How to choose a Profitable Amazon product to promote?

34 replies
How do you choose a profitable Amazon Product to promote-

1. Minimum how many reviews do you consider?
2. What should be the minimum price?
3. What should be the minimum number of global searches of a related keyword in google keyword tool?
4. What should be the minimum number of local searches?

5. What else???
#amazon #choose #product #profitable #promote
  • Profile picture of the author Joseph Robinson
    Banned
    Originally Posted by shawoon98 View Post

    How do you choose a profitable Amazon Product to promote-

    1. Minimum how many reviews do you consider?
    2. What should be the minimum price?
    3. What should be the minimum number of global searches of a related keyword in google keyword tool?
    4. What should be the minimum number of local searches?

    5. What else???
    Or, instead of trying to find the "perfect product" that fits some arbitrary statistical guidelines, do to this:

    1. Find a product that your niche wants/needs desperately.
    2. Put that offer in front of them.
    3.?????
    4. Profit.
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  • Profile picture of the author BloggingPro
    When I was promoting Amazon products I would always look at the best sellers in each category and see if I could build something around that. My most profitable time with them was when I was writing top ten articles nearly every damn day. Made some serious cash and then Amazon pulled the plug on Colorado associates.
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  • Profile picture of the author BridgetSielicki
    I don't necessarily look at the number of reviews, but I do make sure that the product has at least 3.5 stars - the higher the rating, the more likely people will buy.

    I also take a look at the reviews listed on the first page - if they are very negative, it is a big turn-off to buyers.

    It is nice to target higher-priced items since they give you a better commission, but there is no set number that should be the minimum.

    I don't pay any attention to the search numbers. If the product is one of the bestsellers on Amazon or if it gets a good number of reviews, that tells me people are interested in buying it.
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    • Profile picture of the author LilBlackDress
      I look at each review as representing 500 people. Most people dont take the time to write one, so if you see 5+ reviews it is a good thing and of course popular products will generally have quite a few.
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  • Profile picture of the author matt78
    Originally Posted by shawoon98 View Post

    How do you choose a profitable Amazon Product to promote-
    1. Minimum how many reviews do you consider?
    2. What should be the minimum price?
    1. The more the better..but most importantly..are they good or bad reviews? No point promoting product with lots of bad reviews.

    2. I usually go with $100 and above products. Same works as promoting lesser price products but get more commissions.
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  • Profile picture of the author elexmedia
    I always use this criteria to find profitable Amazon Products to promote:

    1. Best-seller or Hot New Release Products
    2. has Customer Rating of at least 3.5 stars
    3. sells for $79 or higher
    4. has gotten at least 10 reviews
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  • Profile picture of the author johnben1444
    Originally Posted by shawoon98 View Post

    How do you choose a profitable Amazon Product to promote-

    1. Minimum how many reviews do you consider?
    One is ok for each product... Just ensure each product/page has it's own review and a great one too. The review should describe the FEATURES as well as BENEFITS of the product.

    2. What should be the minimum price?
    The higher the better, what really matters is if there demand/market is there. Remember Amazon pay based on commission (4% and above).

    3. What should be the minimum number of global searches of a related keyword in google keyword tool?
    Well, if you have a BUYING keyword, 1000 global searches will give you a good commission for products worth over $200. If your conversion rate is good, with a buying keyword you can make atleast a sale everyday because BUYERS has researched the Product and probably made up their mind to Get it. Again, this depends on your site conversion and a few other factors.

    If it's not a buying keyword, i usually don't settle for anything less than 3, 500 global searches, again, the higher the better but note the higher the search query the stiffer the competition.

    4. What should be the minimum number of local searches?
    I have answered that above.

    5. What else???
    Use your affiliate links in your site/blog and possibly have a BUY Amazon button. It works like MAD and build confidence.

    What Else?

    Listen to what other reputable members here are going to contribute..

