YouTube's Trend Manager reveals the 4 reasons videos go viral:

12 replies
Pretty cool video here about the 4 reasons why videos go viral:

Kevin Allocca: Why videos go viral | Video on TED.com

I'll do most of the work for you:

1. Encourage Participation - get people to contribute and allow them to feel involved

2. Engage Taste Makers - target high influence people, and get them to talk about your video

3. Employ Unexpectedness - gotta break those expectations and give them something they don't expect to see. You have to be different to stand out

4. The final reason is in the vid ...and it's definitely worth watching

P.S. - This guy gets paid to watch youtube videos all day... how awesome would that be!
#buzz #manager #reasons #reveals #trend #trends #video #videos #viral #youtube
  • Profile picture of the author jamesrich1
    Thanks for this. The most I have been able to get is a few hundreds for some videos.
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  • Profile picture of the author DannyFikes
    You talking about a few hundred views jamesrich1?

    That's nothing to scoff at, but I can see how that wouldn't necessarily bring home the bacon.

    Let me know if you design a campaign using these 4 principles. I love seeing campaigns in action
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  • Profile picture of the author C29662C
    Banned
    lol were those really that hard to know?

    There's definitely some things missing from this. He's not telling people the 'guerilla tactics'
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  • Profile picture of the author KeithSneed
    To be honest, it's really hard to go "viral" in the videos we create as marketers. Viral videos are usually funny, odd, random, or weird. Yes, if you made the next most popular viral video you would get tons of traffic and might just become famous. But I don't think the traffic would be interested in your products, they would just want to see the funny video on youtube...

    All this to say, if you can get a few thousands views to your youtube videos, I think you're doing great. Those numbers tell me you're doing great building your brand, and those are the people who are actually interested in you. The commercial industry has taken this and ran with it quite well.. I'm just not sure if making a true viral video, targeted at our buyers, is really possible. Agree? Disagree?
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    • Profile picture of the author TopKat22
      Originally Posted by KeithSneed View Post

      To be honest, it's really hard to go "viral" in the videos we create as marketers. Viral videos are usually funny, odd, random, or weird. Yes, if you made the next most popular viral video you would get tons of traffic and might just become famous. But I don't think the traffic would be interested in your products, they would just want to see the funny video on youtube...

      All this to say, if you can get a few thousands views to your youtube videos, I think you're doing great. Those numbers tell me you're doing great building your brand, and those are the people who are actually interested in you. The commercial industry has taken this and ran with it quite well.. I'm just not sure if making a true viral video, targeted at our buyers, is really possible. Agree? Disagree?
      I don't concern myself with huge number of views or going viral. I am more about making money so I go for quantity.

      Once the videos are set up, they help me get ranking and indirectly, sales.

      On some items, they are direct sales. I make a few bucks every day from them and it adds up.
      Signature
      44 days in and we broke the $10K a month recurring bench mark.

      Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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  • Profile picture of the author DannyFikes
    Keith, there's a ton of examples of viral commercials for huge brands. Things like the old John West Salmon video where a guy and a bear have a kung-fu fight over some salmon. Or a more recent example is the Old Spice Guy videos.

    Those videos did amazing things for those companies.

    That's more 'big brand' or 'institutional' advertising though. I'm more direct-marketing minded myself and, in that sense, I agree with you. It's tough to create a video that goes viral, while also delivering a pile of sales.

    In addition to the elements in the video up there, I think there's an indefinable element too. Something no one can really describe. Some videos just go viral and some don't. From that perspective, it's pretty much a numbers game.

    All that to say... yea, I agree with you Kieth
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    • Profile picture of the author Marty S
      Originally Posted by C29662C View Post

      There's definitely some things missing from this. He's not telling people the 'guerilla tactics'
      Absolutely correct. REAL viral videos go viral all on their own, based on a simple principle - after someone watches it, they have the burning desire to send it to someone else.

      Originally Posted by KeithSneed View Post

      To be honest, it's really hard to go "viral" in the videos we create as marketers. .....I'm just not sure if making a true viral video, targeted at our buyers, is really possible. Agree? Disagree?
      Good observation, and in fact we really should not be looking to go viral at all, but instead targeting your audience with specific information.

      Originally Posted by DannyFikes View Post

      Keith, there's a ton of examples of viral commercials for huge brands. Things like the old John West Salmon video where a guy and a bear have a kung-fu fight over some salmon. Or a more recent example is the Old Spice Guy videos.

      Those videos did amazing things for those companies.
      Here is a secret about those videos going "viral". Almost ALL of them have massive marketing budgets to reach the masses, including some very GREY, and some would argue black-hat tactics. I honestly cannot remember the last time I (socially) shared a "commercial", regardless of how good I thought it was. I also bet most people would sooner share a funny dog video than a clever advertisement.

      Now those commercials might be good, even very good at what they do, but they are not necessarily (likely not) viral because they have a lot of views. Here is the test of a viral video > Could you stop it if you wanted to? You see, spreading virally lends itself to being uncontrolled. The true viral videos have other copies, duplicate uploads, parodies, blog uploads, news reports, documented arguments/discussions etc, etc.. If any of those companies you mentioned actually removes one of those commercials, then poof!! It's gone. Because it was a paid campaign, such as the one described here >

      The Secret Strategies Behind Many "Viral" Videos | TechCrunch

      Listen.... viral schmiral. It's a waste of time for IMers to try and come up with a viral video because they are terribly difficult to target for your niche (audience too general), and what you think is going to go viral is going to be wrong, wrong, wrong, virtually every time. You will just never know.

