Content Curators Are The Latest "Big Thing", What Am I Missing?

34 replies
The latest "big thing" in IM appears to be "content curating" software. This is software that helps you find content out on the web and bring it in to your blog. A couple of examples are: "PageOne Curator" and "Instant Content Curator".

The software supposedly will allow you to easily provide attribution to the content owner and link back to the original content. You can go out and grab blog posts, Flickr photos and YouTube videos to name a few.

The big sell on this is to be able to rank your site on Google page one without having to bother with the usual SEO methods such as backlinking. The sell is aimed at people fed up with all the algo changes by Google.

Here's where I'm confused.

Unless I missed something, Google still includes backlinks in their site evaluations. They just don't like "spammy" backlinks. This is what Panda and Penguin were about.

Google wants to see if your site is being noticed by other sites and they look at the links from those other sites to yours. Links from those sites to yours are backlinks. They're INCOMING links to your site.

If you host curated content on your site and it's linking back to someone elses site, how is that helping you? Those are OUTGOING links.

Yeah, good content is needed but I just don't see how they can say that this is all you need now.

Of course I realize that software/WSO sellers will say anything to sell their latest widget.

Any thoughts?
#big thing #content #curators #latest #missing
  • Profile picture of the author nasuryono
    Normally, a good website will link to other good website. This is the idea behind content curation.

    By giving links out to other authority site, you are associating yourself with them and this is a good thing in front of Search Engines.

    You must have outbound links as well, not just inbound links to make your link profile natural.
    Signature
    ----------------------------------------


    {{ DiscussionBoard.errors[6418637].message }}
    • Profile picture of the author Steve L
      Originally Posted by nasuryono View Post

      Normally, a good website will link to other good website. This is the idea behind content curation.

      By giving links out to other authority site, you are associating yourself with them and this is a good thing in front of Search Engines.

      You must have outbound links as well, not just inbound links to make your link profile natural.
      so true. a lot of webmasters are still in the "can't link out" mentality.

      look at the big blogs and websites! they link when it brings value to their visitor!
      {{ DiscussionBoard.errors[7151022].message }}
  • Profile picture of the author onSubie
    Originally Posted by TonyLaw View Post

    Here's where I'm confused.
    Unless I missed something, Google still includes backlinks in their site evaluations. They just don't like "spammy" backlinks. This is what Panda and Penguin were about.
    Curation isn't about backlinking per se and you can still use traditional and effective backlink strategies with curated content.

    The idea is it is easy to create quality content that gets its own backlinks from people who like the content.

    So you could create an article "Top 5 Gluten Free Desserts" and compile top recipes from other sites. That would get a lot of natural links as people would link to your collection rather than to 5 different sites..

    If you host curated content on your site and it's linking back to someone elses site, how is that helping you? Those are OUTGOING links.
    That helps because it makes your content look much more natural. Many sites especially MFA sites try and minimize possible traffic leaks and try and funnel traffic to their offers.

    Recent Google updates (apparently) give sites that have natural links both IN and OUT an SEO boost.


    Yeah, good content is needed but I just don't see how they can say that this is all you need now.
    There are purely 'curated' sites like Huffington Post and Perez Hilton, but you can combine it with original articles. But instead of writing an article every day, you can curate every day and publish an original article 1-2 times a week (or less).


    Of course I realize that software/WSO sellers will say anything to sell their latest widget.
    Actually the Page One Curation software you mention is excellent. The tools don't curate for you, they just help gather content from a single interface- instead of having four browser tabs and a text pad open. They also ensure content comes from sources that are designed for syndication so there is less chance (but still some) that you will be using restricted material.

    So instead of going to Google and searching my keyword and looking for feeds then news, then flickr to look for images, then YouTube to look for videos, then twitter/facebook/etc., I just enter my keyword into the tool and all those resources show up in the tool interface and I can cut/paste/drag/drop into an article. The tool automatically inserts all the credits and links.

    People have been curating as long as there have been things to curate. How long has Reader's Digest been in print?

