You Are Failing as an Amazon Affiliate Because...

50 replies
There are lots of reasons one can fail as an Amazon (or CJ, Linkshare, ShareASale, etc) affiliate. However, some reasons are more obvious than others.

Listed below are some of the more major reasons I've seen for folks failing at affiliate marketing (especially Amazon).


You are targeting products that you can't possibly rank for...


So you want to earn monster commissions in the HDTV niche eh? Well, so does everyone else. If you rely on organic search for traffic, stop promoting "Best Sellers" and popular items. Everyone and their grandmom is doing this. Unless you can rank above the fold on page one in Google, your product reviews just aren't going to be seen. Instead, go after the less-competitive products in the same niche.


You are spending more time worrying about backlinks and less time creating content...


If you need to spend 5 hours per day building backlinks just to rank your product reviews, you are really making life difficult for yourself. There is so much low-hanging fruit to chase that I never understood why people chase generic, high-traffic / high-competition terms that require such effort to rank for. Target lower-competition stuff and spend more time writing content for your site and less time trying to rank. You will have far fewer grey hairs and results will be realized more quickly.


You are not targeting "buying" phrases...


Sure, the term "HDTVs" will get you a TON of traffic (if you can even rank for it). However, how many people who are searching for that term are going to actually buy anything anytime soon? I'll answer for you - not many. Stop targeting "traffic" and start targeting "buying" traffic. Think about what terms you would search for when researching something you were ready to purchase. Those are the terms you should be targeting.


Your content is not compelling...

If I am searching for information about a product I am ready to buy and I land on your site and I'm immediately greeted with a wall of text, I'm clicking my "back" button. For Pete's sake, break it up! Add some images! Add some paragraphs! A wall of 800 words just isn't appealing to me. By the same token, please don't tell me 4-slice toasters are great or that I can toast more slices of bread faster. Stop with the mundane details. Give me something useful.

Oh, and PLEASE don't just repeat what Amazon is saying. Chances are VERY GOOD that I've ALREADY been to the product page on Amazon. I already know what they are saying about it. At least give me YOUR opinion on what Amazon/others are saying about the product. Simply parroting what Amazon already said is not helpful to me.


You are promoting things that people simply do not buy online...

I realize that "anything" can be bought online. That said, some things just aren't as conducive to online shopping as other things. Some things are simply too expensive for many to trust buying online. Some stuff requires the buyer to try it on. Some stuff is just cheaper at a brick and mortar. Think about what you are trying to promote and ask yourself if people really buy it online.


You are promoting things that you know nothing about...


I just thought of this one. Please folks, know something about what you are promoting. If you know nothing about HDTVs, either learn about them first or simply do not promote them. It becomes painfully clear in your wording when you have no idea what you are talking about. Your visitors can tell.


I'm sure there are others and I'll add them as I think of them. That said, address the few mentioned above and you will give yourself a much better chance of success.

Tom
#affiliate #amazon #amazon affiliate #failing #make money
  • Profile picture of the author kimonerz
    This is a great post!
    Do most of your amazon affiliate products have a review? Do you think that a review is essential for sales in affiliate marketing?
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    • Profile picture of the author wolfmmiii
      Originally Posted by kimonerz View Post

      This is a great post!
      Do most of your amazon affiliate products have a review? Do you think that a review is essential for sales in affiliate marketing?
      My sites are almost 100% exclusively product reviews. The strategy works for me.
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  • Profile picture of the author Tonylee93
    I gave you a thanks, because you really made some good points. I believe a lot in "content is king".

    I found that adding value to your blog posts or articles is one of the best things you can do for yourself. Writing content really gets the traffic, you need to provide the reader with an answer, and something that will solve their problem.

    Thank you for sharing this information with us!
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  • Profile picture of the author asiancasanova
    Thanks Wolf for your nice tips. I think if anyone select the best product on according to his abilities then it would be easy to sell a lot of product from affiliate marketing.Although everybody are trying to sell their product but not trying to sell the product benefits and thats reason to get fall behind in affiliate marketing.
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  • Profile picture of the author joey19333
    Originally Posted by wolfmmiii View Post

    There are lots of reasons one can fail as an Amazon (or CJ, Linkshare, ShareASale, etc) affiliate. However, some reasons are more obvious than others.

