1 Subscriber = $1 / Month ?
I've always wondered... what's the analogy behind this claim? Are there any numbers to back this up? It seems incredibly unrealistic to me.
If I have a list of 1,000 subs and I send offers 3x/week, which equals to 12x/month and each "offer-email" gets 30% open rate and 30% click rate (let's say this is average, could vary of course), that's rougly 1,200 people / month who get to the sales pitch, am I right?
(Edit: 1,200 people can't see your offer if you only have 1,000 people on the list, but let's say those are "opens")
With 1,200 opens, let's say you're just starting out and you haven't built an enormous trust yet, so you have a conversion rate of ~ 3%, that's = 36 sales.
Let's say an average offer is worth $20 in affiliate comissions, which comes out as 36x20 = $720/month.
And this is a very OPTIMISTIC situation if you look at it...
That's almost 1/3 less than one would expect. What would justify for the remaining 1/3? I'm sure the list age and relationship credibility certainly plays a big role, maybe something else as well?
Feel free to chip in
Zannix
dmister