    Old autoblogs were usually a crude form of 'curation'. Same with video blogs that collect related YouTube videos onto one niche site.

    Curation isn't a new fad, but the term is 'hot' in IM these days. The advantage for bloggers is it means many great tools to make your work easier.

    Mahlon
    {{ DiscussionBoard.errors[6418660].message }}
  • Profile picture of the author TookMyFrog
    Is Page One Curator better than Instant Content Curator or are they basically the same?
    {{ DiscussionBoard.errors[6430697].message }}
    • Profile picture of the author Drew Cleveland
      Originally Posted by TookMyFrog View Post

      Is Page One Curator better than Instant Content Curator or are they basically the same?
      Page one curator seems to be the big WOW when people are LTB curation software, but i can tell you its not all that, and really does'nt save that much time.

      You have to remember, the only thing content curation softwares really advertise, is the fact that they will save you soooooo much time, and when they cant do that, whats the point?
      {{ DiscussionBoard.errors[6430727].message }}
    • Profile picture of the author onSubie
      Originally Posted by TookMyFrog View Post

      Is Page One Curator better than Instant Content Curator or are they basically the same?
      Hi

      I use PageOne Curator and I really like it. It is a desktop app that allows you to work on your PC then publish the articles to your blog. It has some nice features I really like but I won't post a review...

      It is also very well supported with a forum frequented by the developers and auto-software updates.

      I also use PushButtonSEO which is a WordPress plugin that does On-Page SEO analysis as well as curation. I use it to tweak the PageOne uploaded articles, add images/video to my own articles and for the SEO analysis.

      I have never used Instant Content Creator but from the demo video it looks very similar to PageOne Curator in that it is a desktop app that publishes to a number of blogs. It looks like it also has some other content sources- EzineArticles and Wiki public domain images. The WSO is only $10 so I may check it out.

      As I said in my earlier post, content curation isn't a tool it's a technique. It can be done well or poorly. Tools can help but you should learn good techniques and ways of 'curating' content to really understand how it can be used.

      Look at Perez Hilton, he started with a small unknown blog from a state waaay far away from Hollywood and all he did was take stories from other websites and say "TMZ is saying Lindsay Lohan is back rehab. What a LUSH LOLZ. What do you think, will she ever come back? <link>" and he was notorious for swiping photos from other celebrity websites and marking them up with sexual graffiti and posting them on his site. His only original content was snide remarks and crude doodles.

      Now his little website has spawned others and he is not only a multi-millionaire but an influential force in Hollywood.

      Perez Hilton isn't what people think of when they think curation. But he should be.

      Find your niche, find your angle, then gather the most relevant/recent/controversial content from quality sources and add your voice. Encourage replies and participation and build a relationship with your audience.

      Mahlon
      {{ DiscussionBoard.errors[6431817].message }}
  • Profile picture of the author Drew Cleveland
    Content curation isn't the desert oasis that people seem to think it is. Popular websites such as the Huffington Post, Mashable ect... curate content and internet marketers noticed how effective it is.

    IMHO curation software is a waste of money. Ive tried two softwares and they are both hard to customize, they pull images from flickr (always a downer) and really just dont get the job done.

    Curation is hyped so you will buy the $27, $47, $67, $97 curation softwares.
    {{ DiscussionBoard.errors[6430716].message }}
  • Profile picture of the author TookMyFrog
    Why are flickr images a downer? I saw that Instant Content Curator also pulls images from a Wikki... would that be better?
    {{ DiscussionBoard.errors[6430729].message }}
  • Profile picture of the author TookMyFrog
    Thank you Drew.
    {{ DiscussionBoard.errors[6430792].message }}
  • Profile picture of the author Black Hat Cat
    Banned
    Most of the "curation" sellers out there don't know a thing about curation. That's why they pretty much all use the same 3 examples, lol. Even sadder....reading their sales letters makes you wonder if they've ever visited even one of those 3 site examples, because what they teach you to do isn't even remotely close to what those 3 sites do.

