A Letter From A Non-Customer

32 replies
Do you ever get customers who complain about having to PAY for your product? I just received such a complaint this morning.

Wow, I don't know what to say, here, check it out:

I don't mean to be rude but I have to tell you that I always find it a bit fishy that someone who claims to have suffered SO much for SO long and longs to help other people who are suffering, would charge so much for their book. I think it's kind of cruel to put up a whole website with page after page of talking about these terrible symptoms and how you can help and then you get to the bottom and realize you have to pay for this so-called advice. What if you don't have money to buy the book? It's expensive to buy the creams and products at the drugstore and then to buy a book you're not even positive will work? ***Pred's lil note: "hey, why don't you ask the drugstore clerk to stop charging you for the creams and products at the drugstore?""***

You might want to re-think how you are really helping people who are suffering from this problem. I think if you really wanted to help you would be offering this advice for free so it could impact more people, otherwise you're showing what your priorities really are. Money.

I'm not trying to be mean but it feels cruel to me and is really, really frustrating to know that I can't find out how to cure my symptoms naturally and change my life because I have to have money to do it and I don't have it.

Sincerely,
[Name Hidden]
Not exactly a Dagny Taggart, eh? I'm gona totally ignore it and not reply.

I get quite a few of these letters from this particular niche. I only properly researched my customer demographics after I developed my product and website (real stupid, I know), and realized that they are mostly from a low-income background.

It's a desperate niche and I do feel sorry for him/her. But the way I see it I gave up a chunk of my life to put that product together, and I have every right to charge $23 for it!

FYI, if anyone wants to accuse me of being a charlatan, I have a LOT of excellent information on my website for free that people can use to great effect. Plus my product totally rocks and is by far the best (and cheapest) on Clickbank.
#letter #noncustomer
  • Profile picture of the author rontheitguy
    Wow! I'll try really hard not to go overboard Political, but it reminds me of all the people these days who just can't stop complaining about how awful capitalism is and that everything should be given to us free. Yet, if you asked any one of these people (including your letter writer) to go to work at their job for free, I'm betting they'd throw a fit about it!

    Bottom line, I give where I can, but we all still have to make a living!
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  • Profile picture of the author Cee
    If your product really helps people and can change their life then charging $23 is not too much. You have every right to earn money as long as you're not trying to rip off desperate people with something that you know doesn't work. I think these complainers need to be reminded that they can get rid of all the expensive creams and medications once whatever this product cures starts to work. So $23 is a good investment either way.
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  • Profile picture of the author Willie Crawford
    It shows that you have found a niche where people suffer
    from a real, painful problem, and that your copy is very
    effective.

    It's nice to want to help people, but if you are in business
    and also want to make money then you can't give away the
    store.

    I'd acknowledge that not everyone that needs my product
    can afford it, and also acknowledge that not everyone who
    wants/needs my product is my target customer.

    Most of us like being nice, but you should not allow anyone
    to make you feel guilty for charging for your work.

    Just my opinion.

    Willie
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  • Profile picture of the author Snow_Predator
    Ron:

    but it reminds me of all the people these days who just can't stop complaining about how awful capitalism is and that everything should be given to us free. Yet, if you asked any one of these people (including your letter writer) to go to work at their job for free, I'm betting they'd throw a fit about it!
    Lol, nice one Ron, I'd give you two thanks for that one if I could. I'd love to reply and put that point across. It's quite tempting to send a reply to explain my position, but for me to get involved with a discussion, debate or any sort of exchange with this person would be completely pointless.

    I know there's a quote there somewhere about not getting involved in arguments with people who complain about you, since you would have to bring yourself down to their level. I just don't remember the exact words or who it was by. My thank-you button awaits anyone who can dig it up for me :p

    Alyona:

    I've actually had quite a few such direct requests for a freebie. But complying would be oh so unfair on other poor customers who went through the trouble of saving up.

    Cee:

    Yeh, $23 is nothing compared to the amount they would save on creams and other often expensive treatments.

    Willie

    Don't worry, I don't feel guilty . I'm a border line charity case myself after Google Penguin, I'm working like a dog right now lol.
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    • Profile picture of the author JEasy
      You must have made a great sales letter to have people actually writing to you complaining that you're charging too much.

      Maybe you should respond and ask how much they can afford to pay right now. Obviously they won't get it for free, but they can pay something. Even if it's five dollars. You'll then have them on a buyers list.

