Reason why your list don't make you money

28 replies
Are you struggling to make money with your hard earned list?
Then you are doing something wrong. Believe me even on this forum there are a whole lot of marketers who just push and push affiliate offers to their subscribers without even sending a quality information. The ebook or report they send is also full of crappy clickbank products.
I am not an experienced marketer but see from the subscriber's perspective,who signed up to recieve valuable info instead of your daily email of new product. I would like to hear your views warriors,please share more information to help the list builders to make money.
#list #make #money #reason
  • Profile picture of the author robcole
    I am just learning the best way to build a list and as far as I have seen it involves giving your subscribers what they want..... Quality and more quality.....

    Rob
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  • Profile picture of the author rob9482
    If marketers spend as much time providing a list with quality information and enriching their lives as they did sending them promotions they would have an incredibly responsive list.

    My list is quite small compared to some of the bigger marketers but mine is a hell of a lot more responsive than theirs because I actually enjoy interacting with them and providing them with new and relevant information, the bit I find boring and time-consuming is finding a quality product to promote to them.

    So I actually provide them with a lot more information and help than I do actually send them promotions which seems to work really well, I'd like to say this was my master plan but I kind of stumbled across it by accident.

    I contact my list maybe 2 to 3 times a week with new and fresh quality information and I promote a product to them maybe three times a month which doesn't sound a lot but I have a lot better response rates than if I hit them with an offer a couple of times a week.

    I'm not saying that everybody should do it this way but this way works well for me!
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  • Profile picture of the author mlord10
    At the end of the day, list management pretty much comes down to one principle: Are you trying to add value for your subscribers, or are you just trying to help yourself?

    The guys that have really mastered their lists seem to be able to offer true value, and thus have a loyal following...but they can still make money because they are looking out for their subscribers, and the subscribers trust him/her for doing so.
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  • Profile picture of the author Silentkiller1
    Everyone knows the basics,they just fail to apply them.
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    • Profile picture of the author Davipet
      Originally Posted by Silentkiller1 View Post

      Everyone knows the basics,they just fail to apply them.
      Yes I agree. I've created a great relashionship with my list, because I'm perceveid as one of them . I write only 1 times a week, sometimes 2 weeks, and the most of my email contains simple but high quality information.
      The key, in my experience , is to have a real passion for what you write of , and talk the same language of your prospect.
      (I hope my english is quite good...)
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      • Profile picture of the author mraffiliate
        Pat from Smart Passive Income is one the best examples of list building done right. I open and read 100% of his emails that he sends me because I don't get spammed and I will receive at most 2-3 emails a month.

        He is very transparent and walks the talk.
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  • Profile picture of the author asiancasanova
    I have already a huge list of CPA networks. It seems you re trying to help out the newbies for affiliate marketing.keep it up
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  • Profile picture of the author Silentkiller1
    Thanks everyone. It was good to hear that some people still maintain the essence of list building.
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  • Profile picture of the author solae
    I agree that Pat Flynn is quite good at list building. He provides quality information without trying to sell to you all the time. I subscribed to some IMers that are well respected in the field but all I get from them is one product or the other they are trying to sell. It does get irritating after sometime.
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  • Profile picture of the author jamesrich1
    I think everybody knows that we must build a relationship with our subscribers. We must give value and build trust and rapport. We must tell stories so our subscribers can relate. So many people are so hungry to make sales that they throw this out the window and think they can treat another human being like a atm. It actually works in the opposite way. You will lose your subscribers unless you treat them like they are your best friend that you are trying to help, entertain and ultimately go to the ends of the earth to make sure their problem gets solved.
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  • Profile picture of the author wwhitley
    This is all good for some people, But how do you get your list started. I know that you need to give something to them to signup to your list. What is something good to do this. I have tried to give eBooks away to get them to signup and I still don't get any body to my list. Can someone give help to what to try.
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    • Profile picture of the author LuvAbundance
      Originally Posted by wwhitley View Post

      This is all good for some people, But how do you get your list started. I know that you need to give something to them to signup to your list. What is something good to do this. I have tried to give eBooks away to get them to signup and I still don't get any body to my list. Can someone give help to what to try.
      I would suggest learning a bit of copywriting & persuasion techniques. Even freebies have to be sold today. I mean that even if we give it away for free, we still need to convince the person why they want it. You only have the list of books, no copywriting whatsoever. Why do we want these books? Convince us and we'll sign up. Good luck!
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      • Originally Posted by LuvAbundance View Post

