Are You Ready For The Mother Of All 'Google Slaps' ?
A recent article in Advertising Age contained an interesting quote from Google's CEO:
"Wouldn't it be nice if Google understood the meaning of your phrase rather than just the words that are in that phrase? We have a lot of discoveries in that area that are going to roll out in the next little while."
What if the value of content was determined not from a particular sequence of words but by the ideas behind those words?
Think that sounds a bit far-fetched? Think again.
From my experience of natural language processing I know it takes an enormous database and massive computing power to extract any significant meaning from text.
And guess who has both?
Ranking the value of text based upon its meaning has huge implications for how we currently define quality content, especially 'unique' or 'original' content.
An article may be reworded, run through a thesaurus and otherwise jiggled about, but the ideas in that article remain the same.
Even when hand-crafting 'original' content, don't the ideas precede the writing? And where did those ideas come from?
What is the value of offering someone a hundred links all containing the same idea worded differently?
A recent personal example: I just adopted a small puppy which fell ill, and the local vet told me the name of her condition.
After reading each entry in the top page of search results for this condition I was no more informed than after reading the first, as they all provided exactly the same information albeit structured slightly differently.
What a waste of time.
Eagerly I await the day an idea-based search engine becomes available.
And it may be just around the corner.
An interesting if only hypothetical experiment might be to have it scan through all of the currently available internet marketing resources.
I wonder how many unique ideas that lot would boil down to?
Another quote from Google's CEO in the same article : "The internet is fast becoming a 'cesspool' where false information thrives."
And when that cesspool gets sanitized my guess is that a vast quantity of results will drop from the ranks into oblivion, never to be seen again.
Will yours be among them?
***
To your every success,
Phil.
"Wouldn't it be nice if Google understood the meaning of your phrase rather than just the words that are in that phrase? We have a lot of discoveries in that area that are going to roll out in the next little while."
What if the value of content was determined not from a particular sequence of words but by the ideas behind those words?
Think that sounds a bit far-fetched? Think again.
From my experience of natural language processing I know it takes an enormous database and massive computing power to extract any significant meaning from text.
And guess who has both?
Ranking the value of text based upon its meaning has huge implications for how we currently define quality content, especially 'unique' or 'original' content.
An article may be reworded, run through a thesaurus and otherwise jiggled about, but the ideas in that article remain the same.
Even when hand-crafting 'original' content, don't the ideas precede the writing? And where did those ideas come from?
What is the value of offering someone a hundred links all containing the same idea worded differently?
A recent personal example: I just adopted a small puppy which fell ill, and the local vet told me the name of her condition.
After reading each entry in the top page of search results for this condition I was no more informed than after reading the first, as they all provided exactly the same information albeit structured slightly differently.
What a waste of time.
Eagerly I await the day an idea-based search engine becomes available.
And it may be just around the corner.
An interesting if only hypothetical experiment might be to have it scan through all of the currently available internet marketing resources.
I wonder how many unique ideas that lot would boil down to?
Another quote from Google's CEO in the same article : "The internet is fast becoming a 'cesspool' where false information thrives."
And when that cesspool gets sanitized my guess is that a vast quantity of results will drop from the ranks into oblivion, never to be seen again.
Will yours be among them?
***
To your every success,
Phil.
Direct Response Copywriting
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