    Listed below are some of the more major reasons I've seen for folks failing at affiliate marketing (especially Amazon).


    You are targeting products that you can't possibly rank for...


    So you want to earn monster commissions in the HDTV niche eh? Well, so does everyone else. If you rely on organic search for traffic, stop promoting "Best Sellers" and popular items. Everyone and their grandmom is doing this. Unless you can rank above the fold on page one in Google, your product reviews just aren't going to be seen. Instead, go after the less-competitive products in the same niche.


    You are spending more time worrying about backlinks and less time creating content...


    If you need to spend 5 hours per day building backlinks just to rank your product reviews, you are really making life difficult for yourself. There is so much low-hanging fruit to chase that I never understood why people chase generic, high-traffic / high-competition terms that require such effort to rank for. Target lower-competition stuff and spend more time writing content for your site and less time trying to rank. You will have far fewer grey hairs and results will be realized more quickly.


    You are not targeting "buying" phrases...


    Sure, the term "HDTVs" will get you a TON of traffic (if you can even rank for it). However, how many people who are searching for that term are going to actually buy anything anytime soon? I'll answer for you - not many. Stop targeting "traffic" and start targeting "buying" traffic. Think about what terms you would search for when researching something you were ready to purchase. Those are the terms you should be targeting.


    Your content is not compelling...

    If I am searching for information about a product I am ready to buy and I land on your site and I'm immediately greeted with a wall of text, I'm clicking my "back" button. For Pete's sake, break it up! Add some images! Add some paragraphs! A wall of 800 words just isn't appealing to me. By the same token, please don't tell me 4-slice toasters are great or that I can toast more slices of bread faster. Stop with the mundane details. Give me something useful.

    Oh, and PLEASE don't just repeat what Amazon is saying. Chances are VERY GOOD that I've ALREADY been to the product page on Amazon. I already know what they are saying about it. At least give me your opinion on what Amazon/others are saying about the product.


    You are promoting things that people simply do not buy online...

    I realize that "anything" can be bought online. That said, some things just aren't as conducive to online shopping as other things. Some things are simply too expensive for many to trust buying online. Some stuff requires the buyer to try it on. Some stuff is just cheaper at a brick and mortar. Think about what you are trying to promote and ask yourself if people really buy it online.


    I'm sure there are others and I'll add them as I think of them. That said, address the few mentioned above and you will give yourself a much better chance of success.

    Tom
    You hit right on the spot. My problems are I can't get enough targeted traffic, or "buyer" traffic I should say, and I can't write quality reviews for these products. Whenever I try writing a review, my brain would just freeze.
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    • Profile picture of the author wolfmmiii
      Originally Posted by joey19333 View Post

      You hit right on the spot. My problems are I can't get enough targeted traffic, or "buyer" traffic I should say, and I can't write quality reviews for these products. Whenever I try writing a review, my brain would just freeze.
      Would something like this help?

      My Tool Review Blog › Log In
      username: demouser
      password: password
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  • Profile picture of the author Vlad Romanov
    Self promotion by posting obvious points is great!
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    • Profile picture of the author wolfmmiii
      Originally Posted by Vlad Romanov View Post

      Self promotion by posting obvious points is great!
      Any other gems you'd like to contribute?
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  • Profile picture of the author jgant
    Thanks for the sample site. I like the site and always enjoy seeing how others format content and sites. Much appreciated!

    How many reviews do you complete on an average day?
    Do you keep your sites small (5 to 25 posts) or build them out?
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    • Profile picture of the author wolfmmiii
      Originally Posted by jgant View Post

      Thanks for the sample site. I like the site and always enjoy seeing how others format content and sites. Much appreciated!

      How many reviews do you complete on an average day?
      Do you keep your sites small (5 to 25 posts) or build them out?
      With that back-end review system, I can easily do upwards of 10 reviews per day. However, I usually do one or two reviews per day. As you can see from that demo site, creating reviews is really simple. My sites are generally 50-100 products big.
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  • Profile picture of the author Randall Magwood
    wolfmmiii you make very valid points. I have a cousin who fits under every category that you listed above. He's convinced that an internet business is not the way to go. He wants to own his own "mobile car wash" business offline, but guess what... he doesn't have a clue about how to market it! Anyway, great post man.
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  • Profile picture of the author sleblanc
    Very helpful points and thank you for the demo site. As mentioned, it is nice to see other people's processes when you're first starting out in IM (or in this case Aff. Marketing).

