52 replies
Listen up internet marketers! If any of you are into email marketing, this subject line is powerful. It gets almost all my subscribers to open the email. If you have been using the same old subject lines that don't get people to open your emails, you should try using this one: OMG (it's ready). I just wanted to give everyone here a tip. It has worked awesome for me. So try it out on your list.

Have an awesome day!

~ Gilbert
#omg #ready
  • Profile picture of the author jms.mrtn
    Thanks for the tip buddy... keep up the great work
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  • Profile picture of the author daneg33
    Hey thanks for the tip, I'll have to try it.
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  • Profile picture of the author forous
    Great tip. Great line.
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  • Profile picture of the author JakeDaly
    Yeah, but unless you offer a great deal or a wealth of valuable, useful information within that same e-mail, don't be surprised when you have quite a few Aweber unsubscription e-mails within your inbox. Nothing angers a list more than cheap tactics of garnering attention unless that e-mail is actually of use to them.
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    • Profile picture of the author Ross Kenny
      Ha.. lol

      Will give it a good try but I'm sure it'll only work once or twice.

      Thanks for sharing thouugh
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  • Profile picture of the author GeorgeO7
    OMG! I just got ten e-mails titled OMG! (it's ready)
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    • Profile picture of the author Ross Kenny
      Originally Posted by GeorgeO7 View Post

      OMG! I just got ten e-mails titled OMG! (it's ready)

      LMAO
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    • Profile picture of the author Diana Lane
      Originally Posted by GeorgeO7 View Post

      OMG! I just got ten e-mails titled OMG! (it's ready)
      I'd be ready too - to hit the 'unsubscribe' button. I sign up to mailing lists expecting value in exchange for my time, not drama.
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  • Profile picture of the author gilbertm
    You're absolutely right Jake about how you use it. You can't just use it for any email. I used it for a product launch. I used it for my AWeber list and for my email marketing campaigns to promote a new marketing system that came out a few weeks ago. I had over 70 new optins in 32 hours from that subject line.
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  • Profile picture of the author laurelwachtel
    Nice tip! I think I'll try several templates before putting all of it into one source! Thank you for your post!
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    • Profile picture of the author Daniel Beazley
      Originally Posted by Najat Engineer View Post

      thanks for the tip, that's exactly what let me click on this thread..
      Same here lol. Good tip, as long as it's used wisely... Is there any ebooks or other tips on getting people to open your aweber newsletter and so on?

      Dan
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      • Profile picture of the author DominicTFY
        Originally Posted by Daniel Beazley View Post

        Same here lol. Good tip, as long as it's used wisely... Is there any ebooks or other tips on getting people to open your aweber newsletter and so on?

        Dan
        Damn. I got into this thread because of the 'OMG' too. Now, it's getting interesting...
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  • Profile picture of the author lacraiger
    great tip...
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  • Profile picture of the author rogi2112
    Banned
    [DELETED]
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    • Profile picture of the author MovingAhead
      It's a cheap trick and not everyone will fall for stuff like that.
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  • Profile picture of the author Trieu
    THat is a good title, especially if you have a launch product that is ready to be released
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  • Profile picture of the author Norma Holt
    There is no way I would use such tactics to fool people into opening emails. My lists comprise people who expect news or offers from me and they will get nothing less.

    Norma
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    • Profile picture of the author Daniel Beazley
      Originally Posted by Norma Holt View Post

      There is no way I would use such tactics to fool people into opening emails. My lists comprise people who expect news or offers from me and they will get nothing less.

      Norma
      It's not about "fooling" people into opening the emails, it's about enticing them to. If it's relevant to what you are offering of course (eg: A new product, or a new section in your membership site or what ever.) It arises questions... "What's ready?" It intrigues them and makes them click through. I see nothing wrong with this method, it depends on who your market is too though, relevancy, professionalism etc... So I see where you are coming from.
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      • Profile picture of the author rahulchandra
        Originally Posted by Daniel Beazley View Post

        It's not about "fooling" people into opening the emails, it's about enticing them to. If it's relevant to what you are offering of course (eg: A new product, or a new section in your membership site or what ever.) It arises questions... "What's ready?" It intrigues them and makes them click through. I see nothing wrong with this method, it depends on who your market is too though, relevancy, professionalism etc... So I see where you are coming from.
        I agree!but OMG its ready! can only be used for something which is not out yet, a product in in a pre lauch phase, a never before seen video, something which is brand new, use it on other things or use it too much, it can lose its impact.
        Subscribers will get used to seeing( by that i mean " ignoring") subject head starting with OMG! so before you do it-
        1. use it with caution
        2. use it on special occasions only!
        3.don't overdo it!