    PM me with your email address and i will forward you a GazCooper Amazon PDF Not by me but i found it great for beginners.

    Goodluck
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  • Profile picture of the author Michael Franklin
    If you start with the Amazon Bestsellers , you will have a great starting point for researching good products. Be sure to click on the other 5 tabs at the top (Top Rated, Hot New Releases, Etc.) for more great ideas.
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  • Profile picture of the author wolfmmiii
    Originally Posted by shawoon98 View Post

    How do you choose a profitable Amazon Product to promote-

    1. Minimum how many reviews do you consider?
    2. What should be the minimum price?
    3. What should be the minimum number of global searches of a related keyword in google keyword tool?
    4. What should be the minimum number of local searches?

    5. What else???
    Others may disagree but this is what works very, very well for me:

    1. No minimum. TBH, most products that I target have no more than 2 or 3
    2. I don't promote anything under $150
    3. I don't care about search metrics. I simply target products that other people aren't. This makes it easy to rank.
    4. Again, I don't care

    5. Do what others are not. Target products that are easy to rank for and you will make money.
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  • Profile picture of the author Jasonsc
    Originally Posted by shawoon98 View Post

    How do you choose a profitable Amazon Product to promote-

    1. Minimum how many reviews do you consider?
    2. What should be the minimum price?
    3. What should be the minimum number of global searches of a related keyword in google keyword tool?
    4. What should be the minimum number of local searches?

    5. What else???
    1. You don't really need to worry about a minimum number of reviews - but what you do need to be concerned with is how much information there is in the reviews that are there. For example, 100 reviews of one line each isn't much good, but if you have 10 reviews which are each several paragraphs long then you can really get a sense of the product in question. This is important because once you can understand the product you can pass that understanding on to your readers - or in other words, you can offer real value to your readers. G likes high quality value-providing content and those who have low quality content are currently being and will continue to be punished by Google for the foreseeable future.

    2. Price is an interesting one. It sort of depends on the product - but of course the cheaper something is the more likely people are to buy it. I think the sweet spot is $80-200 - not too high and not too low, so people are still ok with spending that much online but you'll also get a nice amount of commission per sale.

    3. In terms of keywords, for individual products the exact number of searches doesn't need to be as high as the number of searches for a niche overall. For an individual product you can go for quite a low number of searches even less than 20 per month if you think you can rank well for it - this is because when someone searches for a specific item they are already quite far along in the buying process. I'd say 20-150 exact searches per month is a good range, but of course the higher the better. Although for items which have extremely high search volumes you can be pretty sure that the competition will be pretty intense.

    4. I don't concern myself with local searches at all. If your affiliate account is with Amazon.com then you focus on Google.com, if it's with Amazon.co.uk then you focus on Google.co.uk and so on. Ideally, you should sign up for an affiliate account with all Amazon regions and get a plugin which will direct the customer to the right region when they click on your links so you get commission no matter where they are. Just focus on ranking in Google.com unless you're trying to promote a product which is particularly popular in another region for some reason. Also, if you notice that a product is getting searches in both .com and .co.uk for example then you should of course try to rank in both.

    5. If I were you I'd pick a niche first and create a home page to rank for a keyword in Google. While picking your main niche also do some keyword research for individual products in that niche. That way you can have a good home page which you can rank for the niche overall while also having inner pages for individual products which you can also rank for more traffic.

    6. Some products sell online better than others. Items which are somewhat standard seem to sell best like maybe some sort of computer component. However, products that people would like to pick up and try out before they buy don't obviously sell as well - like maybe a guitar.

