Best Width for a sales page?

by Ettienne

Posted: 12 years ago 18 replies

INTERNET MARKETING

Hello all,

I just want to hear from some of you, what's your opinion regarding the best dimensions to use for the width of a sales page?

I just got a new domain, -have all the texts and graphics ready, now I just want to see what your opinions are on the perfect width for a sales page (planning to have this one on Clickbank as well).

Your thoughts would be appreciated.

Kind regards,
Ettienne

#dimensions #page #sales #width

Shaun OReilly

12 years ago

Narrower sales pages are easier to read.

I like to have around 8-9 words per line.

Start off your testing at 650 pixels.

Dedicated to mutual success,

Shaun

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larry1113

12 years ago

Originally Posted by Shaun OReilly

Narrower sales pages are easier to read.

I like to have around 8-9 words per line.

Start off your testing at 650 pixels.

Dedicated to mutual success,

Shaun

Shaun puts it well. Remember to test! You won't know until you test because there's no such thing as a blanket statement (i know that's a blanket statement)

But seriously, split test so you can know for sure.

Thanks

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Ettienne

12 years ago

Originally Posted by Shaun OReilly

Narrower sales pages are easier to read.

I like to have around 8-9 words per line.

Start off your testing at 650 pixels.

Dedicated to mutual success,

Shaun

I just had a peak on some of the other big-time gurus' sales pages here on WF and, it seems that they go for anything from 700 - 800 width, except for one which I saw that was 600 (which personally seems a bit too narrow for my liking).

Thanks for the advice Shaun, I'll be sure to keep that in mind.

Thanks

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John Romaine 12 years ago

Does it really matter???
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- KarlWarren 12 years ago
  
  Originally Posted by John Romaine
  
  Does it really matter???
  
  Short answer... possibly.
  
  Each market, each niche is going to be different.
  
  First of all, I'd recommend hunting down a list of the best converting sites in your particular niche. Note down the things they have in common, including colours, fonts, language style and page widths.
  
  Use this as a starting point, and then split test each element separately.
  
  Generally, wider pages are less comfortable to read on a screen - your sole aim is to keep people reading all the way down to your buy button.
  
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  eCoverNinja - Sales Page Graphics & Layout Specialist
  
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  Anonymous Affiliate 12 years ago
  
  Originally Posted by KarlWarren
  
  Use this as a starting point, and then split test each element separately.
  
  Terrible advice
  
  The amount of time (and traffic) you'd need to split test every layout possibility in your sales page would be humungous. Split testing should be done, but it should be done VERY cautiously or else you'll end up wasting time and traffic split-testing variables that hardly have any impact on the bottom line.
  
  Go for a width that's sensible and comfortable to read, and stick to it. The difference in conversions between a 700px and 800px wide sales pages is going to be utterly minimum, no need to split test that.
  
  Thanks
  
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  Alexa Smith Banned 12 years ago
  
  Originally Posted by KarlWarren
  
  split test each element separately.
  
  Oooh, that's asking quite a lot!
  
  I've always thought about 750 pixels is ok, if you have to "think of a number", but I agree with Michael's comments just above about fixed widths.
  
  It's also important (as indeed for other things) to check how your page looks with various different browsers. This site is helpful: Check Browser Compatibility, Cross Platform Browser Test - Browsershots
  
  I see that big pictures and/or double columns might make you want something wider, but apart from with those considerations, I think "too wide", overall, is probably a mistake fairly "widely" made.
  
  It might be interesting to ask this question in the Copywriting Forum, because a lot of the copywriters there will be in touch with their clients while they're split-testing various things, and some of them don't read/reply to threads in this Main Marketing Forum. "Just saying" ... .
  
  Thanks
  
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- Anonymous Affiliate 12 years ago
  
  Originally Posted by John Romaine
  
  Does it really matter???
  
  I personally don't think it matters as long as your sales page's layout is properly structured. But anyway, I always use 900px width because I like using large pictures and dual-columns in my sales pages.
  
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Tad 100 12 years ago

Around 600px.
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Michael Carlin 12 years ago

Hmmm, maybe 760 is better....
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Michael Carlin 12 years ago

Yeah... you're looking at 760-770px max width unless you want to stretch the forum.
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RobinInTexas 12 years ago

I would go with 700-760 that leaves 240-300 for another column in a 1000px screen if needed.
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Raydal 12 years ago

I've always kept to 650 px and advice my copywriting
students to do the same EXCEPT you are using testimonials
down the side, then you can go with 700-750 px.

It does matter because you want your sales page to look
READABLE. And if the cpl is too high, then the letter appears
intimidating to read. The same reason why I don't go with
the natural width of the forum but use a hard return to
keep my post narrower.

Newspapers publishers are aware of this why they use
narrow columns.

-Ray Edwards
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MichaelHiles 12 years ago

Fixed with is no longer relevant in a mobile world. In fact, fixed width will hurt you greatly.

Develop using responsive design for your sites. Everything will dynamically size according to the resolution and dimensions of your browser/device. Dig around on some 960 Grid or 1140 Grid searches to get more info about this shift in website design.
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gpwilson 12 years ago

I think width does not really matte. All you need to focus is creating your that particular page in such a way so that it becomes easy to access. Remember one thing that after creating that page don't forget to test it.
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goguy 12 years ago

It's better to go for a width that's easier to read and make it simple and moderate.
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kstavert 12 years ago

I immediately leave pages that are
really wide...

I usually don't read posts on forums
that go the entire width of the page

It's much, much, much easier to read
things in short bites
than in long, rambling, scrawl all the way across the page and you forget what you were reading by the time you get to the end....

Just my two cents worth
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hatcheck 12 years ago

This is the kind of question that can only be settled by split testing. Frankly, I think the width of the page should be one of the last things you test. Start from the end of your sales funnel and work backward.
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