        Some triggers i have used in my lists and have worked are:
        "i can't believe my eyes! its amazing( for videos)"
        "i didn't believe till i read it all:dont' miss( for presell page/ blog posts)"
        "switch off your tv and watch this:it won't repeat( for teleseminars)"
        "OMG its real, no hype, no BS just pure gold(for upcoming ebook launch)"
        "{first name}....headline(matter): gives the reader a more personal feel(for anything or everything)

        Hope this helps

        Cheers!

        P.S- Hot tip: if you are using aweber for broadcasts always, always.... always split test!
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  • Profile picture of the author abelacts
    Whether you like it or not, the open rate for this thread speaks for itself!

    It works to a certain degree provided you have a good relationship with your readers and the subject corresponds with the content of the email. Otherwise, your credibility is on the line.
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  • Profile picture of the author visit_faraz
    Suppose I click on an email with the subject OMG(it's ready).

    There better be something which is ready and which made you say OMG.

    I dont like to be tricked and this subject line seems to be one which seems to make a fool of subscribers.
    I would not like to use this one.

    Just my 2 cents.

    Faraz
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  • Profile picture of the author thegadgetblogger
    It worked as far as getting me to click on the link here, but I KNOW that stuff on WF is worthy of my time, in my hotmail inbox amongst all the spam, not so sure. Worth a try!
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  • Profile picture of the author star lit
    I received an e-mail earlier today OMG(It's on).
    Needless to say I didn't read through it.

    I remember my inbox being flooded with variations of Frank Kerns BAD NEWS e-mails.
    I suppose now it's OMG.......

    Naima
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  • Profile picture of the author JayXtreme
    Wow.. this crap filtered out into the stream already...

    I got one today.. OMG (it's on)

    Nice to see marketers putting thought and effort into their mail..
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    Bare Murkage.........

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  • Profile picture of the author anton343
    just changed the name of my thread from I cant think of a name for my product to

    OMG I cant think of a name for my product

    Maybe now you'll all view it lol

    Anton
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  • Profile picture of the author Josh Anderson
    You might want to consider something you have overlooked...

    I know you do not mean to be offensive but that term is a religious term misused.

    It actually is a violation of a commandment in the Christian world of "Do not use the name of the Lord thy God in vain."

    Strict observers like myself find the misuse of the name of God and the violation of this commandment offensive.

    It is never good practice to misuse the name of deity in your marketing

    Unless of course you want strict observers of this commandment in Christian, Hebrew, Islamic, and other religions who all hold the name of deity sacred and adhere to this principle to unsubscribe.

    If anyone begins sending me emails like this I will unsubscribe and not buy any more products from that person.
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    • Profile picture of the author Daniel Beazley
      Originally Posted by Josh Anderson View Post

      You might want to consider something you have overlooked...

      I know you do not mean to be offensive but that term is a religious term misused.

      It actually is a violation of a commandment in the Christian world of "Do not use the name of the Lord thy God in vain."

      Strict observers like myself find the misuse of the name of God and the violation of this commandment offensive.

      It is never good practice to misuse the name of deity in your marketing

      Unless of course you want strict observers of this commandment in Christian, Hebrew, Islamic, and other religions who all hold the name of deity sacred and adhere to this principle to unsubscribe.

      If anyone begins sending me emails like this I will unsubscribe and not buy any more products from that person.
      True! Didn't think about that... It could actually make you lose respect/subscribers

      Thanks for pointing that out. You could always use a different expression that means the same thing, that's not offensive to some people.
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    • Profile picture of the author Gene Pimentel
      Originally Posted by Josh Anderson View Post

      You might want to consider something you have overlooked...

      I know you do not mean to be offensive but that term is a religious term misused.

      It actually is a violation of a commandment in the Christian world of "Do not use the name of the Lord thy God in vain."

      Strict observers like myself find the misuse of the name of God and the violation of this commandment offensive.

      It is never good practice to misuse the name of deity in your marketing

      Unless of course you want strict observers of this commandment in Christian, Hebrew, Islamic, and other religions who all hold the name of deity sacred and adhere to this principle to unsubscribe.

      If anyone begins sending me emails like this I will unsubscribe and not buy any more products from that person.
      I'm in that same camp Josh, but OMG is used frequently for "Oh My Gosh!"
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      • Profile picture of the author Daniel Beazley
        Originally Posted by Gene Pimentel View Post

        I'm in that same camp Josh, but OMG is used frequently for "Oh My Gosh!"
        Yeah, but some people could take it as the other meaning, that's the problem.
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      • Profile picture of the author Josh Anderson
        I'm in that same camp Josh, but OMG is used frequently for "Oh My Gosh!"
        Unfortunately that is not the universal interpretation of the acronym.

