Article Syndication - Picking niche - What is the competition?

11 replies
Hi Warriors,

In relation to the article syndication business model how do you go about picking a niche when considering size of the niche and the competition level?

Let me ask the question in two parts:

1. The size of the niche - The bigger niches will likely have larger ezine subscriber lists and more traffic at blogs and so on, so I figure why not go after the biggest ones.

I think doing a "broad match" search using Google KW tool will allow a comparison of different niches in terms of overall traffic. I figure that looking not only at the search volume for the main niche KW's, but also how many variations are there and what traffic do they have. I think the numbers of one niche on their own will not help much but compering different niches in this way can be useful.

Feedback on the validity of this approach to get a "rough" idea of relative traffic to a niche is what I am after here.

2. In SEO assessing competition might involve looking at the first page results and doing backlink analysis and KW usage. However how do you asses the competition when doing article syndication. Also what is the competition?

Is it other active article marketers?

Of course you have to consider what products you can market and your ability to write good quality articles in that niche, but putting that aside for a moment what are the drawbacks to entering well known niches, which in SEO terms are extremely competitive?

I was thinking of entering the fitness or dieting markets. What problems can I come up against in terms of competition in what I think are typically thought of as very competitive markets.

Thanks

Martin
#article #competition #niche #picking #syndication
  • Profile picture of the author rmoore
    Martin...You might be overthinking it a bit.

    I've operated exclusively in the Health and Fitness niche for years (great choice by the way).

    You can analyze the heck out of phrases to rank for, etc.

    ...or you can simply create a lot of great content on a regular basis and rank for thousands of long-tail phrases...as well as hit a few home runs with shorter, more competitive terms.

    -Rusty
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  • Profile picture of the author Joseph Robinson
    Banned
    Originally Posted by rmoore View Post

    ...or you can simply create a lot of great content on a regular basis and rank for thousands of long-tail phrases...as well as hit a few home runs with shorter, more competitive terms.
    He's talking article syndication, which if you'll recall is not an SEO strategy. Focusing on keywords period and trying to stuff them into content defeats the purpose of the kind of content he should be trying to create.

    Originally Posted by pupkevicius@aol.com View Post

    In relation to the article syndication business model how do you go about picking a niche when considering size of the niche and the competition level?
    "Competition" hasn't really been a factor for me when identifying niches. Why would it be? I'm just looking to get published, and more often than not those who would be identified as competition in an SEO strategy are going to turn out to be my allies.

    As far as other article marketers, those of us that do things right make up a pretty small minority it seems. We are playing in a giant pond too. There are thousands of syndication possibilities in almost any given niche. Also, publishers aren't looking for just one person to syndicate and that's it. There is no problem with sharing .
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    • Profile picture of the author myob
      My specialty is marketing in the most hotly competitive niches, including health and fitness. In these types of arenas, there are commensurately more publications suitable for article syndication.

      Because of this huge leveraging power, the potential traffic from article syndication in this scenario is often hundreds of times greater than what could be produced from SEO.

      In essence, the article syndication model is a marketing strategy for the most competitive (and lucrative) niches in which SEO can rarely target effectively.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Joe Robinson View Post

      He's talking article syndication, which if you'll recall is not an SEO strategy. Focusing on keywords period and trying to stuff them into content defeats the purpose of the kind of content he should be trying to create..
      Come on, Joe. You and I both know that content syndication doesn't carry SEO as an objective. But the practice of publishing content on your own site(s) first and then syndicating carries SEO benefits.

      Publish enough high quality content on your own site and start getting natural links via both syndication and social sharing, and you are practicing the kind of SEO the search engines crave.

      You can end up ranking for thousands of obscure terms that may only ever be searched once. You almost can't help it.

      What frustrates the SEO types fixated on keywords and the number of searches per month is that they can't predict those terms and attempt to game them.
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      • Profile picture of the author Alexa Smith
        Banned
        I agree with all the above.

        Even where they're not quite agreeing with each other: I still agree with all of them, because it's all true, really.

        I don't instinctively think of article marketing as an SEO method at all, but it's perfectly true that I have some amazing rankings out of it, for keywords of low and low-to-medium competition, and in my longer-established niches for those of medium competition (not high - I can't claim to rank in the top spot for "make money online" or "pick up hot chicks" but I'm not in those niches - mercifully - which brings us back to the original question.)

        Paul's clearly totally right that you can use article marketing to go into the most competitive niches there are and massacre the people depending on Google for their traffic, too.

        So ... I do SEO. I use Google's "related searches" and occasionally the External Keyword Research Tool (which is a bit hi-tech and complicated for me) and that's it. I publish everything on my own site first and have it indexed there, and that's SEO. I buy niche-relevant EMD's, and that's SEO. I do some on-page SEO (not a lot - just kind of "for girls", you know - internal linking structures and all this?). I choose my article titles carefully and I know to write an article about "Keyword Keyword - 7 Ways To Screw It Up" rather than "7 Ways To Screw Up Keyword Keyword" (which is a schmeckel title), and these little things all matter.