    Good luck
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  • Profile picture of the author jchoros
    I heard from guru Kelly Felix that he goes for expensive newly released electronics. That way you can get the exact domain name in advance of the release, and get nice commission on a $2,000 TV for instance, not sure it would be ideal but I was thinking about making $$$ on Amazon too!, I personally would target at least $100 product.
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  • Profile picture of the author Luffy
    Open nichesuggestions.com (no It's not mine), they will give you some buying trends, you'll get some list, complete with the what you're asking
    try it
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  • Profile picture of the author Manoj V
    Originally Posted by shawoon98 View Post

    How do you choose a profitable Amazon

    5. What else???
    Use common sense!

    Don't mean to be rude here but take a few moments ponder over whether you would buy a particular product online or whether you would go to a brick-and-mortar store to buy it. For example would you buy groceries online? IMO only someone who is severely strapped for time or disabled in some manner would buy online(there may be exceptions but I am trying to drive home a point here, no offense intended).

    What about perfumes? Most people would like to "sniff" a perfume with a "tester" before they buy a particular perfume for the first time. Of course repeat customers of a perfume may buy online instead of going to the store again(exceptions again).

    I have heard affiliates complain about not being able to sell watches online. Maybe because a lot of buyers like to "see" a watch before buying it, not just see an image of it online.

    Take time to think about whether a niche or product will sell online or not. It is true that Amazon is selling items like perfurmes online but then they know that a person who needs a fresh bottle of his favorite Cool Water or Nautica Blue when the one that he is using gets over, would most probably order online. Such a person would not need to read a review of it and would go straight to Amazon.
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  • Profile picture of the author UberNoob
    Over 100 dollars is a good price. Anything less than 50 for me is not worth it.

    Monthly searches: around 1000. But you need to check competition etc etc
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    • Profile picture of the author Affillionaire
      Anything OVER $50.....NOTHING UNDER$100....I followed that trend for a while when I first started with Amazon and I missed out on a lot of sales because everything I was searching for that had good search volume and was over $100 was taking up by 5 affiliate sites out of 10 search engine results on the first page!

      I said screw it and started selling cheap items around $20-$30 and made sure there was items that people would buy along with that product. A LOT of times people would "bundle" my product with 10 other products and I would get a ton of commissions.

      So I say the whole price issue is a bunch of B.S. if you ask me and those that follow that trend are just leaving more money on the table for me!

      Thanks!


      Originally Posted by matt78 View Post

      1. The more the better..but most importantly..are they good or bad reviews? No point promoting product with lots of bad reviews.

      2. I usually go with $100 and above products. Same works as promoting lesser price products but get more commissions.
      Originally Posted by elexmedia View Post

      I always use this criteria to find profitable Amazon Products to promote:

      1. Best-seller or Hot New Release Products
      2. has Customer Rating of at least 3.5 stars
      3. sells for $79 or higher
      4. has gotten at least 10 reviews
      Originally Posted by wolfmmiii View Post

      Others may disagree but this is what works very, very well for me:

      1. No minimum. TBH, most products that I target have no more than 2 or 3
      2. I don't promote anything under $150
      3. I don't care about search metrics. I simply target products that other people aren't. This makes it easy to rank.
      4. Again, I don't care

      5. Do what others are not. Target products that are easy to rank for and you will make money.
      Originally Posted by jchoros View Post

      I heard from guru Kelly Felix that he goes for expensive newly released electronics. That way you can get the exact domain name in advance of the release, and get nice commission on a $2,000 TV for instance, not sure it would be ideal but I was thinking about making $$$ on Amazon too!, I personally would target at least $100 product.
      Originally Posted by UberNoob View Post

      Over 100 dollars is a good price. Anything less than 50 for me is not worth it.

      Monthly searches: around 1000. But you need to check competition etc etc
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      • Profile picture of the author wolfmmiii
        Originally Posted by Affillionaire View Post

        So I say the whole price issue is a bunch of B.S. if you ask me and those that follow that trend are just leaving more money on the table for me!

        Thanks!
        This is a very short-sighted view of things. In my case, for example, I can't afford to target very cheap products because of the strategy I employ. So to just make a blanket statement like that shows a complete lack of understanding of how some people do things.