    The big sell on this is to be able to rank your site on Google page one without having to bother with the usual SEO methods such as backlinking. The sell is aimed at people fed up with all the algo changes by Google.
    It's also known as the big BS to those with half a clue. You're not going to magically rank because you've copied and pasted someone elses content to your "curation" blog. And even worse, post-Panda, that kind of thing can keep you from ranking at all.

    Build it and they will come just doesn't work....not even with fake curation sites. If you do nothing to promote it, you will get nothing in return. Anyone who tells you different is full of crap....or trying to sell you something...most likely their latest autoblogging software that they now call curation software, lol.
    {{ DiscussionBoard.errors[6431433].message }}
  • Profile picture of the author Black Hat Cat
    Banned
    Most of the "curation" sellers out there don't know a thing about curation. That's why they pretty much all use the same 3 examples, lol. Even sadder....reading their sales letters makes you wonder if they've ever visited even one of those 3 site examples, because what they teach you to do isn't even remotely close to what those 3 sites do.

    The big sell on this is to be able to rank your site on Google page one without having to bother with the usual SEO methods such as backlinking. The sell is aimed at people fed up with all the algo changes by Google.
    It's also known as the big BS to those with half a clue. You're not going to magically rank because you've copied and pasted someone elses content to your "curation" blog. And even worse, post-Panda, that kind of thing can keep you from ranking at all.

    Build it and they will come just doesn't work....not even with fake curation sites. If you do nothing to promote it, you will get nothing in return. Anyone who tells you different is full of crap....or trying to sell you something...most likely their latest autoblogging software that they now call curation software, lol.
    {{ DiscussionBoard.errors[6431438].message }}
    • Profile picture of the author Cee
      I'm glad this thread was posted. I've received several offers for 'curation' software in my email. It sounded so good, so wonderful, so it does everything for you.

      Thanks for bringing back a dose of reality.
      {{ DiscussionBoard.errors[6431498].message }}
  • Profile picture of the author Jordi
    Sorry tldr but did read the first paragraph and in my experience or knowledge I thought copying content was to be bad and will de-rank your site because of Penguin Update. So the logical standpoint is why would you want to get a copy content on your site when penguin is all about that bad and copy content?!?!?
    {{ DiscussionBoard.errors[6431888].message }}
  • Profile picture of the author onSubie
    Oh Jeez, Jordi. Run before Alexa shows up....

    {{ DiscussionBoard.errors[6431922].message }}
  • Profile picture of the author marco005
    Hi,

    I think content curation is a goodidea when you are not a grewt writer, write 4-5 sentences on a new topic, put & paste a text snippet from the other people content you have found and link back to the autor (nofollow).

    But I wonder does perez hilton use other peoples pictures, when you use a picture fom a new post in huffington post or other big newspapers, I'm sure they will knock you out.

    I think perez hilton now is a legal newspaper company hwo has the licenced rights to do this.

    Or can I use always other peoples / newspaper fotos when I link back to them?


    best wishes
    marco005
    {{ DiscussionBoard.errors[6434141].message }}
  • Profile picture of the author mosthost
    Curation is for museums, not for websites. Websites need dynamic unique content to succeed.
    {{ DiscussionBoard.errors[6434279].message }}
  • Profile picture of the author Charles Harper
    The political blogs do curation very well. Depending on what side of the ailse you swing on there is

    Breitbart

    Or there is, on the other side:

    Breaking News and Opinion on The Huffington Post

    Both of these site have tons of OPC. But these are sites that are destinations for people. They are not curating the content in order to rank. They are curating the content for their visitors.

    CT
    {{ DiscussionBoard.errors[6434420].message }}
    • Profile picture of the author Tina Golden
      Originally Posted by mosthost View Post

      Curation is for museums, not for websites. Websites need dynamic unique content to succeed.
      Real content curation is dynamic unique content. Like most IMers, you are confusing curation with copying.
      Signature
      Discover how to have fabulous, engaging content with
      Fast & Easy Content Creation
      ***Especially if you don't have enough time, money, or just plain HATE writing***
      {{ DiscussionBoard.errors[6434799].message }}
    • Profile picture of the author Shakespeare
      I've been a member of Warrior Forum for a while, but this is my first post. I've been reading quite a bit on curation and have been reading through this post. Many opinions here, some like the idea of curation, some don't. Lots of good information as well. But I think Charles hit on something VERY important....those sites ranking very well using curation methods are curating for people, not the search engines.