        Maybe people could spell it out instead which would help:

        "Oh My Gosh! (it's ready)"

        I am sure it would have the same effect without the offensive nature of the acronym :-)
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        • Profile picture of the author oneempowered
          Originally Posted by Josh Anderson View Post

          Unfortunately that is not the universal interpretation of the acronym.

          Maybe people could spell it out instead which would help:

          "Oh My Gosh! (it's ready)"

          I am sure it would have the same effect without the offensive nature of the acronym :-)
          I guess you could define it for them in the first line of your email by starting with:
          "Oh My Gosh" or "Oh My Goodness" and avoid any offense.

          You also really need to know your market. If your niche is a sub-group of Senior Citizens or Christians, etc., then you probably wouldn't want to use it at all.

          As for the comments about delivering great content ... of course, that's extremely important, however, if you don't grab my attention with the headline, I'll just put your email into my "read soon" folder and I might not read it for days. If you weren't known for great content, it would be deleted or placed in a generic "newsletters" folder where I'll probably never read it.
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        • Profile picture of the author Berticus
          Originally Posted by Josh Anderson View Post

          Unfortunately that is not the universal interpretation of the acronym.

          Maybe people could spell it out instead which would help:

          "Oh My Gosh! (it's ready)"

          I am sure it would have the same effect without the offensive nature of the acronym :-)
          I'm gonna be the stick in the mud and say that even Gosh is just a substitution for God. In that event the phrase still remains unacceptable. That's me, the stick in the mud.
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      • Profile picture of the author oneempowered
        Originally Posted by Gene Pimentel View Post

        I'm in that same camp Josh, but OMG is used frequently for "Oh My Gosh!"
        By the way, it's good to know that there are other Christian marketers out there (and ethical marketers from other faiths too)!
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    • Profile picture of the author InternetM39482
      Originally Posted by tj View Post

      OMG! Next rule for my spam filter is ready!!

      Timo
      This one cracked me up.

      Personally, if you just want people to open your emails, yes it might work.

      But instead of these things, Why not deliver value so people actually wait for your mails, instead of you having to think on these titles?
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      • Profile picture of the author Daniel Beazley
        Originally Posted by Swastik View Post

        This one cracked me up.

        Personally, if you just want people to open your emails, yes it might work.

        But instead of these things, Why not deliver value so people actually wait for your mails, instead of you having to think on these titles?
        Haha, you're so right! Or getting leads that actually WANT what you are offering, rather then just trying to get subscribers.
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  • Profile picture of the author mouseffects
    Great idea. It worked on me. I'm here looking and supposed to be somewhere else...
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  • Profile picture of the author Chris Reeves
    There are a lot of people out there that don't even know what "omg" stands for...probably best to go with what Josh said and spell it out and even then I wouldn't use it regularly...but that's just me. But hey, if it works..it works

    Glad to hear you've found something that's getting you results...

    Regards,

    Chris
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  • Profile picture of the author Matt Bard
    You should try this one:

    "Here's the information I promised you".

    The real killer set up for the next email is that you actually deliver on your promise.
    The open rates after that are great.

    I don't know why more list owners don't use this.
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  • Profile picture of the author Bakai
    It also makes a good subject line for forum posts, probably works well for the WSO and classified sections as well...

    But if you just went through THIS forum and looked for subject lines that get lots of views, fast, you can simply model your own subject lines after them. Just makes sense, they are already proven to work.
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  • Profile picture of the author Samuel Lee
    Nice tip! I already have a tried and true templates I've used and this will certainly help! Its always a good idea to state honestly what the content of your message is in some way and make it catchy as well. Nice post!
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  • Profile picture of the author gilbertm
    I actually got this email from a friend of mine whose list I'm on. I had not received and email from him for a while, and when I saw the subject line I was like what is this? I opened it up and it was just a short 7 line email stating his product was ready. He told me to launch my campaign with the same ad and in no time I had over 70 of my subscribers optin to a new system. I rarely have any unsubscribers because I generally give them free products for their businesses. Nobody unsubscribed from this email ad. Some may think your subscribers will unsubscribe, if you give all the time you should not have any unsubscribers.

    ~ Gilbert
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  • Profile picture of the author neat123
    I am new to this so please bear with me. I think it is very catchy and should grab people's attention. It certainly grabbed mine and made me want to know more. Thanks for the tip
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