Product 1st, Sales copy 2nd ... or vice versa?
For those who own their own products (IM or otherwise), do most of you create the product first before working on your sales copy? What about those who do it the other way round first?
And why ... ?
Love to hear what you guys say about this.
P.S. My personal take would be sales copy first followed by product creation. Rationale? By first creating the sales copy, you better understand the needs of your target prospect and can better design the product.
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