I've noticed that, even though the syndication is delayed, that PR 7 blog tends to outrank our site with our own content. For three to four weeks.
Once those weeks pass, it's split for about two months. They outrank us around 50% of the time, and we outrank them around 50% of the time.
And when you go to posts earlier than that, from before that three month window, we rank ahead of them 100% of the time.
I've observed this trend throughout the past couple months. It's like Google is slowly figuring out who the original source is.
So here's what I'm wondering -- is there any real reason to keep this syndication deal alive?
The way I see it, we're sacrificing lots of short-term search traffic for the benefit of a few links and a tiny amount of referral traffic. And since we already have hundreds of links from this authority site, there's diminishing marginal returns. Each link is less valuable than the one that proceeded it.
What do you think? Should I kill the deal, or is there some big benefit I'm missing?
Thanks for helping out.