    Do you still target backlinks for your niche sites? Or do you only/mainly focus on content?
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    • Profile picture of the author wolfmmiii
      Originally Posted by sleblanc View Post

      Very helpful points and thank you for the demo site. As mentioned, it is nice to see other people's processes when you're first starting out in IM (or in this case Aff. Marketing).

      Do you still target backlinks for your niche sites? Or do you only/mainly focus on content?
      I do no backlinking outside of the original automated bookmarking for each new post.
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      • Profile picture of the author macmani
        Hi:

        Well, do you have a website building service. I want to get into amazon marketing, but I cant afford to make lot of trial and errors and waste time. I also dont have the time to go through courses. I am just looking at a way of generating passive income. I know there are plenty of services here on WF, but many are not good or trustworthy. Since you are a seasoned amazon marketer, it would be better if you can build me. let me know if you do and I will place my first order right away.
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        • Profile picture of the author wolfmmiii
          Originally Posted by macmani View Post

          Hi:

          Well, do you have a website building service. I want to get into amazon marketing, but I cant afford to make lot of trial and errors and waste time. I also dont have the time to go through courses. I am just looking at a way of generating passive income. I know there are plenty of services here on WF, but many are not good or trustworthy. Since you are a seasoned amazon marketer, it would be better if you can build me. let me know if you do and I will place my first order right away.
          Hi macmani....

          It's not something I'm doing right now. However, I am planning on offering either a) a service to build sites based on my strategies or b) just flat-out selling sites. For now, though, I am just offering my info products.
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    • Profile picture of the author wolfmmiii
      Originally Posted by sleblanc View Post

      Very helpful points and thank you for the demo site. As mentioned, it is nice to see other people's processes when you're first starting out in IM (or in this case Aff. Marketing).

      Do you still target backlinks for your niche sites? Or do you only/mainly focus on content?
      I focus entirely on content.
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  • Profile picture of the author karoshio
    I'm not using the program currently but I have thought about doing so soon and although these points realistically are obvious they're actually a lot better and sink in well when you read them aloud. Kudos.
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  • Profile picture of the author Mantasmo
    After a couple years of building websites and monetizing them using Amazon, Adsense, CPA, CB and my own offers, I can tell you this - a good website stands out. You should always approach your target market with a new, original "angle". That's where the real money is.

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  • Profile picture of the author UberNoob
    I use about 30 percent reviews, 70 percent info...makes updating content MUCH easier
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  • Profile picture of the author Gsdlady
    Thanks for a great post! You have me re-thinking some of my own Amazon niche sites. Your comment of "At least give me your opinion on what Amazon/others are saying about the product." made a light bulb come on it my thoughts.
    Debbie
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    • Profile picture of the author wolfmmiii
      Originally Posted by Gsdlady View Post

      Thanks for a great post! You have me re-thinking some of my own Amazon niche sites. Your comment of "At least give me your opinion on what Amazon/others are saying about the product." made a light bulb come on it my thoughts.
      Debbie
      Thanks Debbie...

      I'm glad you found it helpful. I think people sometimes get caught up in arguing if you can/can't rank when just scraping Amazon content when, in reality, what they should be thinking about is how that content converts knowing the visitor has probably already been to Amazon.

      By adding your own spin, you bring significant value to the visitor - value he was looking for.
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  • Profile picture of the author Mark72
    You are promoting things that people simply do not buy online...
    Yep... I learned that one the hard way when I had a site ranked no 1 in google for women's bags.

    I got a couple of thousand targeted visitors a month and never made a single sale!

    They must have been window shopping for ideas or something.
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    • Profile picture of the author markowe
      Originally Posted by Mark72 View Post

      Yep... I learned that one the hard way when I had a site ranked no 1 in google for women's bags.

      I got a couple of thousand targeted visitors a month and never made a single sale!

