I won't go into my entire online history but I am asking for some help/suggestions about what to do with a domain I have own for a very long time. I've had it since 1998 and back then, it did really well promoting an offline work at home program in an online venue. In fact, it did really well for few years until 2001 and it all went downhill online.
Fast forward to the present time. I hardly mess with this domain but it's always been in the back of my thoughts of resurrecting it to something great. This site was my first domain, my baby if you will, that got me out of debt completely during those awful trying times. The site has changed directions throughout the 10 years in existence but the web has changed so much in that decade too and with marketing in general.
The site doesn't get many visitors these days but there is a particular search term that seem to be sending those dozen or so visitors per day to the site. For that term whether in quotes or broad search, my site is listed in 4th or 5th position on the first page. This is what I discovered today when I actually looked at my stats and then plugged that keyword phrase into google.
My question is...what would be the best approach to monetize this domain? I have some affiliate links on it and mostly it makes very little in adsense but probably enough to cover the cost of the domain renewal. I'm just now getting back into doing more internet marketing as I took some time away (about 5 years) to pursue another business that is more offline and artistic.
I'm getting an intuitive sense that maybe I've let thousands of dollars in affiliate commission slip through my hands by not properly monetizing this domain and its potential....but maybe it's just time to start making some serious cash with it too.
I've been a lurker here for a very long time and often just spend time reading through the posts trying to piece together the right formula for me. Now I'm asking for some much needed and much appreciated help. I've basically have gotten myself back into a lot of debt, living off of savings to build my offline business. I dread having to go back to a 9-5 again, that would be the last resort. Deep down, I really want to succeed online again.
What would you do in my situation? How would you monetize a very aged domain with possibly a good bit of potential? I'm hesitant to put up the url but if you want to offer some help/advice and would like to see it, just pm me. I've seen countless of amazing warriors helping others, and now I ask for your help too. Thanks in advance for any suggestions/advice you may have.