_________ Changed...Time To Bury Your Head In The Sand

by BIG Mike Banned
30 replies
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#bury #changedtime #head #sand
  • Profile picture of the author R Hagel
    Thank you. You said something similar along the lines of what I was just thinking about this morning.

    The key here, as you said, is to be proactive and prepare in advance. If you do that, then you'll be ready for whatever comes.

    Instead, some people seem to spend a lot of time wringing their hands and worrying, "what if, what if, what if?" Some folks even start freaking out over rumors ("the sky is falling").

    Be prepared, and you'll be able to weather anything... including if/when the rumors become true. But just plain worrying (without proactive action) is often a waste of time.

    Becky
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  • Profile picture of the author ClickMonkey
    Originally Posted by BIG Mike View Post

    For example, are you making regular backups of your site and data? Do you know how to re-point your site from one DNS to another? Are you prepared to upload and restore each site, configure the hosting and restore the data?
    Awesome post. I'm drawing special attention to what you said above (although everything you said is really hardcore and thought provoking on a lot of levels).

    Regular backups of data on one's hard drive, as well as website data, is crucial... it could literally prevent a catastrophe. Imagine someone having their entire livelihood (or at least a substantial portion of their income) flushed down the toilet as a result of a hard drive failure, or a problem with the hosting company they've got their data with.

    Backups aren't really fun or cool until... you need them.
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    • Adapt or die.

      There, I saved a lot of words for you.

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    • Profile picture of the author MissTerraK
      Excellent post Mike!

      I often say that change is always happening all around us all of the time. Although we as humans don't like change, we must be prepared for it not only thinking ahead as your post so beautifully teaches, but also having our feelers out taking the pulse of the natural ebb and flow of things in order to be prepared.

      The truth of the matter is that if we aren't moving, but just standing still, we are actually falling behind, due to the ever rolling current of business and life.

      Terra
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    • Profile picture of the author Mark Bradley
      That's very sage advice Mike.Contingency strategies,thinking ahead,covering all bases,
      preparing for the 'black swan'.

      That's why you've got a solid business and the people that hose their pants every time Google shifts gear or Paypal slaps them have a business built on sand.
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  • Profile picture of the author larry1113
    Great post. Well said and so true.

    P.S. The truth is, the only "thing" that is forever is human nature and sales. If you want to build a "forever" business then focus on mastering direct response marketing, sales and copywriting.
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  • Profile picture of the author Noel Cunningham
    Thank you Big Mike, we need to take a look at the bigger picture..it's a lot easier to blame the third party than to assess your own actions and ask why did you become so reliant on this payment processor, traffic source, income stream etc.

    Things are always changing and so must our businesses if they are to survive. Always look ahead and plan as much as you can and be proactive when responding to challenges that hit your business...especially those which come out of the blue..
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  • Profile picture of the author mlord10
    Contingency plans are definitely a necessity...and it's something we need to be reminded of from time to time. iI have a few loose ends I need to tie up myself, and this post gave me the kick in the butt I needed to get in gear...

    Thanks Big Mike!
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  • Profile picture of the author Chri5123
    Awesome thread Mike!

    Totally agree - think you have hit the nail on the head - MOST people ARE reactive and not pro-active.

    We normally don't take action until we absolutely need too.

    Take the example of giving up smoking - hard to do unless the doctor said if you carry on you will have a heart attack for sure in 3 days - then not so difficult.

    Our businesses are like this as well.

    If you are able to be pro active and not have to panic when something DOES happen you have it made.

    I am not saying I am perfect I still react sometimes and get caught up in the Grand Rapids of live but if you try and be pro-active you get more done.

    Chris
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  • Profile picture of the author Mark Hess
    Great thread Mike... I've seen stuff like this hold people back from doing ANYTHING online...

    For instance...

    'I'm afraid my server will crash'... (they never launch their site)
    'Paypal will ban me if I start making too much money'... (they having nothing for sale)

    etc...

    It's important not to use horror stories you read online hold you back...

    Typically, that was one person's experience and you may not know the 'whole' story.
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  • I agree with most of what you said Mike.

    But the thought of having an account full of cash arbitrarily frozen by a monopolistic money changer is really frightening to me. Those thing always happen at the WORST possible times. It just boggles my mind that they can keep someone's legitimacy earned money with no recourse, appeal or regulation is chilling.

    Other than multiple accounts what are the 'back up' options for that?