      .02
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      • Profile picture of the author cashp0wer
        That is just too funny. How can they expect you to offer everything for free? Do they have a job where they make money? More than likely. I don't understand how they can just expect for you to go through all of the work on your website and then offer everything for free!
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  • Profile picture of the author Herbowo
    Maybe he/she just love you
    He bother to write a honest, what he tough, especially he/she not our customers
    not all people do that
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Snow_Predator View Post

    Not exactly a Dagny Taggart, eh?
    Indeed not ... more a James Taggart, clearly.

    Originally Posted by Snow_Predator View Post

    I'm gona totally ignore it and not reply.
    Well, you're more sensible than I am: I'd waste at least 10 minutes of my life (probably more) composing a "suitable reply" to it, I admit. :p
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    • Profile picture of the author Snow_Predator
      cashp0wer

      Isn't it totally mind-boggling? I don't know whether to laugh or to gasp in disbelief. Yet I have received a good number of such emails in the past, people having a go at me for charging for valuable information.

      Do these people argue with the sales clerk when shopping for their groceries? That would just be hilarious, wouldn't it? Standing there with a whole trolly full of groceries and screaming "I'm buying food for my family, we need this to survive, you should give it to me for free!"

      ClickMonkey:

      I have no idea what you're talking about. Are you trying to get your post count up? Don't try too hard. Having too many posts and too little thanks (like me) just plain looks bad.

      Alexa:

      Well, you're more sensible than I am: I'd waste at least 10 minutes of my life (probably more) composing a "suitable reply" to it, I admit.
      You know, my absolute favourite part in all of Ayn Rand's work is when Ellsworth Toohey met Howard Roark (if you haven't read her book 'Fountainhead', read it - it's way better than Atlas Shrugged) for just a brief moment in the whole book.

      Toohey couldn't resist, and he just had to ask Roark. (I'm paraphrasing)... "So Mr Roark, what do you think of me?"

      Roark replies: "But I don't think of you"

      And he basically goes on to ignore Toohey.

      You are more than that Alexa, these people don't deserve a single thought from you, let alone 10 minutes of your time. eh not just you personally, I refer to us hard working folk
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      • Profile picture of the author JEasy
        You said yourself that you're working a "desperation" niche. Please keep in mind that the people looking at your offer are...well...you know...desperate. It may not hurt to try your best to help if they want your info. Again, I'm not saying give away your hard work for free.

        After all, the person did state that they're not trying to be mean to you.
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        • Originally Posted by JEasy View Post

          You said yourself that you're working a "desperation" niche. Please keep in mind that the people looking at your offer are...well...you know...desperate. It may not hurt to try your best to help if they want your info. Again, I'm not saying give away your hard work for free.

          After all, the person did state that they're not trying to be mean to you.
          I agree.

          What's the awful sin this woman committed, believing what you say?

          I don't know that I could ignore email from desperate people every day. I think there's a big difference between going through life expecting to get everything handed to you for free and a person at the end of their rope who has no money.

          I also think that perhaps you're feeling a little guilty because she's right about you being in it only for the money.

          fLufF
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        • Profile picture of the author cjreynolds
          Originally Posted by JEasy View Post

          After all, the person did state that they're not trying to be mean to you.
          Yeah... Every time my Ex prefaced a sentence with "I'm not trying to be mean", I knew that an incredibly rude, insulting diatribe was comin my way
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          • Profile picture of the author cjreynolds
            I'm new to IM, but been around the block a few times in the business world...

            If your product sells best at $23, obviously you've found a price that the most of your customers can afford - if they couldn't afford $23, you would have sold more at $15, or whatever. Therefore you are providing your product to the most people who need it - the only way more people would get it is if you offered it for free, and paid for the domain, web hosting, traffic, etc. out of your pocket. Altruistic, but most of us are here to do business.

            Would I give away my product to every one who sent such an email? Probably not - I'd stop making money quick. But I'd probably end up giving a good amount of product away, especially in desperate situations - it would depend on my impression of the customer and his/her needs. Subjective, I know - i would probably make the wrong choices sometimes, but like someone else here said, "You can't give away the whole store".
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  • Profile picture of the author DannyFikes
    Good call on ignoring it Pred.

    Truth is, the majority of people will never buy your product. If price testing shows you that's the best price, well I think that has the final word over some customer who wouldn't pay a nickle for a shiny quarter.

    Live and let live.
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  • Profile picture of the author mosthost
    This is a still a potential client and deserves the respect of a reply IMHO.
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  • Profile picture of the author Paul Gram
    I get emails from time to time from people who complain that I am selling something instead of giving it away for free. I *know* that they don't work for free so why should I or anyone else?

