Brainstorming Thread - Obamacare Ruling

14 replies
Within the next 10 days a monster ruling from the US Supreme Court will be issued regarding the legality of "Obamacare."

Otherwise known as an "opportunity" !

Possible rulings could be:

1. Entire law is legal.
2. Entire law is illegal.
3. Only the mandate to buy health insurance is illegal.
4. Only the Mandate and auxillary provisions (eg, must insure anyone with a pre-existing condition) are illegal.

Millions of businesses and 300 million Americans will be impacted. The Affordable Healthcare Act is extremely broad, including even a 10% surcharge on tanning salons.

I'm guessing you know this ruling is about to come down, one of the most important rulings in decades, but have not thought about how to make money from it.

Maybe you think this is only the province of attorneys like myself.

So why don't we brainstorm some possibilities that are broader than just pure legal issues ...

- Which companies stocks may go up or down? (Health insurers, private medical companies, medical product suppliers, drug manufacturers, etc.)

- What are new deadlines caused by the ruling? Do people need to quickly buy from your CPA offer to lock-in insurance if the pre-existing condition offer requirement is struck down?

- How to improve your health so you don't have to worry about what happens at the federal level.

- Niche specific. Whatever general outcomes occur, how can you apply that to your specific niche (eg, everyone has 10 days to do X also means dentists have 10 days to do X.)

.
#brainstorming #obamacare #ruling #thread
  • Profile picture of the author Rick88
    Alternative Health niche should have a field day when Obamacare gets knocked down. Health care costs are through the roof and alternative methods will gain popularity.

    Diet should also gain more popularity along with exercise like P90X.
    {{ DiscussionBoard.errors[6466643].message }}
  • Profile picture of the author Curtis2011
    I don't think this topic really belongs in a forum about internet marketing.

    Unless you are talking about IM opportunities with this big news. I can definitely imagine some smart IM'ers buying up some "Obamacare" EMD's and posting some blog posts to capture the massive spike of traffic that will occur for the term "obamacare" when the ruling is released.
    {{ DiscussionBoard.errors[6467064].message }}
    • Profile picture of the author kindsvater
      Originally Posted by Curtis2011 View Post

      Unless you are talking about IM opportunities with this big news.
      That is exactly what I am talking about.

      I thought about PLR that would discuss why certain stocks will go up or down and why - although the shelf-life may be short. But there are undoubtedly a few Warriors in that niche.

      .
      {{ DiscussionBoard.errors[6467089].message }}
  • Profile picture of the author kindsvater
    I know this is a lot to ask - but brainstorming / marketing threads help create ideas that make people money. Getting sidetracked into whether "Obamacare" is good or bad, debt issues, etc., will result in a political thread that a mod will nuke.

    Lets keep this a nuke free zone.

    .
    {{ DiscussionBoard.errors[6467067].message }}
  • Profile picture of the author David Keith
    well, i am really not sure where the opportunities for marketers to make money on this are going to be.

    I am a stock guy, but i don't think any of us really know what to expect. I mean this decision is going make a huge impact, but it could go so many ways right now. And even then, thats not going to be the end of it. I think the stock moves are going to be in serious day trading not in buy and hold based on the court decision.

    as for other ideas, I know the search volume will spike and new long tail search phrases will show up so that could be some opportunity for a handful of people.

    i would think someone is probably going to hit the viral lottery with a few videos based on the ruling. both serious and spoofs.
    {{ DiscussionBoard.errors[6467142].message }}
  • Profile picture of the author RyanLeonard
    [DELETED]
    {{ DiscussionBoard.errors[6467648].message }}
    • Profile picture of the author Kurt
      Originally Posted by RyanLeonard View Post

      Sorry I offended you, bro.

      But bringing up highly charged political terms IS going to open a can of worms. Please don't tell me to go away because I don't agree with you, or have a different opinion
      Let me be clear...I'm telling you to go away because you will get this thread locked, so the rest of us can't discuss the subject.

      If you want to stay, I'll help you out. Let's say ObamaCare is passed. What doesn't it cover? Many folks won't know the answer and the first people that can write a report about the subject have huge potential to either sell the report or build a list with it in the very lucritive niche of health care and health care insurance.

      And it has a built-in marketing campaign. A report called "What ObamaCare Doesn't Cover" released soon after the verdict is a natural for press release distribution.

      See how discussing ObamaCare can be a marketing one and not a political one, as Brian intended? It doesn't matter if you are for or against ObamaCare. What matters here is how you can help people out and make money from it at the same time.

      Let me know if you're still confused with the concept and we'll try to help you out some more.
      Signature
      Discover the fastest and easiest ways to create your own valuable products.
      Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
      {{ DiscussionBoard.errors[6467861].message }}
      • Profile picture of the author RyanLeonard
        Hey Kurt, thanks for clarifying. I see what you're saying and I humbly apologize (not being sarcastic btw).