    You can't just say ' have a back up" without offering some advice.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by Blame It On The Caffeine View Post

      Other than multiple accounts what are the 'back up' options for that?

      You can't just say ' have a back up" without offering some advice.
      Move the money out of that account (we'll assume we're talking PayPal here) as fast and often as possible.
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      • Profile picture of the author SandyDuPlessis
        Two things:

        @BigMike

        Thanks for an awesome post. I have been worried about those same issues for a while now (especially since my 2gig back-up drive did a disappearing act during a cross continent move). I have already "lost" one site during the days when it did not occur to me, and I was too stupid to realize that sites get hacked and can completely disappear - it left me utterly depressed for months.

        Your words have just given me a good kick up the backside, which I definitely needed.

        @Steven Wagenheim

        Yes, it's too late for me. But it's not too late for you.
        It is NEVER too late! not for you, for me or anyone else. I am a firm believer in the fact that if you stop striving, stop learning, stop embracing change, life will pass you by and you can just as well go and dig your own grave.

        Every moment of life is a wonderful and exciting challenge - Do not continue with complacency. I have read many of your posts and they have been excellent, as well as helpful to many, including myself.

        It is time for you to find a new challenge or to dust off and resurrect an old dream.

        As a women approaching old age (I plan to keep on approaching and never actually reach it) I have had to start from the beginning again - sure it is downright uncomfortable at times - but to hell with it, I will not give up until I am dead and buried and nor should you.
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        • Profile picture of the author Cybria
          Originally Posted by Joe Robinson View Post

          Move the money out of that account (we'll assume we're talking PayPal here) as fast and often as possible.
          Wouldn't that be considered suspicious behavior by PayPal? That could harm rather than help.
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by SandyDuPlessis View Post

          Two things:

          @BigMike

          Thanks for an awesome post. I have been worried about those same issues for a while now (especially since my 2gig back-up drive did a disappearing act during a cross continent move). I have already "lost" one site during the days when it did not occur to me, and I was too stupid to realize that sites get hacked and can completely disappear - it left me utterly depressed for months.

          Your words have just given me a good kick up the backside, which I definitely needed.

          @Steven Wagenheim

          It is NEVER too late! not for you, for me or anyone else. I am a firm believer in the fact that if you stop striving, stop learning, stop embracing change, life will pass you by and you can just as well go and dig your own grave.

          Every moment of life is a wonderful and exciting challenge - Do not continue with complacency. I have read many of your posts and they have been excellent, as well as helpful to many, including myself.

          It is time for you to find a new challenge or to dust off and resurrect an old dream.

          As a women approaching old age (I plan to keep on approaching and never actually reach it) I have had to start from the beginning again - sure it is downright uncomfortable at times - but to hell with it, I will not give up until I am dead and buried and nor should you.
          Actually it is because I don't need to work anymore. There is no reason for
          me to, at age 54, to start all over and try to achieve something that, in the
          grand scheme of things, isn't going to make that big a difference in my life.

          What I want to do NOW is enjoy the time I have left, not slaving over a
          business. I earned that and I'm entitled to it.

          If I still had the "need" then yes, it would certainly not be too late. People
          have started careers much later than 54. I just don't need to do it.

          That's why it's too late for me unless I just want to have a "hobby" that I
          end up being a "slave" to.

          I'm done with that. Now it's "me" time.

          Like I said...I earned it.
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  • Protip: Data that you don't have at least two copies of - is data you don't care about.

    eta: the Kingston USB 'thumb or 'flash' drives are less than $10 at Best Buy


    Dropbox.com has free online storage. So does AVG - the anti-virus people.

    Truecrypt.org has fantastic, FREE encryption software to secure your data. Easy to use - and did I mention it's FREE?
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    • Profile picture of the author Steven Wagenheim
      As odd as this may sound to a lot of people, I welcome change. I even welcome
      adversity.

      Why?

      When things don't change; when they go on from day to day as if one day
      wasn't any different from the day before it, we tend to grow complacent. We
      figure that things are always going to be this way. We stop innovating. We
      stop trying new things, falling back on the tried and true and nothing else.

      This is one of the reasons why my own business never reached the heights
      that it could have reached. Things were fine, have always been fine, so there
      was no need to kill myself to make them better. So they never got better, not
      really.

      Had I been through more adversity, outside of the early days, I might have
      been more "hungry" for the lack of a better word. I might have ventured into
      other avenues that were maybe more risky but could have yielded a bigger
      return.