      They must have been window shopping for ideas or something.
      Yeah, shoes is another good one :-). People just don't buy shoes without trying them on!
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  • Profile picture of the author DWaters
    Thanks for the very useful post. My Amazon experience has mainly been in promoting their number one product which of course has VERY high competition, even though I selected keywords with lower competition. I know this niche is saturated. Going forward I will keep you advice in mind and i expect that my results will be better.
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  • Profile picture of the author TorinoGray
    Do you have any suggestions for how to locate low competition products? The problem I am running into again is that things I feel qualified to write about are high competition items or items with great longtail keywords are not constantly adding new products.

    *She waits for pearls of wisdom or screams of disgust*
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  • Profile picture of the author Jay Campbell
    Originally Posted by wolfmmiii View Post


    You are spending more time worrying about backlinks and less time creating content..


    You are promoting things that you know nothing about..

    Tom
    My two favorites from the list. Thanks for posting this up. Especially the last one. I always hate landing on a "Amazon Review" site when I am doing product purchase research for a buying decision and can tell since I know what I am seeing that there is either a $3 article or a spun article telling me nothing that I didn't already know and the often reads like gibberish. I am clicking back in this case, not through to Amazon where I have already been.
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  • Profile picture of the author Michael Ten
    I would like to be able to have success at earning money with Amazon.
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    • Profile picture of the author wolfmmiii
      Originally Posted by Michael55555 View Post

      I would like to be able to have success at earning money with Amazon.
      Since I stay away from high-competition products, earning with Amazon comes very easily actually. You'd be surprised at how easy it can be if you just worry about content and less about backlinks. For me, an hour or two per day is all I need to maintain my Amazon sites, which are VERY profitable.
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  • Profile picture of the author bxuhub
    This is what I've been looking for. ... am gathering my budget now... hoping to get one of your WSOs soon. Can you PM me one of your complete and highly earning amazon review sites?
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    • Profile picture of the author wolfmmiii
      Originally Posted by bxuhub View Post

      Can you PM me one of your complete and highly earning amazon review sites?
      Of course not....
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  • Profile picture of the author smithtg11
    I was doing some product searching today and always search for other review websites (as if I was a buyer of the prouduct). The first thing I ask myself is when looking at competition review websites: "would i even read this website if I were buying this product?'

    I put the same principle in practice when I design my review - ie is my content better than someone elses? Does it feel like the guy reviewed knows what he is saying? Sometimes ask yourself, did you provide an opinion for the buyer to make a decision on? A negative review still may generate a sale believe it or not. If my review looks and sounds like everyone elses or worse yet it looks like some of those really bad websites, then I can expect no sales.

    Im a super Newb here, but it hasnt taken me long to sniff out the good from the bad. Really there are some garbage websites out there; not anything against EMDs, but IMO most of them look like spam really
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  • Profile picture of the author Nicole K
    So many good points here for Amazon affiliates!

    I am succeeding as an affiliate thanks to good posts on the Warrior Forum.
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  • Profile picture of the author handymoney2
    My biggest problem is not having enough focus. I have the attention span of a fish. I think I need to be more patient and focus on one project until it is profitable.
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  • Profile picture of the author Majin
    Always the same points but you can say it 99 times to someones and he won't understand... maybe your post woke up some people, hopefully
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  • Profile picture of the author wolfmmiii
    Originally Posted by Shirley-Ann View Post

    wolfmmiii,

    Do you consider a blog like this one to be too highly high-traffic / high-competition that it may cause me more trouble to earn with?

    sewingmarketmaterials.blogspot.com

    Why I ask is that Blogger appears to delete them from me and I can't figure out why they delete them as SPAM.

    Also, I have not earned commissions from any either.

    Your assistance will be greatly appreciated.
    I'd stay away from blogger altogether. Get your own hosting and own domain.
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    • Profile picture of the author smithtg11
      Originally Posted by wolfmmiii View Post

      I'd stay away from blogger altogether. Get your own hosting and own domain.
      second to that. remember the consumer probably sees blogger as spammy. use dot com always
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  • Profile picture of the author Nubitol
    Hi,

    In my experience, a 1,000 words or more article works great to explain both product specs, info and my own review. What about you? Do you have any preference of how long the article should be?


    Thanks
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  • Profile picture of the author wolfmmiii
    I don't worry about word count per se. However, I use my own WordPress plugin (data-entry system) to create my reviews. The resulting reviews are typically 300-500 words long. They are typically overview-type reporting-style reviews.

