17 {{ upvoteCount | shortNum }}
17 {{ upvoteCount | shortNum }}

Is an eCover needed?

by Kelvin Nikkel
15 replies
I have just finished my report which will be released shortly and am just finishing up on some of the final cosmetic changes.

I also read a report on how an eCover is an absolute must for an eBook to generate the maximum number of conversions.

Is an eCover needed for a report?

What are your views?

Kelvin
#ecover #needed
  • Profile picture of the author Andyhenry
    No and yes.

    It depends on:

    1 - your market (is it a technical niche, a social/hobby niche)

    2 - Your relationship with that market (are they organic search traffic, ppc, your list, other peoples list)

    3 - How you're telling them about the product (are you preselling it, bundling it etc.)

    4 - Price point (the higher the price, the more you usually have to 'sell' the benefit, and if you're selling to business owners or offering a technical product - they usually want to see a professional and detailed offer - even though many will skim read it)

    It's all about your relationship with them and what your communication with them is like.

    Andy
    Signature

    nothing to see here.

    {{ DiscussionBoard.errors[572885].message }}
  • Profile picture of the author Ian Middleton
    Opinion is just that and we each differ to some degree in what we think, so with that in mind I would just like to offer my view on your question.

    If I was faced with the two reports and one had a cover and one did not, I would always choose the one with. I might even pay a tiny bit more for the one with a cover even though I know it is not real.

    It's something to do with first impressions for me and thinking someone has made the effort.

    I hope that helps

    Ian Middleton
    {{ DiscussionBoard.errors[572912].message }}
  • Profile picture of the author DominicTFY
    My personal take is that an eCover is not needed, but is recommended to have. Having an eCover gives us a better impression that it's a real and physical product, thus increasing it's perceived value.

    My thoughts,
    Dominic Tay
    Signature
    >> Article Submitter -- Distribute Your Articles To The Top Article Directories And Boost Your Traffic By At Least 25%... In Just 5 Minutes!

    >> Link Building Automation     -- We Build PR4+ Backlinks to Your Websites Each Month! [Raving Reviews!]
    {{ DiscussionBoard.errors[572946].message }}
    • Profile picture of the author Kelvin Nikkel
      Originally Posted by DominicTFY View Post

      My personal take is that an eCover is not needed, but is recommended to have. Having an eCover gives us a better impression that it's a real and physical product, thus increasing it's perceived value.

      My thoughts,
      Dominic Tay
      Thanks Dominic. I guess I should have phrased it better. lol

      I know it is not NEEDED but for conversion sake, I have decided that it is recommended.

      Thanks
      Kelvin
      {{ DiscussionBoard.errors[572975].message }}
  • Profile picture of the author Kelvin Nikkel
    Thank you Andy, Ian and ProductCreator.

    I see the importance in all your comments. Ian, I think I would do as you would if faced with 2 reports and only one had a cover.

    That has spurred me to go in that direction and create a cover for mine. Besides, it brands itself better that way I think.

    Thanks again

    Kelvin
    {{ DiscussionBoard.errors[572959].message }}
  • Profile picture of the author popedope
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[573022].message }}
  • Profile picture of the author Loren Woirhaye
    Everybody does ecovers like they are a real book. You can
    I think just make a graphic of some sort that looks like a book
    cover - and integrate a PDF icon in it so people know what
    they are getting. This is not something people are doing much
    in the selling of ebooks but it does actually tell the customer
    more accurately what he is getting.

    Test, obviously.

    Tom Antion had a video he put out recently where he revealed
    he had great results by NOT putting a picture of his $1000
    speaking course on the sales letter. It makes it seem less
    like a sales pitch. His argument does make sense because it
    encourages people to read the letter for content rather than
    scrolling for the picture, scrolling for the price, scrolling for
    the bullets, and then staying or (usually) going away because
    they've already come to a judgement about the "value" of
    the offer.

    Something to think on and explore....
    Signature
    {{ DiscussionBoard.errors[573098].message }}
  • Profile picture of the author BeachCruzer
    Having published several eBooks since 1999, I strongly recommend an eBook cover for the following reasons:

    1) A picture is worth a thousand words.

    2) It's more important if you don't have an established clientele base.

    3) The costs are nominal. For about $30, it could bring you back many times your investment.

    Best of luck to you--

    Michael Cruz
    Signature
    business loans
    [/B]

    preferred funding group review

    Side Hustle Ideas
    {{ DiscussionBoard.errors[573106].message }}
  • Profile picture of the author Loren Woirhaye
    Amazon just shows the cover graphic with a drop-shadow.
    Users perceive it as a book. No 3-D needed.

    Something to think about.
    Signature
    {{ DiscussionBoard.errors[573224].message }}
  • Profile picture of the author vince8151
    It's imperative!
    {{ DiscussionBoard.errors[573267].message }}
  • Profile picture of the author jackbabai
    I think you've to need it 4 good impression of your report cover
    {{ DiscussionBoard.errors[573337].message }}
  • Profile picture of the author metaphors
    As others have said it depends on the niche and where you intend to sell it. If it is making money online related and you will be selling it on sites such as this one or digitalpoint you really don't need one.
    {{ DiscussionBoard.errors[573348].message }}
  • Profile picture of the author kswr123
    it makes a product seem tangible, and people can for once 'see' the value of it.

    But a BAD ecover will Drive people away. My 2 cents:

    Invest in an ecover that you KNOW will convert. Use a graphic designer who has a rep and is also cheap.
    Signature
    Minisite Design
    {{ DiscussionBoard.errors[573563].message }}
  • Profile picture of the author carolwingert
    Covers are nice, but watch what you put up. The old saying, "you can't judge a book by it's cover", might not work here.

    Make it simple but interesting. Some graphics maybe, or a photo.
    Signature

    Carol Wingert
    http://www.carolwingert.com
    http://www.iPhotographGod.com - Seeing the Divine in Everything!
    https://www.createspace.com/3453951 - 27 Pennsylvania Edible Plants - Full Color!

    {{ DiscussionBoard.errors[573572].message }}

Trending Topics