      Instead, I just went through my days doing the same old same old because:
      • PayPal never limited my account
      • My articles kept getting traffic
      • My "safe" products kept selling
      • My list kept growing steadily
      • The money kept coming in

      If you look up the word complacent in the dictionary, you'll see a photo of
      me next to the definition.

      But I was lucky. I was never faced with adversity. I didn't have to scramble
      to "make" things work.

      I really didn't have to do much of anything once I got my foundation set.

      But make no mistake about it. Had that foundation fallen apart, I would have
      been out of business almost over night.

      Today, as I prepare for retirement, I read Mike's post and I say to myself,
      "Damn...why couldn't I have just ONE disaster to give me a kick in the butt
      to do the things I should have done from the start?"

      I've made a lot of mistakes. I was fortunate enough not to have to pay for
      them, but mistakes they were just the same. I put all my eggs, essentially,
      in one basket (creating content). But imagine had I learned the art of PPC
      and got some kick ass campaigns going in non IM related niches.

      Imagine had I started multiple authority sites back in the day when it was
      easy to do in a variety of these non IM niches.

      Imagine had I run offline seminars teaching people how to run a business
      rather than just confine all my activities to the online world.

      Imagine had I partnered with smart and ambitious people right from the start
      instead of insisting on doing everything myself.

      Yeah...just imagine.

      It's too late for me. I'm just looking forward to going out and playing golf or
      whatever now. And as OK as things have been, they could have been a lot
      better and I could be looking forward to more than just "playing" golf.

      I might have been able to build my own golf course.

      Yes, it's too late for me. But it's not too late for you. I know money isn't
      everything and certainly you don't need millions to be happy. But it sure is
      nice to be able to do ANYTHING you want when you look back at a life and
      not just have to "settle" for 2nd best...even if 2nd best isn't so bad.

      Don't get me wrong. I'm not complaining. Like I said, I'm very lucky. I don't
      remember the last time I did something that bombed out on me.

      I also don't remember the last time I really took a risk and broadened my
      horizons.

      Like I said. I was lucky. But some people who are complacent aren't so lucky.
      One day they wake up and their PayPal account is gone, or their articles
      stop getting traffic, or their site gets deindexed or whatever.

      So please, don't do as I did. Don't get complacent, even if you ARE doing
      well right now. Because you never know when something could happen and
      bring your business crashing down around you.

      Like I said...I was lucky.

      Not everybody gets away with complacency.
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      • Profile picture of the author tpw
        Originally Posted by Steven Wagenheim View Post

        As odd as this may sound to a lot of people, I welcome change. I even welcome adversity.

        I also love change.

        When things change, my weaker competitors give up and quit, leaving more money on the table for me to go get.

        Where others find despair and disaster, I find opportunity.
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        • Profile picture of the author Sue Bruce
          Great heads up!

          Damage control isnt fun but most of us dont escape it.
          If youre a solo entrepreneur and focused on making making money, its easy to become disorganized.

          Its a lot easier to have files, folders, backups, grouped together and backed up so you dont waste days, weeks, or months playing catch up when disaster strikes.

          A VA, family member, or your first admin person can take care of the details if theyre the last thing on your list.

          These are changes that you can be control of. Of course, the changes that are not in our control are the most frustrating. It never fails to amaze me that marketers will run a business with one source of income or depend on one or two marketing methods or use a couple of sites that narrow down their marketing efforts.

          We cant prepare for every unexpected event but Mike you're so right, Risk Management is paramount.

          Thanks for the reminder.
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          • Thanks for the interesting pieces of advice, Mike. Many don't realize your business needs as much planning as your overall personal financial portfolio. Your overall personal financial portfolio should cover your business, because it's just a component of your overall personal financial portfolio. And, a plan needs to be in place for the sustainability of your overall personal financial portfolio, risk management, contingencies, growth and expansion. For instance:

            =>> Say you start out with income, be it from your first business or from a regular day job. This income should also provide you with assets (insurance and if a day job, retirement options among other benefits) and network and credit resources. You should then grow your income, because as your income grows, so do your savings and network and credit resources. So, in case of disaster where you lose your income, you can use your savings and network and credit resources to establish another income source. And, as your savings grow:

            =>> So should your assets, and as your assets grow, so would your network and credit resources. As your income, savings and assets grow, so would your network and credit resources. In case of a disaster where you lose your income and savings, you can use your assets and network and credit resources to establish your savings and income. Once you establish your savings and income, you can then acquire the assets you liquidated. And, as your assetss grow:

