Helpmegetfired.com - Will this work?

The Summary:

I am starting a non-profit organization.

I'd like to create a media ploy that drives an ENORMOUS spike of short-term traffic to a website unrelated to the non-profit. I have a devious idea to do so (see Full Text below), that has the potential to go viral if executed properly. I also have a viable approach to capturing e-mail addresses on this site.

I'd like to somehow monetize this site to raise money for the non-profit org. This could theoretically be achieved by using that e-mail list and other calls-to-action on the site itself, such as donate buttons linked directly to the non-profit bank account.

Full Text:

I'm in the process of starting a non-profit foundation. You can read more about that effort at www.futureceleb.org. We have already launched a small-scale program but will need about $500,000 in order to fully staff the organization, lease and construct our own facility, establish a 3 year operational budget, and begin our full community outreach efforts.

I'd actually like to raise $1,000,000, initially.

One of the 'out of the box' ideas I've conceived to raise that start-up capital is to hijack mainstream media and cash in on my 15 minutes of fame. This would be achieved by launching a small squeeze site -- www.helpmegetfired.com -- the purpose of which would be to encourage people to e-mail me suggestions on how to get fired from my current 9-5 job (and build an e-mail list in the process). The suggestions that won't land me in jail for more than a night would then be incorporated in a grand stand departure from my current employer, with every moment of it filmed in HD by a crew of professionals.

For example, I may stroll into the office with a college marching band performing an original 'I Quit!' song while tossing toilet paper rolls over the cubicle, all while declaring myself king of the universe. Or perhaps I could orchestrate a quick office power outage, at which point I introduce a laser light show that ultimately spells out I quit on the ceiling. I can envision Nerf guns, silly string, me attending a staff meeting wearing ONLY adult diapers a neck tie and flip flops, etc etc etc. There's really no limit to the level of creativity and envelope-pushing this endeavor could inspire.

I am imagining this site could tap into the emotion and frustration shared by your common underpaid, overworked wage-earner. There are plenty of disgruntled employees out there that have found themselves in a position of having to work jobs they hate (or ones they love at a salary they hate) to provide for their families. They are pissed off at the "economy", elected officials, their managers at work and pretty much everyone else in a position of authority. I believe they would strongly support someone who is willing to perform a bold act of rebellion against the very system they believe keeps many working-class employers like themselves 'oppressed'.

I have some media contacts that could give this effort some exposure, with the hopes of it going viral and being picked up by various other media outlets. In my opinion, it just needs the right spin to really take off.

Every dollar earned from this effort would go directly to the non-profit. Any ideas on how to ethically maximize the revenue potential of this idea? I do not want to do anything underhanded or misleading.