        Originally Posted by Kurt View Post

        Let me be clear...I'm telling you to go away because you will get this thread locked, so the rest of us can't discuss the subject.

        If you want to stay, I'll help you out. Let's say ObamaCare is passed. What doesn't it cover? Many folks won't know the answer and the first people that can write a report about the subject have huge potential to either sell the report or build a list with it in the very lucritive niche of health care and health care insurance.

        And it has a built-in marketing campaign. A report called "What ObamaCare Doesn't Cover" released soon after the verdict is a natural for press release distribution.

        See how discussing ObamaCare can be a marketing one and not a political one, as Brian intended? It doesn't matter if you are for or against ObamaCare. What matters here is how you can help people out and make money from it at the same time.

        Let me know if you're still confused with the concept and we'll try to help you out some more.
        Signature
        the hottest KINDLE CASE STUDY of 2015 - FREE - NO OPTIN NEEDED!
        {{ DiscussionBoard.errors[6471319].message }}
    • Profile picture of the author Paul Myers
      Ryan,
      But bringing up highly charged political terms IS going to open a can of worms. Please don't tell me to go away because I don't agree with you, or have a different opinion
      Has nothing to do with opinions. Has to do with the fact that political subjects aren't allowed here, and Kurt knows it. You appear to neither know nor care.

      Leave the politics out, please.


      Paul
      Signature
      .
      Stop by Paul's Pub - my little hangout on Facebook.

      {{ DiscussionBoard.errors[6467910].message }}
      • Profile picture of the author Kurt
        Originally Posted by Paul Myers View Post

        Ryan,Has nothing to do with opinions. Has to do with the fact that political subjects aren't allowed here, and Kurt knows it. You appear to neither know nor care.

        Leave the politics out, please.


        Paul
        Politics is one of the best ways to study marketing. People that run campaigns study data and human nature like no others.

        It's a shame that some can't seperate the marketing of politics from the politics itself. Whether you agree with Carl Rove's politics or not, every marketer could learn from him, as he is a world class marketer and spin doctor. But some aren't mature enough to discuss him on a purely marketing level, so we have to leave that topic alone.
        Signature
        Discover the fastest and easiest ways to create your own valuable products.
        Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
        {{ DiscussionBoard.errors[6467955].message }}
        • Profile picture of the author Paul Myers
          Kurt,
          Politics is one of the best ways to study marketing. People that run campaigns study data and human nature like no others.
          Yep. During the last round, I did a series called "The Selling of the Presidency," which looked at the incredible amount of info available to marketers in a US Presidential campaign. It was funny to see the partisan garbage I got from both sides. Some people, as you say, simply cannot look at the lessons. They have to throw stones, without even knowing if they've got the right target.

          I had one guy blistering me for supporting then-Senator Obama, and another screaming at me for supporting Senator McCain. Both of them used the exact same "signs" as support for their conclusions.

          One woman had been a subscriber and regular correspondent and customer for around 10 years at the time. She started sending me the most poisonous propaganda, over and over. And she had no idea if her assumption about my preference was even correct. I hadn't said I supported her candidate, so she was certain I supported the other.

          Politely asking her to stop just further enraged her.

          She, and a bunch of other people, refused to accept that I didn't say who I supported simply because my political views had nothing to do with why people subscribed to the thing.

          The same thing happened in the offtopic forum here. Otherwise normal and sane people turned into vicious snipers over it. The potential for rational and respectful disagreement was destroyed by a few ... "participants" ... who were determined to portray anyone who thought differently as Evil Incarnate.

          Which is one key to profiting from the upcoming decision.


          Paul
          Signature
          .
          Stop by Paul's Pub - my little hangout on Facebook.

          {{ DiscussionBoard.errors[6468004].message }}
          • Profile picture of the author Kurt
            Originally Posted by Paul Myers View Post

            Kurt,Yep. During the last round, I did a series called "The Selling of the Presidency," which looked at the incredible amount of info available to marketers in a US Presidential campaign. It was funny to see the partisan garbage I got from both sides. Some people, as you say, simply cannot look at the lessons. They have to throw stones, without even knowing if they've got the right target.

            I had one guy blistering me for supporting then-Senator Obama, and another screaming at me for supporting Senator McCain. Both of them used the exact same "signs" as support for their conclusions.

            One woman had been a subscriber and regular correspondent and customer for around 10 years at the time. She started sending me the most poisonous propaganda, over and over. And she had no idea if her assumption about my preference was even correct. I hadn't said I supported her candidate, so she was certain I supported the other.

            Politely asking her to stop just further enraged her.

            She, and a bunch of other people, refused to accept that I didn't say who I supported simply because my political views had nothing to do with why people subscribed to the thing.

            The same thing happened in the offtopic forum here. Otherwise normal and sane people turned into vicious snipers over it. The potential for rational and respectful disagreement was destroyed by a few ... "participants" ... who were determined to portray anyone who thought differently as Evil Incarnate.

