by Schwan
19 replies
Hi,

I'm not successful online, so maybe my method ist wrong?
Buy ppc-ads (around 0,4€ per klick) --> Drive to Squeeze-page (around 16% optin-rate) --> Autoresponder

Previously, my autoresponder only had 9 Messages or less. Could this be the hook or is my whole method not working at all?

thanks in advance?
#method #sht
  • Profile picture of the author Alexa Smith
    Banned
    I won't know the answer to this, but I can offer a question, instead, if that isn't going to annoy you.

    If you could get your opt-in rate up from 16% to 24% (50% better than it is now) and improve your autoresponder series enough to take 25% more per person on average via the resulting bigger list, would that make it clearly viable for you, or still not viable? :confused:

    This is how you have to work it out, isn't it? Cost per lead/value per visitor etc. etc.

    I'm asking because my guess is that if that would clearly make it viable, then it would be unfair to say that your whole system is no good (because you can probably manage to do that, with improvements?); whereas if even that wouldn't make it viable and scalable, maybe it's "back to the drawing board"?
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  • Profile picture of the author Taniwha
    Focus on giving VALUE to people and the community and the money will follow.
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  • Profile picture of the author OldLodgeSkins
    Hi,

    There could be a number of reasons... One being that possibly you could be promoting the wrong offers to the wrong public, or maybe your e-mails aren't written well enough and don't convert, or your titles are wrong and people just don't open your messages... There are lots of possible reasons. Also, I've found that trying to sell right after your visitor has signed up, with an OTO, can work quite well if the free offer you're promoting with your squeeze page and the package sold on the OTO are related.

    Seb.
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    Do you use Facebook ? Then you can make money just by inviting people to a Facebook group ! It's called the Instant Income System. How cool is that?
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  • Profile picture of the author robcole
    I agree with Taniwha. If you are getting opt ins then provide them with quality information and build a trust relationship with your customers.
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    • Profile picture of the author Schwan
      Maybe i just didn't send out enough messages in the autoresponder (only 9 maximum). My costumers need a lot of trust to buy, so in the first 5 Messages i'll send them usefull messages, should i pitch them at the end or not?

      Another problem was the extremly low open rate, i try to improve it by highlighting the newsletter at the squeeze page. And would it be usefull to deliver the mails at certain days, to improve open rate? And my costumer only opens the inbox once or twice per week so maybe i should'nt send emails so often, becaus it's to much for them?
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      • Profile picture of the author Alexa Smith
        Banned
        There's a lot of "if", "and" and "but" in here, isn't there? Not trying to be rude, but you're floundering and guessing, with this. Are you looking at it numerically, and monitoring the relevant parameters? You need to look at it this way, to avoid both (a) wasting a lot of time with something that isn't going to work out for you anyway, and (b) not spending enough time on something which can be made successful - in other words, to know where you are.

        Are you looking clearly at (and recording) the cost per visitor and income per visitor? You need to do this. It's a business.

        Are you looking at the various components which you might be able to improve, and calculating what the foreseeable results can be if you improve each of them by some realistic percentage, summating the combined effects of those benefits, and seeing whether that makes it viable for you? That's basic "cost/management accounting", and you need to do it that way - otherwise you'll spend time, effort, energy and money adjusting things, and maybe still be floundering and guessing.
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        • Profile picture of the author Schwan
          Originally Posted by Alexa Smith View Post

          There's a lot of "if", "and" and "but" in here, isn't there? Not trying to be rude, but you're floundering and guessing, with this. Are you looking at it numerically, and monitoring the relevant parameters? You need to look at it this way, to avoid both (a) wasting a lot of time with something that isn't going to work out for you anyway, and (b) not spending enough time on something which can be made successful - in other words, to know where you are.

          Are you looking clearly at (and recording) the cost per visitor and income per visitor? You need to do this. It's a business.