        I would suggest learning a bit of copywriting & persuasion techniques. Even freebies have to be sold today. I mean that even if we give it away for free, we still need to convince the person why they want it. You only have the list of books, no copywriting whatsoever. Why do we want these books? Convince us and we'll sign up. Good luck!
        Good point. If we write spammy type emails, even the freebie stuff looks suspicious.
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      • Profile picture of the author dslfarms
        what kind of squeeze page & sales funnell are you using.
        i get the same amount of signups whether it is a free product or a $1.00 for a 30 day trial .
        maybe change it up some and possibly get better results.
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        • Profile picture of the author Dan Curtis
          There is something I have been wondering about:

          The consistent message in this thread is that the key is to provide good value to your subscribers, and only occasionally attempt to sell.

          This makes sense, but I don't have any experience with lists so I have not tested it.

          However, I receive email every day from David Walker. He is promoting Inbox Rockstar, a product that provides 5 pre-written emails per week for $90/ month.

          He recommends sending an entertaining email every day to keep your list interested. But he also recommends promoting your product every day in these emails. And that is exactly what he does. His viewpoint is that if they are not going to buy it's better to get them off your list.

          On the one hand I read his emails, which I find interesting, whereas I have unsubscribed from most other lists. So that is a plus. But on the other hand I haven't purchased his product.

          Any thoughts about sending daily emails and selling in every one of them? Is it possible that this is the way to maximize revenue?
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          • Profile picture of the author Shaun OReilly
            Originally Posted by Dan Curtis View Post

            Any thoughts about sending daily emails and selling in every one of them? Is it possible that this is the way to maximize revenue?
            The ideal frequency to send e-mails depends upon many
            factors including the makeup of your list and especially
            your own skill level at writing effective e-mails.

            If you're crap at writing e-mails that engage your
            readers or can't write persuasive e-mails that sell,
            then daily will do you more harm that good.

            It takes a lot of skill to write e-mails that keep your
            subscribers engaged and willing to read your content
            and buy your offers.

            The guys and gals who are killing it with daily or high
            frequency e-mails are the ones who have developed
            the skill to write e-mails that engage and sell at the
            same time.

            The only way to find the best e-mail frequency for YOU
            and YOUR list at this point in time is to test it.

            Dedicated to mutual success,

            Shaun
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            .

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  • Profile picture of the author Dann Vicker
    The greatest mistake would be to send your list unrelated materials, and next to it is letting your list run cold by not providing enough value.

    Sometimes, value can be interpreted as sending really great products that will help your subscribers learn more about what they signed up for in the first place.
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  • Profile picture of the author paul nicholls
    where as most people find it difficult to find good free content but easy to find affiliate offers

    i am the other way around

    i find it easy to send great content and information but when it comes to finding quality products to promote to my list it`s pretty difficult because most of the stuff i come across is pure garbage

    i would say i promote a product a couple of times a month to my lists but that is within the email

    i do things a little different and often send my subscribers to my blog with a video review of something and make sales that way too

    i like sending my subs to my blog to make sales a lot more because it`s giving far more value up front than just a plain old email, the same as what everyone else does

    having a personal blog is very powerful and it gives you far more options with how to deliver value

    i also send a lot of my subscribers to my blog within my follow up sequences

    this works really well because not only are you creating more content for your blog so you get more traffic and more subscribers but it`s also a perfect platform to send your subscribers so you can educate them a lot more

    a personal blog also has social proof which is vital in this business

    paul
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  • Profile picture of the author anders3397
    I share the experience of many of the posters on here: finding QUALITY products to recommend to my list seems to be extremely difficult! I'm at the stage of thinking that the time I spend looking for a product I would be happy to recommend would be better spent creating my own (hope this doesn't sound arrogant).
    It's very easy to underestimate the danger of promoting poor-quality to your list. Just because someone gets emails from you doesn't mean they will even open them let alone respond.
    I now spend my time engaging with my list to:
    1) give them things I think will provide value and help them (and yes, I really care about their success), and
    2) trying to get feedback to find out how I can help them further.
    Like everything else online, email lists are moving to quality over hype. If you're not providing quality (whether in information or products you offer) you're not going to get much response.
    My 2cents
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  • I am currently in the process of building my list (early stages) but I also think its a good idea to send every once in a while a survey and with the results of the survey you will get a better understanding of what your list wants then you can target this area and they are going to be more willing to buy if its an area they have interest in.
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  • Profile picture of the author Tiiberiuss
    Do not spam your list with offers. Send at most 2 offers a month and other than that share real value (mostly created by you). Sometimes less is really more. This is the case.

