The Power of Google Alerts = Free traffic
It truly is a great tool to use.
You can keep up to date on what your competitors are doing for keywords you're targeting.
Its a great way to spot opportunity for link building and traffic siphoning. You'll get alerted to fresh blog posts that you can be the first commenter on for instance. This is especially powerful if you do this on really big blogs.
You can keep up to date on any major news releases within your niche so that you can create content that piggy backs on its viral nature = free traffic.
You can even keep track of your own branding. See who's talking about you.
Really, the list could go on and on. I personally like to use it for traffic siphoning. I have my Google alerts targeting my main niche and I try to be the first commenter on the latest blog posts. Truly awesome way to generate traffic and links. Even better, is that this can be outsourced easily.
Anyone else have Google Alert ideas?
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