for my list there is a box asking for what niche they want me to write a PLR pack for. In addition, they can contact me directly through the contact us page to request a particular PLR pack they are interested in.

That's the thing mate. It's after they sign up. Which means you're minimizing the response rates because what you're currently offering may not be what they want.

Hence I would suggest doing a quick survey first. Sure it might be a bit of a hassle at first. But once you've managed to pinpoint the demand, you'll find things a lot easier to manage.

I will have to do some editing/updating on that page I think. I'm listing what they will get, but not targeting the exact benefits these items will bring them. I basically show that signing up will get them the free PLR pack and also let them be notified when a new pack is released, along with discount offers.

I will have to go redo that page in a more 'sales copy' type of way I think.

Excellent suggestions, I really appreciate it. It has given me a lot to think about and do.

Thank you.

Michael

Yeah, you do need some copy. Head to The Michel Fortin Blog | Michel Fortin on Copywriting, Marketing, Business, and Life. You'll learn a lot. In fact, you should invest in a book or 2 (Adweek by Joe Sugarman is a big favorite of mine) to understand the principles of advertising. Regardless of medium, the principles are largely congruent.

No worries mate.

Cheers,
Prash

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abuhanifa

12 years ago

try bringing more traffic and there is nothing wrong in providing a diverse pack .

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Seatbelt99 12 years ago

Originally Posted by abuhanifa

try bringing more traffic and there is nothing wrong in providing a diverse pack .

Thanks.

Yeah, I'm working on the traffic side of it. I'm running a 'warrior for hire' thread now so hopefully that will help. I'm also building up the Facebook page and trying to come up with some additional ways to get people to visit.
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dudeontheweb

12 years ago

Looking at your offer page, I would use some text formatting on it. With the way it's currently laid out it kind of all blends together. Try using different fonts,sizes, bold text ,italics, font colors and maybe a few graphics. Jazz it up some.

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Seatbelt99

12 years ago

Originally Posted by dudeontheweb

Looking at your offer page, I would use some text formatting on it. With the way it's currently laid out it kind of all blends together. Try using different fonts,sizes, bold text ,italics, font colors and maybe a few graphics. Jazz it up some.

Excellent suggestion. Thank you.

When I first wrote it I was not doing it as a real sales page, which was, I believe, my first mistake. I'll be updating it tonight to make it a 'short form sales copy' type of page. Hopefully that will help with some conversions.

If that works for signing up for the free pack I'll have to go back and re-write the pages for the actual PLR packs as well I think.

Again, thank you for the suggestion!

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TiffanyLambert

12 years ago

Personally I like a backwards option. I don't give away a freebie - Instead, I let the request their topic. They fill out the form and get on my list so they can have their topic added and I go down the list and make a PLR pack out of those requests.

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Seatbelt99

12 years ago

Originally Posted by TiffanyDow

Personally I like a backwards option. I don't give away a freebie - Instead, I let the request their topic. They fill out the form and get on my list so they can have their topic added and I go down the list and make a PLR pack out of those requests.

Thanks. I do have the option for people to request a specific PLR pack on my opt in form. So far nobody's used it (It's only been up 3 days like that though).