      Excellent point indeed! Don't curate for the search engines...provide interesting, engaging and intriguing content - curated or not, and not only will your visitors be impressed, so will the big "G"
      {{ DiscussionBoard.errors[7150627].message }}
      • Profile picture of the author JohnMcCabe
        Originally Posted by onSubie View Post

        Find your niche, find your angle, then gather the most relevant/recent/controversial content from quality sources and add your voice. Encourage replies and participation and build a relationship with your audience.

        Mahlon
        Exactly this. Much of what is often called "curation" is simply preempting the term and applying it to old-fashioned content scraping. Just because you add a sentence or two of generic dribble ("Here's a neat article.") and a link back does not make your content "curated".

        Think what you will of the practice, the concept of network marketing is logical and for many people, compelling. How many Ponzi and pyramid scams have wrapped themselves in the MLM flag to try and borrow legitimacy?

        How many MFA blogs, content scrapers and badly run autoblogs wrap themselves in the curation flag to lend an air of legitimacy to content theft and copyright infringement?

        Originally Posted by Shakespeare View Post

        I've been a member of Warrior Forum for a while, but this is my first post. I've been reading quite a bit on curation and have been reading through this post. Many opinions here, some like the idea of curation, some don't. Lots of good information as well. But I think Charles hit on something VERY important....those sites ranking very well using curation methods are curating for people, not the search engines.

        Excellent point indeed! Don't curate for the search engines...provide interesting, engaging and intriguing content - curated or not, and not only will your visitors be impressed, so will the big "G"
        Excellent inaugural post...

        The SEO cult jumped on curation because they noticed that well-curated content tended to attract backlinks naturally. And, being the manipulative crowd some of them are, they looked for ways to force the issue. They mistakenly took the raw material for the cause, not the skill of the craftsman in presenting it.
        {{ DiscussionBoard.errors[7151006].message }}
  • Profile picture of the author marco005
    Hi,

    I see that Breitbart does not backlink this other people content to the original autor, all I find only is the source who is the image from.

    marco005
    {{ DiscussionBoard.errors[6435218].message }}
  • Profile picture of the author FH
    Larger sites like the ones mentioned, license ongoing material and photos. If you look closely, you'll find licenses from UPI etc. allowing use of their newsfeeds and photos.
    {{ DiscussionBoard.errors[6439889].message }}
  • Profile picture of the author John Pawlett
    Content curation is something very close to my heart, I love it, no more dependence on the search engines (Google can do whatever update it wishes) and no worrying about back links.


    The reason content curation is popular is that its 'hot' with the general public because, done properly it pulls together content (written, video, images and audio) from hundreds of different sources and collates it all in one place, making it easier for the visitor to find what they are looking for.


    It's kind of like an RSS feed but in an easier to manage format.


    It is also a godsend for IM'ers as it is one of the quickest and easiest ways to build an authority site around virtually any subject and easy to monetize.


    IM'ers tend to look at curation from the wrong prospective, like what am I going to get out of it! Instead of how can I build the most useful site possible, adding massive value for the people interested in that particular niche.



    Forget Google, forget SEO and back linking, just use social media and the search engines will pick up your posts from there, plus if you have done your job properly 50% of your traffic will be repeat visitors.


    If you are just starting out you don't need any of the software mention it's really easy to find and add a couple of relevant posts a day and should only take you a few minutes each post.


    The best sites take some work to get going and a good social media traffic generating strategy needs to be in place to get those visitors coming back regularly.
    But don't let that put you off the effort is more than worth it.