            =>> So should your investments, and as your investments grow, so should your network and credit resources. Growing investments don't just mean growing income, savings and assets, but in fact separate additional income, savings, assets, investments and network and credit resources (I'll elaborate later in this post). In case of a disaster where you lose your assets, savings and income, you can use your investments and network and credit resources to establish your income, savings and assets, and once you establish these things, you can acquire the investments you sold. By the time you have growing income, savings, assets and investments:

            =>> You have large network and credit resources. In a rare occasion where you substantially lose your investments, assets, savings and income, you can tap your network and credit resources to establish your income, savings, assets and investments, and once this happens, your network and credit resources will again grow. Now, what I meant that a business (in a set of businesses and other investments as a component of your investments under your overall financial portfolio) should be treated with its own income, savings, assets, investments and network and credit resources as separate from and additional to your income, savings, assets, investments and network and credit resources:

            • Your business should be sustainable. It should earn growing income (gross and net). With growing income comes growing savings and network and credit resources. With growing savings come growing assets, income and network and credit resources. With growing assets come growing investments, savings, income and network and credit resources. With growing investments come growing income, savings, assets and network and credit resources. This one business (out of say five businesses under your investments covered by your personal overall financial portfolio) has its own financial portfolio that you can use to establish its income, savings, assets, investments and network and credit resources in case of disaster. This means when all five of your businesses go bankrupt despite your risk management processes and contingency plans and its own income, savings, assets, investments and network and credit resources available to be used to establish these things for your businesses (which should be quite difficult to happen if you set up your businesses this way):

            =>> You still have your own income, savings, assets, other investments and network and credit resources under your own overall personal financial portfolio that you have yet to touch, and of course, this should be better and larger than the financial portfolios of your businesses, since your businesses are only under the investments section of your overall personal financial portfolio. At this point, your miles and miles and miles away from being homeless, dependent on welfare and begging on the streets for food. That's for sure, unless of course you suddenly get abducted by aliens, trapped in a time warp and when they return you here, 200 years have passed, and your overall personal investment portfolio's gone, though you won't most likely need it, since the human race could be grouping themselves in rebel clusters, hiding in underground cities and fighting for their lives and control of the planet against AIs and the Matrix...
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            • Profile picture of the author Cybria
              I appreciate this post (and the way you ended it. lol). There really is an hierarchy to how a business should grow. Thanks for illustrating it so well.

              Originally Posted by Marx Vergel Melencio View Post

              Thanks for the interesting pieces of advice, Mike. Many don't realize your business needs as much planning as your overall personal financial portfolio. Your overall personal financial portfolio should cover your business, because it's just a component of your overall personal financial portfolio. And, a plan needs to be in place for the sustainability of your overall personal financial portfolio, risk management, contingencies, growth and expansion. For instance:

              =>> Say you start out with income, be it from your first business or from a regular day job. This income should also provide you with assets (insurance and if a day job, retirement options among other benefits) and network and credit resources. You should then grow your income, because as your income grows, so do your savings and network and credit resources. So, in case of disaster where you lose your income, you can use your savings and network and credit resources to establish another income source. And, as your savings grow:

              =>> So should your assets, and as your assets grow, so would your network and credit resources. As your income, savings and assets grow, so would your network and credit resources. In case of a disaster where you lose your income and savings, you can use your assets and network and credit resources to establish your savings and income. Once you establish your savings and income, you can then acquire the assets you liquidated. And, as your assetss grow:

              =>> So should your investments, and as your investments grow, so should your network and credit resources. Growing investments don't just mean growing income, savings and assets, but in fact separate additional income, savings, assets, investments and network and credit resources (I'll elaborate later in this post). In case of a disaster where you lose your assets, savings and income, you can use your investments and network and credit resources to establish your income, savings and assets, and once you establish these things, you can acquire the investments you sold. By the time you have growing income, savings, assets and investments:

              =>> You have large network and credit resources. In a rare occasion where you substantially lose your investments, assets, savings and income, you can tap your network and credit resources to establish your income, savings, assets and investments, and once this happens, your network and credit resources will again grow. Now, what I meant that a business (in a set of businesses and other investments as a component of your investments under your overall financial portfolio) should be treated with its own income, savings, assets, investments and network and credit resources as separate from and additional to your income, savings, assets, investments and network and credit resources:

              • Your business should be sustainable. It should earn growing income (gross and net). With growing income comes growing savings and network and credit resources. With growing savings come growing assets, income and network and credit resources. With growing assets come growing investments, savings, income and network and credit resources. With growing investments come growing income, savings, assets and network and credit resources. This one business (out of say five businesses under your investments covered by your personal overall financial portfolio) has its own financial portfolio that you can use to establish its income, savings, assets, investments and network and credit resources in case of disaster. This means when all five of your businesses go bankrupt despite your risk management processes and contingency plans and its own income, savings, assets, investments and network and credit resources available to be used to establish these things for your businesses (which should be quite difficult to happen if you set up your businesses this way):

              =>> You still have your own income, savings, assets, other investments and network and credit resources under your own overall personal financial portfolio that you have yet to touch, and of course, this should be better and larger than the financial portfolios of your businesses, since your businesses are only under the investments section of your overall personal financial portfolio. At this point, your miles and miles and miles away from being homeless, dependent on welfare and begging on the streets for food. That's for sure, unless of course you suddenly get abducted by aliens, trapped in a time warp and when they return you here, 200 years have passed, and your overall personal investment portfolio's gone, though you won't most likely need it, since the human race could be grouping themselves in rebel clusters, hiding in underground cities and fighting for their lives and control of the planet against AIs and the Matrix...
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    • Originally Posted by Blame It On The Caffeine View Post

      eta: the Kingston USB 'thumb or 'flash' drives are less than $10 at Best Buy
      I have kazoo drives all over the house. Open any drawer.

      ...no idea what's *on* any of them.

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  • Profile picture of the author Woodward82
    Guess this goes with the 10 / 90 saying.

    10 percent of life are the things we cant control.

    90 percent of life is how we react to the 10 percent

    Very nice post, insightful !
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  • Profile picture of the author goindeep
    The fact is that these people never had a business.

    They had a cash stream.

    An income stream.

    Not a business.
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    • Profile picture of the author Sue Bruce
      Originally Posted by Andrei Rotariu View Post

      The fact is that these people never had a business.

      They had a cash stream.

      An income stream.

      Not a business.
      Agreed.

      Quake in Melbourne? Everything OK?
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      • Profile picture of the author RogueOne
        It's not only about having back-ups for your back-ups. A lot of success in any business depends on forward thinking.

        Can you read the writing on the wall and try to adapt your business for what you see coming?

        I am tired of hearing about people who's Adsense sites and the like got wiped out by recent Google changes. These are the same people who were hyping the virtues of article spinning and in-organic link building schemes, just a short time ago. Did they not feel the spam vise being tightened?

        I had a very lucrative youtube channel that got nuked without warning or explanation. After about a half hour of staring at my computer with my jaw on the keyboard, I went to work setting up another channel and uploading my back-up copies of all the videos and had essentially the same channel back up and running in 48 hours.

        I knew it could happen. It could happen again.
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  • Profile picture of the author SandyDuPlessis
    Something else to consider.

    Yes, it is essential to have plans in place to protect your business, but you also need to have plans in place to protect your future.

    I had it all. My husband and I were not filthy rich, but were sufficiently comfortable financially to be able to buy ourselves regular "treats". I personally owned 3 investment properties. We had no debt. Then my husbands business started having problems - people weren't buying anymore - the financial world was crashing around us.

    I tried to bolster his business using my own funds and properties. That was a foolish mistake - we lost everything!

    NEVER use one business to try and protect another.

    I am now in my 60's - I had to learn a new way of doing business from scratch - It has been a slow and painful process, with constant new and exciting challenges. But I remain aware that one way or another I need to protect my future for another 20 years or so.

    If you have not started working on contingency plans for both your current business as well as your future - Then you must start now.
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  • Profile picture of the author jacktackett
    Originally Posted by BIG Mike View Post

    ?..? I have a plan in place with five specific action steps that take no more than two hours to implement. Each step is an escalation of the previous step to respond to the severity of the problem.

    Yes - I have tested this...most recently in May of this year.
    Great post Big Mike. I want to emphasize your point above as well. It's one thing to have a plan, but does your plan work? It's one thing to have backups, but can you recover your files?

    Don't give yourselves a false sense of security, TEST your plans and your backups before you need them, not WHEN you need them.

    Best,
    --Jack
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  • Profile picture of the author williamk
    Banned
    I am tired of those sort of threads too. I dont know why people dont keep a backup plan. If there was one, then they wouldnt have to open such threads.
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