    Since I target products that other people are not, I can usually rank on page one within a day or so without any kind of manual backlinking activities.
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    • Profile picture of the author Michael Franklin
      Originally Posted by wolfmmiii View Post

      I don't worry about word count per se. However, I use my own WordPress plugin (data-entry system) to create my reviews. The resulting reviews are typically 300-500 words long. They are typically overview-type reporting-style reviews.

      Since I target products that other people are not, I can usually rank on page one within a day or so without any kind of manual backlinking activities.
      wolfmmii is really on the ball with Amazon and I just want those of you to really pay particular attention to this tidbit that I bolded.....You will save yourself a lot of time and hassle with proper keyword research. The difference is like day and night!
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    • Profile picture of the author Kiboko
      Testing , testing

      Do please give me a slot. Sent u a msg from hotmail.
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  • Profile picture of the author nik0
    Banned
    You are failing with Amazon cause you go after too broad keywords. If you don't know what keywords then you should buy wolfmmiii's guide, I also bought it just because I was curious and that strategy definitely works, I haven't tried it cause I'm to busy but common sense tells you that it works.
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  • Profile picture of the author cooler1
    Originally Posted by Shirley-Ann View Post

    wolfmmiii,

    Do you consider a blog like this one to be too highly high-traffic / high-competition that it may cause me more trouble to earn with?

    sewingmarketmaterials.blogspot.com

    Why I ask is that Blogger appears to delete them from me and I can't figure out why they delete them as SPAM.

    Also, I have not earned commissions from any either.

    Your assistance will be greatly appreciated.
    That's a problem with Blogger, the spam detection isn't accurate. However, you can appeal if your blog has been wrongly detected as spam. I think you only have about 7 days to do it from the time which the blog was deleted.

    Were you using only entirely original content on the blog?

    Were you using any keywords multiple times? Just wondering what could have triggered the filter to look spammy in anyway.
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  • Profile picture of the author ekabsn87
    You're absolutely right. I've been doing the "You are spending more time worrying about backlinks and less time creating content..." for almost a year and I got almost nothing. Right now, I have only few visitors on my website but I can make pretty good earning on Amazon.

    I also made another mistake from your last point: "You are promoting things that you know nothing about..." I built 3 website with totally different niche that I don't really understand about and of couse, I can't make great content from things I don't know anything about. Content is really a king!
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  • Profile picture of the author Smith18
    Great post!

    I failed a lot at affiliate marketing when I first started out, especially with Clickbank. I thought too much about the money and not providing real value to the customer. When I changed my mindset, I got sales.
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  • Profile picture of the author Karupted Charlie
    I love this: You are not targeting "buying" phrases

    After training salesman for years in face to face sales it was amazing to me how many people didn't know the words people to indicate they are ready to buy.

    In affiliate marketing I see this more than ever. There is no doubt people target search words and give people the information they need without targeting the buying words people use when they are already sold.
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    • Profile picture of the author Mark-Dickenson
      This is a great post!

      I think people fail on Amazon because they don't get ranked for the products they are promoting

      A great way is to use Youtube to make quick power point videos talking about the product...and get that video ranked. Much easier than a website

      Be sure to link to a blogger blog or your own website as Youtube doesnt like you to link directly to Amazon.

      All you need to do is put an image of the product on a blogger blog and say something like "Click here for the best deals we've found on Product name"

      And put a few benefits or features of the product below for a little text

      I hope this helps

      -Mark
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  • Profile picture of the author Paul Hill SEO
    I agree with everything you are saying and have made decent money myself from targeting low competition products on Amazon...

    One thing I would say is that people are too quick to dismiss their own chances of ranking just because it is Amazon. Yes they are huge but so what...get your game face on and give it a try!

    Create an Adwords campaign to put yourself ahead of Amazon to see if the juice is going to be worth thee squeeze and then hustle.

    I outrank Amazon for lots of their own listings simply though better On-page SEO and unique content so never get put off by their presence in the SERPs...it's just another challenge!

    Great post though...a lot of people will benefit from this (your post, not so much mine
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  • Profile picture of the author wolfmmiii
    Thanks guys...

    As you can see, the original post was made almost a year ago, yet, the concepts remain valid.
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  • Profile picture of the author flmaec
    I am failing because forum moderate banned me from spamming affiliate links.
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