      I made such a comparison before, but it's worth being repeated here. Would you rather have A) one viral video with 1,000,000 views OR B) 25 niche targeted videos with between 250 and 10,000 views each?

      Myself, I can build a full time business from the B) strategy. With A) you will get a few bucks in adsense over the course of a few months. Keeping in mind you may have to make a few hundred videos, or even more, before one does go viral.

      Further to this, recently an episode of The Pitch on AMCTV (PopChips) featured an advertising agency claiming "We will create the world's most successful viral video ever" and won the contract (at least partly) based on such a claim. I LOL'd when I heard them say that.

      I checked around and yes they do have a channel now, but nothing remotely anywhere near viral, never mind the most successful ever. Most of the videos that were submitted for their campaign have just a handful of views. In fact, they resorted to hiring Ashten Kutcher to do some humorous Youtube skits for the them.

      So if these professional marketers don't even understand what is "viral", after making such a claim on national TV, then you gotta know it's a tough nut to crack, even if you could justify trying.

      Leave the viral video attempts for your partner channel, where you are looking to create a full time income from ad revenue. Otherwise, just concentrate on offering real "niche" value to your viewers using video.
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      • Profile picture of the author azmanar
        Originally Posted by Marty S View Post

        Absolutely correct. REAL viral videos go viral all on their own, based on a simple principle - after someone watches it, they have the burning desire to send it to someone else.

        Good observation, and in fact we really should not be looking to go viral at all, but instead targeting your audience with specific information.

        Here is a secret about those videos going "viral". Almost ALL of them have massive marketing budgets to reach the masses, including some very GREY, and some would argue black-hat tactics. I honestly cannot remember the last time I (socially) shared a "commercial", regardless of how good I thought it was. I also bet most people would sooner share a funny dog video than a clever advertisement.

        Now those commercials might be good, even very good at what they do, but they are not necessarily (likely not) viral because they have a lot of views. Here is the test of a viral video > Could you stop it if you wanted to? You see, spreading virally lends itself to being uncontrolled. The true viral videos have other copies, duplicate uploads, parodies, blog uploads, news reports, documented arguments/discussions etc, etc.. If any of those companies you mentioned actually removes one of those commercials, then poof!! It's gone. Because it was a paid campaign, such as the one described here >

        The Secret Strategies Behind Many "Viral" Videos | TechCrunch

        Listen.... viral schmiral. It's a waste of time for IMers to try and come up with a viral video because they are terribly difficult to target for your niche (audience to general), and what you think is going to go viral is going to be wrong, wrong, wrong, virtually every time. You will just never know.

        I made such a comparison before, but it's worth being repeated here. Would you rather have A) one viral video with 1,000,000 views OR B) 25 niche targeted videos with between 250 and 10,000 views each?

        Myself, I can build a full time business from the B) strategy. With A) you will get a few bucks in adsense over the course of a few months. Keeping in mind you may have to make a few hundred videos, or even more, before one does go viral.

        Further to this, recently an episode of The Pitch on AMCTV (PopChips) featured an advertising agency claiming "We will create the world's most successful viral video ever" and won the contract (at least partly) based on such a claim. I LOL'd when I heard them say that.

        I checked around and yes they do have a channel now, but nothing remotely anywhere near viral, never mind the most successful ever. Most of the videos that were submitted for their campaign have just a handful of views. In fact, they resorted to hiring Ashten Kutcher to do some humorous Youtube skits for the them.

        So if these professional marketers don't even understand what is "viral", after making such a claim on national TV, then you gotta know it's a tough nut to crack, even if you could justify trying.

        Leave the viral video attempts for your partner channel, where you are looking to create a full time income from ad revenue. Otherwise, just concentrate on offering real "niche" value to your viewers using video.
        Hi Marty,

        One of the best comment about video I've read in WF. Thanks.

        Videos must reach the targeted audience through as many channels as possible. This is basic in video marketing campaign.

        If some videos happen to become viral later on, that is a definite bonus.
        Signature
        === >>> Tomorrow Should Be Better Than Today

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  • Are the boobolicious "Reply girls" earning money on the views for their videos?
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    Great content can turn your website into a GOLDMINE.

    So why are you are paying for lame copy that just lays there?
    Get noticed with content that gets ATTENTION.
    PM me to get content that gets you NOTICED.
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    • Profile picture of the author Butazi
      Originally Posted by Blame It On The Caffeine View Post

      Are the boobolicious "Reply girls" earning money on the views for their videos?
      Yes, and a decent amount.

      Youtube updated their formula and most of the replies are no longer being shown on popular videos.

      Although I think it's back now. I just use hootesuite to use youtube so I have no idea what's going on youtube these days.

      Most of the reply girls get a few thousand views per video still, and have multiple channels. They get about $5-10 per video based on the views they get, and obv varies based on clicks as well. But since they make 10-20 videos a day while talking for 2 hours during that duration, the money adds up pretty fast.
      Signature

      I am posting while working for a company, or else I would use my name as my username. Yeah...they stalk my name.

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  • Profile picture of the author williamk
    Banned
    I saw that video. Funny thing about the cat. I always wondered how the video's get viral in youtube. Apparently this is one of the reasons.
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