          Are you looking at the various components which you might be able to improve, and calculating what the foreseeable results can be if you improve each of them by some realistic percentage, summating the combined effects of those benefits, and seeing whether that makes it viable for you? That's basic "cost/management accounting", and you need to do it that way - otherwise you'll spend time, effort, energy and money adjusting things, and maybe still be floundering and guessing.
          Hi Alexa and thanks for your post!

          The biggest thing that i can't calculate right now is the conversion rate of a subscriber, e.g. my product is 67€ how many % will buy? And how many % would buy affiliate offers. The cost to get them on the list boils down to 2,5€ per subscriber, now my strategy would be:
          Always 5 helpful emails + 1 pitch + 1 follow up email
          In the first round of pitch email: promot 67€ product
          In the second round of pitch email: promote 67€ product at discount for 47€ for 3 days maybe
          In the third round of pitch email: promote affiliate offer with 27€ comission
          In the forth round of pitch email: promote a part of the 67€ for 27€ + one part of the 67€ product for free
          In the fifth round of pitch email: promote another affiliate offer.
          In the sixth round of pitch email: promote another affiliate offer.

          How can i improve this plan or is it good? Could i pull in the 2,5€ per subscriber using this method? I don't know! And should i pitch in the helpful emails in between? I mean my subscriber need a lot of trust to buy so maybe i should'nt do this?
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          • The basic model of driving traffic to a squeeze page then sending messages is not sh*t, it's a solid established model.

            My immediate thought after reading this thread is to stop paying for traffic.

            Turn your campaigns off, right now.
            This is because you do not know what your value per visitor is, so if you don't know that, how can you work out how much to pay for your clicks?

            Use free traffic generation for now.

            Also, in your email series, ask the readers what they want to know. When they tell you, that's what you then create/promote.

            Also, is your niche market defined tightly enough? Hard to give further advice without more details of your market, but I'll go back to my first point that I don't think you should be paying for traffic yet.

            Hope that helps,
            Gordon
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            • Profile picture of the author Schwan
              Originally Posted by The Great Gordino View Post

              The basic model of driving traffic to a squeeze page then sending messages is not sh*t, it's a solid established model.

              My immediate thought after reading this thread is to stop paying for traffic.

              Turn your campaigns off, right now.
              This is because you do not know what your value per visitor is, so if you don't know that, how can you work out how much to pay for your clicks?

              Use free traffic generation for now.

              Also, in your email series, ask the readers what they want to know. When they tell you, that's what you then create/promote.

              Also, is your niche market defined tightly enough? Hard to give further advice without more details of your market, but I'll go back to my first point that I don't think you should be paying for traffic yet.

              Hope that helps,
              Gordon
              Hi and thanks for your post!

              What free traffic generation would you suggest? To give you in insight: My average costomer are average aged women who are intersted in the education of their children. And its all in german! (my problem is, the last test with email marketing simply didn't produce any buyers, because i did'nt send enough messages and maybe, my expert-poitioning was bad and my sales letter was also bad)

              thanks in advance, schwan
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              • Free traffic generation?
                Well, you see all the posts on this forum with signatures and links? Get to forums where those middle aged mothers go, and get involved there!

                Also, join relevant facebook groups, relevant blogs.

                Why not start your own facebook group?

                How about content marketing, publishing and distributing your content around the web so that those mothers start to see you and get to know you that way?

                This means that traffic coming to your squeeze page *already* knows you, rather than paiid traffic which can be completely unaware of who you are.

                Hope that helps,
                Gordon
                Signature
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  • Profile picture of the author tonio79
    Unless you are continuing to email your sign ups after the automatic 9 messages then i would suggest loading up your autoresponder with a few more messages.
    Past research has shown it takes up to 7 messages to make a sale, but i know that there are email messages that i miss due to the number that i get these days, so it will probably take a few more these days.....and if you only have 9 then you might be missing out on some sales.

    So have a little fun and load up with a few more messages.