    I gladly pay for value and if they don't have that kind of mindset, they'll never succeed anyway.

    Also, I learned a long time ago that something valuable that is given away is not nearly as beneficial or powerful to the person receiving it as if they'd paid for it.
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    • Profile picture of the author JEasy
      Originally Posted by Paul Gram View Post

      I get emails from time to time from people who complain that I am selling something instead of giving it away for free. I *know* that they don't work for free so why should I or anyone else?

      I gladly pay for value and if they don't have that kind of mindset, they'll never succeed anyway.

      Also, I learned a long time ago that something valuable that is given away is not nearly as beneficial or powerful to the person receiving it as if they'd paid for it.
      I hear you, but if you're targeting a desperation niche you need to be more than "the guy selling the information". Those emails are going to come, and it's because they want to believe what's being said and what to try it.

      Seriously, they may just not have the money but are still desperate and want what's being presented. It comes with the territory. That's the chance to be a hero and try to work something out.

      If you're going to target desperation type stuff, then you've got to keep the human factor in mind. They'll be plenty of people that just buy because they can, but if someone writes to you saying they can't buy but wants the info then why not accommodate them in some way?
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  • Profile picture of the author GarrieWilson
    It sounds like, from the letter, you claimed to have suffered this but found the miracle, all natural cure.

    Most people who do suffer, actually want to give it away because they know the paid.

    Do you know the pain?
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  • Profile picture of the author rontheitguy
    I understand both sides of this debate, and it does seem to be a bit more sensitive an issue. However, he says he's selling this for $23. That's really not a lot of money and if it has the potential to change ones life because of the information found in it, isn't it worth figuring out how to come up with $23? My only other question would be if there's a 30 day guarantee (or some kind of refund policy) as well which would make it even easier.

    The real challenge I see is that there are a lot of people today that are users. They use the system every which way they can and get out of taking responsibility for things as much as possible. Maybe the person who wrote this letter is being sincere, maybe not. It's a tough spot to be in though because we just can't always know who's being honest and who's not.

    What I don't agree with though is when people go and complain about a business because it makes money. If you remove the incentive (the money) the creativity and idea goes with it to a great extent. Not to say that we should only do things because of money and should never give...we should, especially when we've been blessed, find ways to give back, but those choices should be ours to make, not our customers or society in general.

    Regardless, it does sound like a challenging spot to be in.
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    • Profile picture of the author PR Wizard
      This is a tough one. Of course you want to make money from your niche and the product you have created. You aren't in the business of giving away stuff for free but you did say that you have discovered your niche is mostly desperate and low-income. If the product you created does have the power to change lives/end pain perhaps you might consider lowering your price. You may even find that you sell more at a lower price point. Might be something worth testing for awhile.

      As I said before, this is a tough one. You need to get paid for your work but it seems you are in the position to actually help some people. Would it hurt your bottom line too much to give out a freebie here and there to a few people or cut your price just for people who write to you out of desperation?
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  • Profile picture of the author Randall Magwood
    Well... just delete the email and keep selling. Somebody else will buy.
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    • Profile picture of the author BackLinkiT
      This is precisely why I steer clear of the health niches.

      I put up a site in the tinnitus niche once selling some clickbank product that was supposed to cure it.

      I never felt comfortable with it and so I deleted it. I like to sleep at night.

      The idea of targeting the 'desperate' makes my skin crawl.
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    • Profile picture of the author Kal Sallam
      Originally Posted by Randall Magwood View Post

      Well... just delete the email and keep selling. Somebody else will buy.
      No!
      You can just give him the product for free since he won't pay for it anyway, yeah?
      Then watch your sales triple, and sleep well at nite.
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      • Profile picture of the author Black Hat Cat
        Banned
        Originally Posted by Kal Sallam View Post

        No!
        You can just give him the product for free since he won't pay for it anyway, yeah?
        Then watch your sales triple, and sleep well at nite.
        Or he could rub a magic lamp, and then ask the genie to cure everyone who has whatever the ailment is.

        I also think that perhaps you're feeling a little guilty because she's right about you being in it only for the money.

        fLufF
        What if he is? If the product does what he says it does, who cares why he's in it?

        I sympathize with anyone struggling with health OR money issues. I don't sympathize with the argument that someone owes them something because of it. If this woman doesn't have or can't save up the money for the book(which I find hard to believe), then maybe she should invest HER time doing the research to find out what works. Then she can give it all away if she wants.