    Hope that helps


    John
    {{ DiscussionBoard.errors[7332618].message }}
    • Profile picture of the author Steve B
      The magic of content creation is that -

      • The niche is well defined for a specific audience
      • The curator (web site owner, usually) is an expert in the niche
      • Top quality unique articles are gathered and presented
      • The latest niche news, events, personalities are highlighted
      • Perspective, analysis, and the curator's "voice" (opinion) are added
      • A link back to the original article is given so the full story can be read
      • The curation site is very easy to navigate and find what is wanted
      • The curation site experience is analogous to a "Top 100 Rock" site where all the best hits in the niche can be found in one place and explored
      My opinion of curation software is that most of it has minimal usefulness.

      As one who has done curation, IMO, the difficult and time consuming part of this business model is actually being the curator. Finding content is easy online, but reading it all, deciding what would be of most worth to the readers in the niche, and then adding intelligent, original and useful opinion and narrative on what you're finding is really the hard part. It takes skill to amass large amounts of information, digest it, and make sense of it all.

      The kind of curation that some do, grabbing whatever content they can find then adding "check out this article" when they haven't even read it themselves is what many are confusing as "how to curate." That's not anywhere near what I consider curation.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

      {{ DiscussionBoard.errors[7333171].message }}
      • Profile picture of the author Harlan
        There's a seriously big mistake people are making.

        Curation isn't about software.

        It isn't about which software is better.

        You don't need any software to curate.

        You need a brain.

        You need to know how to get peoples' attention and to get them to WANT to come back to your site.

        Software can't help you do that.

        What people are missing is that the software may be 1% of the equation.

        The most valuable software is between your ears - never forget about it.

        When I teach curation - the first thing I teach is how to curate WITHOUT software.

        There are between 30-50 different models of curation.

        The software lets you do ONE.

        In my Dogington Post site - we don't use any software.

        We also don't give a rat's behind about SEO.

        And yet - the site gets traffic and raving fans.

        Curation rocks.

        Software is not relevant.

        Become an expert and the software is just a distraction.

        Oooh - shiney new object -

        Get my point?
        Signature

        Harlan D. Kilstein Ed.D.
        Free NLP Communications Course at http://www.nlpcopywriting.com
        http://overnight-copy.com
        Get Fit In Four Minuteshttp://just4minutes.com
        Learn how to build a Super Site Without SEO http://supersiteformula.com

        {{ DiscussionBoard.errors[7337864].message }}
        • Profile picture of the author Steve L
          Originally Posted by Harlan View Post

          There's a seriously big mistake people are making.

          Curation isn't about software.

          It isn't about which software is better.

          You don't need any software to curate.

          You need a brain.
          Haha, and that's the problem. People want push button solutions. Sorry folks, you have to use your brain for this one.
          {{ DiscussionBoard.errors[7338896].message }}
        • Profile picture of the author Chri5123
          Originally Posted by Harlan View Post

          There's a seriously big mistake people are making.

          Curation isn't about software.

          It isn't about which software is better.

          You don't need any software to curate.

          You need a brain.

          You need to know how to get peoples' attention and to get them to WANT to come back to your site.

          Software can't help you do that.

          What people are missing is that the software may be 1% of the equation.

          The most valuable software is between your ears - never forget about it.

          When I teach curation - the first thing I teach is how to curate WITHOUT software.

          There are between 30-50 different models of curation.

          The software lets you do ONE.

          In my Dogington Post site - we don't use any software.

          We also don't give a rat's behind about SEO.

          And yet - the site gets traffic and raving fans.

          Curation rocks.

          Software is not relevant.

          Become an expert and the software is just a distraction.

          Oooh - shiney new object -

          Get my point?
          Was about to post and read this.

          It is spot on in my opinion - although saying that I do not use very many software products that are suppose to make marketing easier.
          {{ DiscussionBoard.errors[7780261].message }}
      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Steve B View Post

        IMO, the difficult and time consuming part of this business model is actually being the curator. Finding content is easy online, but reading it all, deciding what would be of most worth to the readers in the niche, and then adding intelligent, original and useful opinion and narrative on what you're finding is really the hard part.
        Steve
        This is what curation really is. It's not just a fancy name for autoblogging, which is not curation. Software can't accomplish. Software is just autoblogging with a different name. The software can't add the unique content/opion/clarifications/narrative that accompanies the curated content and links back to original articles.
        {{ DiscussionBoard.errors[7447895].message }}
    • Profile picture of the author Craig McPherson
      Originally Posted by John Pawlett View Post

      Forget Google, forget SEO and back linking, just use social media and the search engines will pick up your posts from there
      Not a truer word was spoken John.


