Advice Needed: Creating Membership Sites

16 replies
Looking to get advice from people who have successful (profitable) membership sites.

What 3 pieces of advice would you give to someone looking to create a successful membership site?
#advice #creating #membership #needed #sites
  • Profile picture of the author elexmedia
    1. content
    2. content
    3. content

    For me, what make a membership site could attract so many paying members, because it has valuable contents that people can't find through google/ elsewhere and the contents are given periodically.
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  • Profile picture of the author Michelle Stevens
    Absolutely content is king! The only thing that will keep people paying each month is if they feel that they are receiving value for money.

    Fresh content and always over deliver I would say
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  • Profile picture of the author brunom
    You need to give your visitors their money's worth and value those who stick with you every single month.
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    • Profile picture of the author richardjes
      I have a horse racing membership site and although my service is a results based service i see it a bit deeper than that. Yes I provide the content every day but it goes further.

      1. Add and send videos of you talking directly to your members.
      2. Be accessible for support and email questions personally
      3. Dont be cheap but give value.

      One thing i did before i launched my site was I went onto a specialist forum in my niche and proved my content to members which created a buzz.

      Its different for different niches but that worked well for me as i became a part of that community and still am part of it today.

      All the best
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      • Profile picture of the author Magento modules
        Everyone invest money when he getting a profit and you must add content and offers like 20% off and 30% off....
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      • Profile picture of the author MarketingMinded
        Originally Posted by richardjes View Post

        I have a horse racing membership site and although my service is a results based service i see it a bit deeper than that. Yes I provide the content every day but it goes further.

        1. Add and send videos of you talking directly to your members.
        2. Be accessible for support and email questions personally
        3. Dont be cheap but give value.

        One thing i did before i launched my site was I went onto a specialist forum in my niche and proved my content to members which created a buzz.

        Its different for different niches but that worked well for me as i became a part of that community and still am part of it today.

        All the best
        Do members get the content all at once or slowly over time?
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  • Profile picture of the author Charles Harper
    Be accessible and transparent.

    CT
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  • You need to have something they are willing to pay for and you need to articulate what's in it for them (why they should pay you for the membership)
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    soon people... Relax...
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  • Profile picture of the author joefizz
    Hi Marketing Minded,

    1, 3 months content
    2. Encourage user consumption of it - to stay longer!
    3. Get your bank end in place.

    If you want to save yourself a TON of time and thus money in setting one up, I would encourage you to get the product Continuity Overdrive' by Lee McIntyre.

    It's available from my blog for a very reasonable price of just $39.99. I paid $197 for it initially and then bought the PLR set too! Without question its worth 10 times the price I paid (at least!)...

    Get it here...I can make the transcripts available too...just ask!

    Llwyddiant!

    Joe
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  • Profile picture of the author quiescen
    I've been running a piano lessons membership site successfully for 10 years now. To be successful, it's smart to find a niche and dominate it - if possible. That's what I did for 'new age' piano. As far as my top 3 pieces of advice? Here they are...

    1) Persistance is the key to success (you don't have this, you won't have a business)
    2) Patience is almost as important (if you really believe in what you're doing, it'll show and you'll start building up and up!
    3) The offer - this is somewhat overlooked, but the offer or how you frame your membership to prospects is extremely important. Afterall, this is what will motivate prospects to purchase so it has to be very good! Some use the $1 trial offer to great success.
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  • Profile picture of the author mwtechnolos
    Looking to get advice from people very successful site.
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  • Profile picture of the author williamk
    Banned
    Its simple. You should have quality content the People WANT. Remember this and you will do well. If your content is not in demand then it will fail.
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  • Profile picture of the author KickinConcepts
    Content,

    Offering a Trial period. Most people want to make sure that what they are buying is a quality product and not just some bulls$$$ with good copywriting
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  • Profile picture of the author CDarklock
    Originally Posted by MarketingMinded View Post

    What 3 pieces of advice would you give to someone looking to create a successful membership site?
    Is this a community or content site?

    Because they're very different.

    For a community site, you're looking at status indicators and recruiting contests. Give a special badge to the people who join early. Give another one to the people who refer the most new members. And give yet another one to the people who make the most useful posts.

    For a content site, it's all about having high-quality content that's frequently refreshed and replaced. The fine line on this is that there should always be enough content to be worth the membership, but never so much that it's overwhelming, and there should be just enough content coming down the pipe every month that nobody wants to miss it.

    There's also a "hump" every four months on most membership sites, where you should be delivering something REALLY special; if everyone's getting the same content at the same time, delivering a big content update every three months is just about right to keep retention high, but on a drip-feed system you can do it every four months. Seasonal contests work well on a community site.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author kmg
      Actually I don't think that members pay for 'content'. What they pay for is 'value'.

      You can provide value in many different ways, which might include content. Or the value may lie in a service, a summary, some insight and so on depending on what your target market wants and values.

      Sometimes less content has more value than more content. You need to know your target market well enough to know what they will value.

      Does that make sense?
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