        Even better.....tell her to get into article syndication. Then she can make $500 million a year, and can afford all the medical treatment she wants, lol.
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        • Originally Posted by Black Hat Cat View Post

          I don't sympathize with the argument that someone owes them something because of it.
          She didn't say the OP owed her anything.

          She said she found it fishy that someone who claims to have suffered SO much for SO long and longs to help other people who are suffering, would charge so much for their book.

          Picture this: You're at a flea market. There's a guy selling used widgets of a type you've been looking for. If you're like me, you don't automatically believe everything a flea market seller tells you, but there's a certain small amount you're willing to risk. Let's call it $5. You'll pay $5 for this untested widget but you're hesitant to pay $23 for it.

          Everyone (everyone!) makes purchase decisions based on risk, even if you don't realize it.

          She said something else, too, that everyone seems to have missed:

          It's expensive to buy the creams and products at the drugstore and then to buy a book you're not even positive will work?

          She's got a point.

          If she's buying OTC remedies that are, say, recommended by her doctor, that's an authority figure she can rely on.

          On the other hand, what authority figure is endorsing this book?

          I think the OP should write her back a very nice letter thanking her for being so frank with him.

          fLufF
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          • Profile picture of the author dmister
            Very tough deciding what to make of this.

            It may be someone who is desperate and in agony with virtually no money. OR it could be a freeloader!

            To be honest this is why I would not want to get involved in the health niche as I would not be very comfortable:

            -making money of desperate people
            -withholding information
            -promising the end of their pain and no meeting those promises.

            If it was me I would be tempted to give it to them free/give a discount but I am not sure if you should!

            You could give a short reply thanking them for the email, stress your money back guarantee and recommend your purchase if you think it meets the promises in the sales letter. If your info is that good he should be grateful in the end and you will get paid.

            Alternatively, you could give them a small discount e.g. $5 or even a small amount of free info.

            Or you could just ignore it - this may be the best option!

            Anyway, I don`t envy your decision!
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  • Profile picture of the author larry1113
    what a tool. I'm going to assume you have a money back guarantee too? If so then this guy or gal is an idiot.

    Extremely dislike whiners like that. I could feel myself getting annoyed for you Snow_Predator.

    So they don't have $23 dollars for a book but they spend time writing you a long a** email.

    -______-
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  • Profile picture of the author contentwriting360
    Banned
    Snow_Predator,

    As always, there will be people like that who will write something that will make themselves too pitiful. It's either you ignore their message or reply with an honest and transparent answer.

    If I were you, I would still reply to that person. At least, visitors would come to know that I pay attention to all messages and not only to selected ones.


    - John
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  • Profile picture of the author kindsvater
    What if this person, instead of accusing you of being fishy, cruel, and only out for money, said ...

    - They are very interested in what looks like a great product, but they are poor and in a country where $23 is a weeks worth of wages; a country where even major US drug manufacturers heavily discount their product to the government which then distributes drugs for free.

    or

    - They are disabled, on limited government assistance, and due to an obviously very tight budget wonder if you could give them a discount.

    .
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    • Profile picture of the author cjreynolds
      Originally Posted by kindsvater View Post

      What if this person, instead of accusing you of being fishy, cruel, and only out for money, said ...

      - They are very interested in what looks like a great product, but they are poor and in a country where $23 is a weeks worth of wages; a country where even major US drug manufacturers heavily discount their product to the government which then distributes drugs for free.

      or

      - They are disabled, on limited government assistance, and due to an obviously very tight budget wonder if you could give them a discount.

      .
      That right there! ^^^

      There are lots of desperate people out there, and I truly want to help as many as I can, even at my own expense sometimes. But if I'm making a decision about which ones really need my help, and which are just trying to milk a free copy, who am I going to trust - the one who comes right off the bat calling me a scammer and thief, or the one who is contrite, as I myself would be when asking for help? I would never expect or desire groveling, but I sure wouldn't expect the kind if diatribe this person wrote...
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  • Profile picture of the author rontheitguy
    I wonder how often Walmart get letters from people who are unhappy about the unreasonably high price of an item they feel could help them?

    It is a tough situation and if it were me, I'd probably take things on a case by case basis. In this case, instead of starting out with the friendly approach and asking for a possible discount, the letter writer was actually a bit rude about it, so I'd be hesitant myself to want to help.

    SP has a right to price and sell his product as he see's fit. If people don't like it, they don't need to buy it, but writing letters like the one in question doesn't seem to be very productive for anyone.
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