    Before you even dare to send some offer, be sure your followers trust you.
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  • Profile picture of the author williamstraus
    Anyone on Terry Kyle's list? He states that he doesn't promote affiliate offers to his list at all. I hate being on internet marketing lists and decided to opt in just to see if he was telling the truth. He was telling the truth! I was blown away.

    Every Sunday he sends me useful videos on SEO and traffic. I see his 'name' and flag the email to open it. I don't care if the subject line or copy is intriguing - I know I'm going to learn something useful so I'm always going to open his emails.

    Bottom line - that guy has built up so much credibility and trust in me that I am definitely going to buy whatever he sells.

    You want to know how to market the right way to cynical guys like me? Look no further than TK!
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  • Profile picture of the author williamstraus
    Anyone on Terry Kyle's list? He states that he doesn't promote affiliate offers to his list at all. I hate being on internet marketing lists and decided to opt in just to see if he was telling the truth. He was telling the truth! I was blown away.

    Every Sunday he sends me useful videos on SEO and traffic. I see his 'name' and flag the email to open it. I don't care if the subject line or copy is intriguing - I know I'm going to learn something useful so I'm always going to open his emails.

    Bottom line - that guy has built up so much credibility and trust in me that I am definitely going to buy whatever he sells.

    You want to know how to market the right way to cynical guys like me? Look no further than TK!
    Signature

    Promote my ClickBank Product - The Gut Health Solution - 75% Commissions. Converts 1-2% on PPC traffic. Acid Reflux, Heartburn and Digestive Distress Remedy from a Legit Doctor!.

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  • Profile picture of the author Randall Magwood
    To make your list convert well, you have to do more than just offer "free tips" emails. You have to craft your email in a way that is designed to get them to click on your sales letter link. Yeah delivering good information is important, but if you want people to buy, you have to write up a step by step email that will drive people to click on your link. This takes copywriting practice. A very profitable practice at that.
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  • Profile picture of the author GMT
    Yeah quality absolutely is the name of the game, there are countless lists out there people could join if their goal was to receive junk day after day, but if you wow them with quality then it helps build relations. Some of the most successful marketers out there have such a fantastic conversion ration because people trust them and connect with them on some level, no different than everyone flocking to see a denzel washington or robert dinero movie.
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  • Profile picture of the author leningovea
    I'm sure you can sell them every day... at least, you can try.

    How do you know that a sub is valuable? Because he or she opens your emails or because he or she buys your products?

    IMO, your list is valuable only if you got sales from them. You don't need email openers, you need buyers.

    I Agree with @LuvAbundance that copy writing skills are a must if anyone wants to create a relationship with his list... Remember that you must get the attention of your sub in order to make the sale, and if you are boring your business will be hurt...

    That's why the A.I.D.A. model works so well and should be taken into account when writing the copy of your whole sales funnel.
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  • Profile picture of the author Mich27
    It is very important to treat your list as how yourself wanted to be treated. There are tons of marketers outside trying to sell their list stuffs day in day out. Give them quality stuffs, don't be afraid to give them more freebies. And you may want to treat your list as your buddy rather than as your customers... This can differentiate you from other marketers.
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    • Profile picture of the author leningovea
      Originally Posted by Mich27 View Post

      ...And you may want to treat your list as your buddy rather than as your customers... This can differentiate you from other marketers.
      Exactly! You should think more about your Unique Selling Proposition (USP)... An again, it depends on what exactly do you expect from your list.

      In my case, I am constantly adding new subs to my list, so, it's not that important to me if they stay with me their whole life or just a couple of months... I know it may sound a little of a short term mindset, but my objective is to squeeze the last drop down from every sub of my list... If they don't open my emails in a couple of months I just ditch them
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