Imagine this, our business has been running for about 15 years, and I can't remember one time in the last 4 years where things got this bad.
We do basement waterproofing, and I do NOT know what to do.
My boss is losing his mind, I've seen major changes in his personality, and I feel like I want to cry for the man. He is hurting really bad and I can tell.
His main issue I think is his ONLY real source of leads over the years has been google ppc. Our PPC guy just totally stopped getting leads.
If someone in this company doesn't think outside the box, and think of something fast, I guarantee we'll be out of business within the next 30 days.
WHAT CAN WE DO? We also sell mold services, foundation repair services aside from waterproofing but we always focused mainly on waterproofing.
So I'm understanding this is what happens when you put all your eggs in one basket.
Whats really worrying me is after all these years, my boss is going to let go of our PPC guy. He was the ONLY one who was ever able to get us leads, but my boss can't afford him anymore (he was also very cocky and arrogant but he did get us a lot of leads at one point).
My plan to my boss was this:
Fire the PPC guy.
Give me money for adwords and I will charge him 1/4 what he's paying his ppc guy and I'll run the campaigns in house so we can all collectively have input for bettering our strategy.
But I will also dump money into yahoo advertising and youtube because I feel like depending on adwords alone is stupid.
There is service magic too, but its expensive, all they're getting right now is mold leads, and the quality hasn't been that good.
One of our top competitors seems to be doing fine, but they have 11 websites FFS and 1 of their sites rankings number 1 in google.
Our site ranks mainly between the 2 and 5th pages. So w/out ppc we're screwed, but even with ppc I'm not sure we're going to make it.
If you were the owner of this business what would you do?
Would you start looking for more experienced PPC people?
Would you start dumping money into other forms of advertising you've never used before? Like yahoo and youtube, maybe even facebook?
Should be launch PPC targeting completely different keywords like "foundation repair nj" instead of "basement waterproofing nj"? Or maybe just turn our focus more to mold and foundation repair in instead of waterproofing? Because right now it seems waterproofing is just dead. Only time we ever get leads is for weeks after heavy rains. Last year we got tons of big systems that came through, even a hurricane, and the year before it rained a lot heavier during our rainy season (which is april to july when its at its peak).
I realize this is an overwhelming amount of issues here, and we're going down we're going down. But I want to know that I tried absolutely everything I could for the last 30 days.
There HAS TO BE some way to turn this situation around, and right now my boss is lost, I'm lost, and our other 2 sales guys are lost because they haven't been selling jobs.
We also tried cold calling before but it turned out to be a waste of money, no matter how good our script we always had to call hundreds upon hundreds of people just to get one lead.
I do NOT know what to do and could REALLY use any bit of help you guys have.
Thanks - Red