        There is more than one way to do things. Your way isn't "right" just because it's your way. Others are very successful with other strategies that are counter to yours.
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        • Profile picture of the author Affillionaire
          What are you talking about? How or when did I say my way was right and yours/theirs was wrong? Both work......But the simple fact that the people I listed said you HAVE TO target $50+ or $100+ Amazon products is "short-sighted" and simply NOT TRUE.

          Also when did I say it costs me a lot of money to market such low priced items? I did everything FOR FREE by myself for a long time. Now I get outsourcers to do it for DIRT CHEAP. So not much is spent compared to how much I make.

          Bottom line is the simple fact that you CAN make money with targeting lower priced items as people like to buy more than one item. This also helps in a faster commission increase, now I'm not here to argue a over which ways are right, but I guess you could say say from my experience and success from Amazon marketing I AM RIGHT in my own marketing ways.

          Now stop taking things so personal and realize that what I was saying was just to show others how a mis-statement can keep them from trying new things and ACTUALLY making money with Amazon no matter how much they are able to spend.

          Originally Posted by wolfmmiii View Post

          This is a very short-sighted view of things. In my case, for example, I can't afford to target very cheap products because of the strategy I employ. So to just make a blanket statement like that shows a complete lack of understanding of how some people do things.

          There is more than one way to do things. Your way isn't "right" just because it's your way. Others are very successful with other strategies that are counter to yours.
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          • Profile picture of the author wolfmmiii
            What are you talking about? How or when did I say my way was right and yours/theirs was wrong?
            "So I say the whole price issue is a bunch of B.S"
            Both work......But the simple fact that the people I listed said you HAVE TO target $50+ or $100+ Amazon products is "short-sighted" and simply NOT TRUE.
            Agreed


            Also when did I say it costs me a lot of money to market such low priced items? I
            I'm not sure what you are referring to here but I don't think I said it cost you any money.

            Bottom line is the simple fact that you CAN make money with targeting lower priced items as people like to buy more than one item. This also helps in a faster commission increase
            I agree
            Now stop taking things so personal
            I certainly didn't take it personally. After all, your strategy has no bearing on my earnings so it would be silly for me to take it personally.
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            • Profile picture of the author Affillionaire
              Ok then, MY way IS THE RIGHT WAY, since I know from 1st hand experience that it is possible to make great money targeting lower priced items. So (from experience) I say target $20 and higher. Since I do know for sure!

              That's that, enough said, take the advice or leave it......

              Originally Posted by wolfmmiii View Post

              "So I say the whole price issue is a bunch of B.S"


              Agreed



              I'm not sure what you are referring to here but I don't think I said it cost you any money.



              I agree


              I certainly didn't take it personally. After all, your strategy has no bearing on my earnings so it would be silly for me to take it personally.
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  • Profile picture of the author sriram rajan
    Actually just look around your home and your friends (especially recuring items if you have kids ) to see how many stuff each one of us have from amazon, that should give a good clue where to start from. I think rather than worry about all other statistics go for the need which you can relate to the most and then go for stats (they are important) but i feel this will make it easy ...
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  • Profile picture of the author williamk
    Banned
    I normally go to the best seller section and see what is selling there mostly. I then find out what to sell which is usually 100-500$ price. And go with it.
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    • Profile picture of the author David Sahel
      Re: How to choose a Profitable Amazon product to promote?
      All the points Ive read here are informative. Just follow what works for you.
      For me I use Amazon research software to dig for the best products to promote and it always works fine. I can target any price range or simply go for BESTSELLERS. BUT often bestsellers are lousy CHEAP .
      So I use software to look for $200+ products that have
      • 50+ Reviews,
      • Discount 20% +,
      • Rating 4+
      • and products with FREE SHIPPING.
      Add these incentives to your review site and buyers love it Especially free shipping.
      Look around and you will see such software for LESS THAN $20 !
      David Sahel
      -------------------------------------------------------------
      Originally Posted by williamk View Post

      I normally go to the best seller section and see what is selling there mostly. I then find out what to sell which is usually 100-500$ price. And go with it.
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      • Profile picture of the author Adie
        1. Minimum how many reviews do you consider?
        2. What should be the minimum price?
        3. What should be the minimum number of global searches of a related keyword in google keyword tool?
        4. What should be the minimum number of local searches?
        Although this answer is a little bit late, I want to post my own idea based on personal experience.