        Originally Posted by JohnMcCabe View Post

        Publish enough high quality content on your own site and start getting natural links via both syndication and social sharing, and you are practicing the kind of SEO the search engines crave.
        This.

        It is really SEO. It's just "Zen SEO" (oooooh, I need to trademark this phrase!) that comes from thinking about people, and providing quality and relevance, rather than from thinking primarily about Google's algorithms.

        Can you run round the house three times without thinking of the words "SEO"? (What, in these shoes?). "Zen & The Art of Mindless SEO". I can see it now.

        Originally Posted by JohnMcCabe View Post

        What frustrates the SEO types fixated on keywords and the number of searches per month is that they can't predict those terms and attempt to game them.
        Exactly so.

        Incidentally, and I've hardly mentioned this, because it was kind of "a bit too soon after the Penguin update" and I wasn't sure it would last anyway, since that update I've been getting significantly more Google traffic, across the range of niches. It's far from the best traffic in the world, obviously - a bit of a bugger to opt them in and try to convert them, compared with normal traffic, but there you go: it's all extra traffic and it was free. Now I'd better go and register zen-seo.com, if it's available, just to be on the nice "safe side". :p

        I'll finish there, hoping nobody notices that I just agreed with everyone and never answered the original question.
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        • Profile picture of the author myob
          Originally Posted by Alexa Smith View Post

          Paul's clearly totally right that you can use article marketing to go into the most competitive niches there are and massacre the people depending on Google for their traffic, too.
          Oooh no, not massacre them. All I do is just jerk them around a bit and grab their best customers.
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  • Profile picture of the author Martin Pupke
    I now wish that I never mentioned SEO in my post,

    I only mentioned SEO in the comparative sense. I am not interested in the SEO competition aspect for niches at all in this particular thread.

    I was talking about competition in terms of getting your articles published (if there is any, I do not know that's why I started this thread)

    Joe answered my 2nd question from the opening post and myob mentioned that more competitive/bigger niches have a larger number of syndication outlets, which I think is a very good point. Alexa did say that she agrees with the above so I assume that includes what Joe said.

    Other than that there is a lot of SEO here which is not what I wanted to learn about in this thread.

    Please do not take any of the above the wrong way, the article syndication warriors that have answered so far in this thread I respect immensely, it has been difficult to find the right group of people to take notes from on a business model that I think can work for me.

    Thanks

    Martin
    Signature

    "The first principle is that you must not fool yourself - and you are the easiest person to fool" - Richard Feynman

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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by pupkevicius@aol.com View Post

      Other than that there is a lot of SEO here which is not what I wanted to learn about in this thread.
      Ooh, good - happy to hear it.

      Originally Posted by pupkevicius@aol.com View Post

      it has been difficult to find the right group of people to take notes from on a business model that I think can work for me.
      Ha! You think it's difficult now? You should have seen the place in 2008 ... (Paul has woken up since those years; I think he kept comparatively quieter about article marketing before that, perhaps partly because what he had to say probably fell mostly on stony ground, in the "dark ages"?).
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  • Profile picture of the author JohnMcCabe
    You make a fair point. Some of us have gotten so used to 'discussing' this with the SEO-rules-all crowd that we go there out of habit. Here goes:

    Originally Posted by pupkevicius@aol.com View Post

    Hi Warriors,

    In relation to the article syndication business model how do you go about picking a niche when considering size of the niche and the competition level?

    Let me ask the question in two parts:

    1. The size of the niche - The bigger niches will likely have larger ezine subscriber lists and more traffic at blogs and so on, so I figure why not go after the biggest ones.

    I think doing a "broad match" search using Google KW tool will allow a comparison of different niches in terms of overall traffic. I figure that looking not only at the search volume for the main niche KW's, but also how many variations are there and what traffic do they have. I think the numbers of one niche on their own will not help much but compering different niches in this way can be useful.

    Feedback on the validity of this approach to get a "rough" idea of relative traffic to a niche is what I am after here.
    When choosing a niche for content marketing and syndication, I don't look at search traffic. I try to get an idea of the relative numbers of syndication outlets, both online and offline.

    I haven't found an effective way to correlate search volume with potential from publishing. The way most of us who have posted here do things, organic search never directly enters the equation.

    If you want to use search volume as an indicator of relative market sizes, you're on the right track relying on relative numbers rather than absolute rules.

    For question #2, insert (syndicate) Joe's answer here (notice the attribution? )...
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  • Profile picture of the author Joseph Robinson
    Banned
    We were disagreeing? Lol, I've said before that SEO benefits and search engine benefits come as a happy side bonus to syndication. What I was saying here though was that as soon as you dedicate conscious thought to it and start worrying about SEO, you'll become susceptible to falling for the crap SEO "tricks".

    ...Perhaps next time include those ^^^ sentences the first time?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Joe Robinson View Post

      We were disagreeing?
      Not me. I agreed with everyone.
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