I'm talking about the bigger picture. The more important factor which is building relationships. When you post with the intent to not only provide valuable information so that others may benefit from your words of wisdom, you may not realize it, but you are in fact building relationships. And building relationships, when it comes to marketing, is the key to longevity and success for your business.
I'm just speaking from personal experience. I met my first business partner through a forum two years ago. He offered such incredible insight into every question that was asked, or discussion that was made. Over time we have built a solid business together and I have yet to meet him in person, but I feel as though I've known him forever.
After having joined the Warrior Forum nearly a year ago, I have made a few other amazing connections - all of which led me to other positive projects and successes. Had I not joined this forum - or better yet - had I not participated in this forum with the intent to provide value in what I write, then I probably wouldn't have captured the attention of some of the new relationships I've recently developed.
Some may say that IM is somewhat of a lonely business to get into, but I see it as the opposite. While I've never met these amazing people in person, it's as though we've all known each other for quite some time. And now it feels as though we've developed a team of great masterminds - providing the opportunity to help each other in some way.
So this is why I believe forum posting is an important part of your IM journey.