The software supposedly will allow you to easily provide attribution to the content owner and link back to the original content. You can go out and grab blog posts, Flickr photos and YouTube videos to name a few.
The big sell on this is to be able to rank your site on Google page one without having to bother with the usual SEO methods such as backlinking. The sell is aimed at people fed up with all the algo changes by Google.
Here's where I'm confused.
Unless I missed something, Google still includes backlinks in their site evaluations. They just don't like "spammy" backlinks. This is what Panda and Penguin were about.
Google wants to see if your site is being noticed by other sites and they look at the links from those other sites to yours. Links from those sites to yours are backlinks. They're INCOMING links to your site.
If you host curated content on your site and it's linking back to someone elses site, how is that helping you? Those are OUTGOING links.
Yeah, good content is needed but I just don't see how they can say that this is all you need now.
Of course I realize that software/WSO sellers will say anything to sell their latest widget.