      Originally Posted by John Pawlett View Post

      If you are just starting out you don't need any of the software mention it's really easy to find and add a couple of relevant posts a day and should only take you a few minutes each post.
      Keep your wallet in your pants. Ever hear of Google Alerts? Best tool out there
      Signature
      {{ DiscussionBoard.errors[7445241].message }}
  • Profile picture of the author techbul
    Social media is the next big thing. Use quality content + social signals and you'll be fine.
    {{ DiscussionBoard.errors[7446472].message }}
  • Profile picture of the author seasoned
    REAL content curation is NOT a new thing. It is just a fancy name for something happening for millenia. Curator - Wikipedia, the free encyclopedia

    Its being preferred by google is not a new thing either. ********THAT******** was what search engines were made for, to connect all the curators. So why didn't THEY become THE curator and make trillions of dollars? Because if you lined every computer on the planet up their collective IQ is approximately ZERO! They can't be curators. They can contain and fciltate maintenance of it, and maybe even collect and assemble it to make it appear like they can be, but they can't.

    Steve
    {{ DiscussionBoard.errors[7447547].message }}
  • Profile picture of the author paulsbiz
    I'm convinced the name "curation" was adopted by all the software sellers because they think it sounds classy. Prior to the WF I had never heard the name 'curation' associated with anything but a museum!
    {{ DiscussionBoard.errors[7448125].message }}
  • Profile picture of the author MusicMinCoach
    When I first started my website-before I'd even heard of the Warrior Forum, I had a vision for it. I wanted it to be the top destination on-line for information, coaching and training products and services for people who work in music ministry. The Music Ministry Coach.com was never meant to be just me. The site was to be the coach, not just me personally. I could never cover it all because I don't know it all.

    I have a lot of expertise in some areas but not others, so even though I knew what I wanted to do, I had no idea how I was going to gather all that information. It seemed overwhelming to me.

    So when I started seeing some of these software solutions I did pay attention. A couple of them didn't seem quite ethical for reasons already mentioned. But the latest one, CurationSoft seemed to really get and emphasize the importance of using it for real content curation- the kind where you actually act as a curator, reading, evaluating, sorting and adding personal input to the content you find.

    I'm relatively new to the boards here, but not new to shiny object syndrome. So for me this seemed like a logical way to accomplish a goal I already had, which was to make my site a top destination for music ministry-related coaching and training products, services, articles, etc.

    I did understand when I looked at the software though, that it wouldn't be as quick and "push-button" as it's often made out to be. At least not for me. I'd have to read everything I post on my site, and I could never be comfortable with posting someone's content, changing the title or something and acting as if it's my own (which I saw one suggest). And for me the content would have to be very specific to the niche I'm trying to serve. General Gospel/Christian industry news, for example, wouldn't make the cut for me. It would have to be specific to some kind of learning/training aspect of improving music ministry, whether it's singing, playing, choir directing or any number of other things.

    I can't effectively write about all of those topics but I touch all of them and know enough about all of them to effectively find, sort and add my own voice to other sources who know more.

    So while software can't do that for you, it can help you gather all that information much more efficiently, and that's the draw for me. Just reading through it is time consuming enough. If I have to physically go to all these sites and rummage through them for hours that's just too overwhelming for one guy, and that's why I wasn't doing it.

    This software, in my opinion, will make that process much easier by putting it all right in front of me and making it really easy to add it to my blog once I've done my part and actually read it and evaluated it for relevance and benefit to my readers. But that alone will enable me to go from posting twice a week to every day.
    {{ DiscussionBoard.errors[7780241].message }}

Trending Topics