        1. I set mine to minimum of 10 with at least 4 stars.
        2. Depending on the line of product, from $50 and above
        3. I do not consider this as a factor.
        4. I also do not consider this as a factor.

        The price of the product to promote is actually a non-factor to me because more than 70% of my sales are coming from unrelated products. Meaning, people go to Amazon from my site and suppose to buy LCD TV but ended-up buying a tissue paper - and I have no problem with that.
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  • Profile picture of the author EPoltrack77
    Just go over to ebay and see what people are selling a lot of and out title and undercut somebody and its a home run.
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  • Profile picture of the author saulmaraney
    look for best sellers, with 60+ reviews
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    • Profile picture of the author Alexa Smith
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      Originally Posted by saulmaraney View Post

      look for best sellers, with 60+ reviews
      Those are exactly the ones I like to avoid, myself. Why would I want to be promoting stuff that thousands of other affiliates are also promoting?
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      • Profile picture of the author myob
        What I have always done was to choose a range of relevant products to promote within a niche, starting from under $50 (for quick sales) up to products in the 5+ figure price point. Using nominally-priced products for list-building and volume for maxing out commissions, the higher-end products were then promoted incrementally to my lists of buyers. Quite often, customers would buy several different products or in quantity when appropriately suggested.

        I have never paid any attention at all to the number of product "reviews", stars, searches, or any such artificial metrics as criteria for product selection. Instead, try using Amazon's internal algorithm for product recommendations (ie customers who bought this ... also bought this ...) as well as adopting their aggressively systematic followup. They have spent millions on market research, and are continually making improvements on maximizing buyer experience (profits).
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  • Profile picture of the author thumbsup
    Originally Posted by shawoon98 View Post

    How do you choose a profitable Amazon Product to promote-

    1. Minimum how many reviews do you consider?
    2. What should be the minimum price?
    3. What should be the minimum number of global searches of a related keyword in google keyword tool?
    4. What should be the minimum number of local searches?

    5. What else???
    I am also a new amazon shopping affiliate. It remains a mystery to me what to promote. Currently I have put up a pair of shoes. Hope my website visitors won't throw it back at me. God bless me!
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  • Profile picture of the author Shankar Rao
    You have find a product which people are already buying. You can see this through amazon best seller and then you have to find there are enough products in that niche, if you are planning to build a niche site.

    Then do the keyword research and select a list of products that are worth promoting.

    Write a review of the product which will help the visitors and put your links and button in such a manner they go amazon site to look further and buy

    Good luck with you shoe site.
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  • Originally Posted by shawoon98 View Post

    How do you choose a profitable Amazon Product to promote-

    1. Minimum how many reviews do you consider?
    2. What should be the minimum price?
    3. What should be the minimum number of global searches of a related keyword in google keyword tool?
    4. What should be the minimum number of local searches?

    5. What else???
    Read The Ebook in the Footer to get to know how to select profitable products on Amazon.
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    • Profile picture of the author wedreamseo
      Banned
      I first decide how likely it is someone would purchase it online, this can have to do with few dealerships in the US or a product that doesn't require a visual inspection, test, demo or whatever.

      From there I look at products that are $25+ and that also have plenty of products in the $100-$200 range, cause when people look for 'best this' they are not very price bound.

      I do like to list products that have plenty of reviews, sure many others promote them as well but once you rank at the top that's not a huge issue and it helps in converting it at Amazon.

      As for US based monthly searches, I like my main keywords to have let's say 2k+ exact searches/month, and that's on the low side of the balance.
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