    Tonio
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  • Profile picture of the author jeffster
    The only way you'll know if you can make more than 2,5€ per subscriber is if you give it a go and see what happens. Even if you don't make it at least you'll have some data to work on. You will know what you CAN do and it's a starting point to make improvements.

    All the best,
    Jeff.
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  • Profile picture of the author jamesrich1
    It sounds like you are swinging in the dark. What did it take for you to make your last sale? What do you make per sale?
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    • Profile picture of the author Schwan
      Originally Posted by jamesrich1 View Post

      It sounds like you are swinging in the dark. What did it take for you to make your last sale? What do you make per sale?
      Yes i'm swinging in the dark unfortunatly the last sale i made buying ppc ads and sending 307 this traffic to my salesletter and made 2 sales at 27€. I stopped the campaign now. So can you determine if people buy at once or will return after some days to buy?
      And according to other testing, the conversion rate with cold traffic would be around 1% is it good or bad or medium?
      However, it is not enough to pull in the cost per click.

      So now i will try email-marketing. But i tryed it in the past and it did'nt work. Maybe because i started to sell right at the beginning? And maybe i can increase open rates, if i shedule the emails at certain weekdays? And if i sent less emails, because my costumers only check them once or twice a week?!
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Schwan View Post

        So now i will try email-marketing. But i tryed it in the past and it did'nt work. Maybe because i started to sell right at the beginning?
        Yes, quite possibly at least partly that reason.

        Originally Posted by Schwan View Post

        And maybe i can increase open rates, if i shedule the emails at certain weekdays?
        You can't easily do this with an autoresponder series (and I wouldn't want to, myself, anyway): you define them from the day the person opts in (that's their first day) according to the number of days between each email and the one after it. I don't mean that it has to be the same number of days each time, simply that you effectively count from their first day. It's all automated and easy. There's a way to do what you suggest, but it's very complicated and unnecessary. In my opinion.

        Originally Posted by Schwan View Post

        And if i sent less emails, because my costumers only check them once or twice a week?!
        Personally I send on days 1, 3, 6, 10 and 15 and therafter every 5 days for ever. But you have to test this for yourself.

        How well you do is all about your continuity process: http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author ResearchQueen
    Test & tweak is the only way to find out which methods work best. Starting your own FB Groups is good advice. Getting yourself involved in other forums and back links to your site would help on the traffic end. You could use a spreadsheet to monitor different menthods, email marketing, PPC campaigns, SE traffic. Have you tried PPV targeted traffic, is cheaper than PPC and might help to drive down your conversion rate costs.
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    • Profile picture of the author Schwan
      Originally Posted by ResearchQueen View Post

      Test & tweak is the only way to find out which methods work best. Starting your own FB Groups is good advice. Getting yourself involved in other forums and back links to your site would help on the traffic end. You could use a spreadsheet to monitor different menthods, email marketing, PPC campaigns, SE traffic. Have you tried PPV targeted traffic, is cheaper than PPC and might help to drive down your conversion rate costs.
      Hi which ppv targeted traffic site could you recomment for germany? I mean why would it be cheaper than ppc i would make sense to me there must be a downside, because otherwise everybody would by ppv tarteted traffic and that would rise the cost up to normal ppc niveau?!
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  • Profile picture of the author jamesgan
    Hey Schwan,
    Your method are part of the correct model to build your internet business, don't give up.
    you should keep on adding values to your subscriber.

    There are other free methods like articles writing, videos marketing, blogging, classified ads and etc to increase your conversion rate, doing business online and offline are similar, both take focus, consistent and perseverance to be successful.

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    Learning is the slowest form of earning!
    The only way to build an avalanche of cashflow to your bank is to "Copy & Paste" a proven system.
    ==> www.jamesgan.me
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  • Every time I build a mailing list for money making, I first supply value, and when th elist is following, I start to put advertising messages, first adding little section in my mails, and then sending 1 mail on 3 about selling items.

    This works pretty well.

    See you soon,
    Alessandro
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