One of the most powerful psychological triggers to persuade people is the "surprise" trigger. Surprise is an emotional response. If someone is in an emotional state, their ability to make rational decisions will be "paralyzed". When they’re emotional, they’re easier to persuade. That's why most people end up buying products on emotions but justify their purchase with logic later. Let me explain how to surprise people.
You can make people feel surprised by being weird, odd or strange. Let me tell you a true story. I'll frequently visit an online forum to learn interesting stuffs to expand my online business. Most of the titles of the forum posts will be like the following; "How I Made $2,900 Last Month" or "Earned $4,098 In 6 Days". Surprisingly, during one my visit to the forum, I saw a forum post with a title like the following one; "How I Made $0.23 In 24 Hours". I was surprised with the title because it's odd for someone to write posts like that. I've to admit that I was curious and immediately clicked to read it. Can you see how it works? Firstly,I was surprised. Then I was curious to find the reason behind this odd title. Finally I end up opening the forum post and read it completely. Imagine how will be the open rates for your emails of you send emails with odd subject lines. I’m sure you’ll get more responses from your prospects and make more money.
“Surprise” trigger works well in viral marketing. It will spread instantly to others as fast as possible. I already mentioned above that if you want to surprise people, you’ve to do something odd. That’s why most viral marketing campaigns consist of odd stuff. Let me give you an example. How will you respond if you saw a guy with a woman’s lingerie on his head on the street? I’m sure you’ll be surprised and end up laughing because it’s an odd behavior right? Then you might share the odd behaviour with your friends. Eventually, the news will become viral and spread like wildfire.
This technique always works and will bring you more money if you applied it in your marketing campaigns. That’s why I wrote an odd title for this article and caught your attention. This is one of the best techniques to steal your prospect's attention, get them hooked and hungrily read your marketing copy without missing a piece.