I have a question I need sorted. Is the long sales letter dead? The ones selling e-books with white background in times roman with red headlines that you have to scroll a long way down to see all of?
The opinion of most online mentors I have seen is that it is live and kicking. That a sales copy "can't be too long, but too boring".
However the feedback I get from PPC experts, SEO companies and copywriters is that long copy is long dead in most instances. Exceptions being complicated products like Kindles, and internet marketing.
They argue predominantly that the message has to be conveyed fast, short and to the point not to loose the customer. And the site has to look modern, with different emphasis on content and how it is presented.
Is that true?