How Important is it for a Membership Site to have a CRM for its Members?
I have a membership site with several hundred members.
It is a lead generation site and every lead that comes in gets sent to the members email.
Recently my team has been debating whether we should add a CRM for our members where there they could log in and see the leads and any general updates or information.
Some team members feel a CRM is useless because people wont bother to log in if since they are also getting updated via email.
Other team members feel it will be very effective for creating a feeling of a "community" around our website and having them more in our 'territory' then in their email...
I'd be interested in hearing what members of this forum have to say
Thanks!
Hillel
It is a lead generation site and every lead that comes in gets sent to the members email.
Recently my team has been debating whether we should add a CRM for our members where there they could log in and see the leads and any general updates or information.
Some team members feel a CRM is useless because people wont bother to log in if since they are also getting updated via email.
Other team members feel it will be very effective for creating a feeling of a "community" around our website and having them more in our 'territory' then in their email...
I'd be interested in hearing what members of this forum have to say
Thanks!
Hillel
~ Zig Ziglar