            Which is one key to profiting from the upcoming decision.


            Paul
            The big marketing firm in Las Vegas is called R and R Marketing. They've won the city contract every year for decades. Last I heard, the contract was worth $90 million a year.

            They are the guys behind the "What happens in Las Vegas stays in Las Vegas" campaign. When I first saw a commercial for "What happens in Las Vegas...", I thought it was dumb.

            A month or two later, I heard a comedian use "What happens" in a joke. Then I heard someone on a talk show use it...Then everyone was saying it.

            It was pure genius by R and R. They created a catch phrase that everyone started using and have gotten tons of free publicity from that campaign.

            To make it even better, it was at a time Las Vegas was trying to change its image (again). The city was trying to rebrand itself as an adult destination, where for the previous decade or so they went the family destination route. R and R's campaign changed the "positioning" of Las Vegas in about a year. Kids are no longer cool there.

            The did it because the casinos found out it's easier to make money from the slots and tables that it is selling Lil Billy's dad a T shirt and a roller coaster ticket.

            How does this tie into politics? The founder of R and R (and one of the R's) is a man by the name of Sig Rogich. Sig may be the most powerful man in Las Vegas because of the way he can influence local elections. Sig left R and R to become the spin doctor for Ronald Regan and Bush I.

            If people don't think politicians don't employ some of the greatest marketers, they need to think again.
            Signature
            Discover the fastest and easiest ways to create your own valuable products.
            Tons of FREE Public Domain content you can use to make your own content, PLR, digital and POD products.
            {{ DiscussionBoard.errors[6468064].message }}
            • Profile picture of the author Paul Myers
              Kurt,
              If people don't think politicians don't employ some of the greatest marketers, they need to think again.
              And start studying the ad creative. That's all the proof you need.

              General rule: The Republicans have the best ad copy writers. The Democrats have the best speech writers. Republicans are better at message consistency, while Democrats have more success with coalition building (what we'd call JVs and niche marketing).

              That's not to say one is better than the other. They're just different. And with huge campaigns we can peek into and steal ideas from at will.

              They're also great measuring sticks for what is and is not acceptable. The "Daisy" ad, for example, was filmed for Lyndon Johnson's race against Goldwater. It was shown as a paid campaign ad exactly ONCE, I believe, and got pulled. Today, something like that would be run over and over, and raise very few eyebrows.

              For anyone who's interested in the subject, I highly recommend Drew Westen's "The Political Brain."


              Paul
              Signature
              .
              Stop by Paul's Pub - my little hangout on Facebook.

              {{ DiscussionBoard.errors[6468135].message }}
              • Profile picture of the author Paul Myers
                Sort of back on topic, in a remote way... Here's an idea for a potentially profitable political t-shirt. Anyone who wants can have it.

                A cartoon of a donkey and an elephant standing back to back, holding dueling pistols.

                Caption: Let's hope they're both good shots

                Alternative caption: I'm hoping for a tie

                Paul
                Signature
                .
                Stop by Paul's Pub - my little hangout on Facebook.

                {{ DiscussionBoard.errors[6468163].message }}
  • Profile picture of the author atlantarobin
    Back to the brainstorming question... just a few thoughts, since you mentioned it...

    ... If you wait till the ruling, then send out a quick email to your list and ASK them for their top five questions THEY have about the ruling, about their fears, about their specific situation. Ask THEM what they want answered. Never fails.

    ... If you want to prepare in advance, send the same email, but send it TODAY. Ask them for their five best questions they'll have on either side of the issue. Tell them you'll give the survey results the minute the ruling comes down, as well as some answers, guidance, and tips either along with it or soon thereafter. This way, you'll peak their interest now and trigger a cause to come searching for your answers when the ruling comes. No matter which "side" your own before the ruling, we're all in the same boat afterwards -- all confused.

    BTW, I'm glad yall had the "political discussion" prior to my jumping in on this. I've been involved in a lot of political campaigns from the direct mail marketing side of it one way or another, without ever being for or against a candidate or issue... except once.

    The mail production team asked me whether or not we should all stay up ALL night to get a 50,000 direct mail piece out the door before morning. It was a response to some pretty slanderous allegations made two days before a local county election. To allow the allegations to go unaddressed would mean the candidate would most certainly lose the election. There was money to be made for us in that last minute mailing, but who wants to do manual labor ALL night, then keep on working through the next regular workday nonstop?

    There was no big moment of truth... no big speech supporting one candidate or another. The truth is we all just agreed that we didn't have the right to have any voter not hear both sides. So we stayed up all night. The piece was mailed. Voters got it on election day. The slandered candidate got to defend himself in the nick of time. He won.

    And like most local candidates and elected officials... nobody can even remember his name.
    {{ DiscussionBoard.errors[6468265].message }}

Trending Topics