How Important is it for a Membership Site to have a CRM for its Members?

by iyazam
6 replies
I have a membership site with several hundred members.

It is a lead generation site and every lead that comes in gets sent to the members email.

Recently my team has been debating whether we should add a CRM for our members where there they could log in and see the leads and any general updates or information.

Some team members feel a CRM is useless because people wont bother to log in if since they are also getting updated via email.

Other team members feel it will be very effective for creating a feeling of a "community" around our website and having them more in our 'territory' then in their email...

I'd be interested in hearing what members of this forum have to say

#crm #important #members #membership #site
  • Profile picture of the author Fredrik Aurdal
    Have you tried testing it?
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    • Profile picture of the author Lance K
      Have you thought about polling your members to see what they want?
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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  • Profile picture of the author williamk
    Sorry, But I dont really understand what is CRM that you speak of.
    Please clarify so that I can also get an Idea.
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  • Profile picture of the author Metrics
    Could be good but it always depend on the cost vs impacts.
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  • Profile picture of the author InternetGeneral
    Ask your members, Send out a nice freebie then ask them fill out a quick poll or survey on what they think.

    Say that you are trying to make their expereince better and would this like to see this and this type of changes occur in the future? yes or no. or something along those lines.
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  • Profile picture of the author iyazam
    Thanks for your answers.

    Hillel Porath - My Blog On Marketing and Lead Generation - Lead Generation for Israel's Leading Export Companies

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