What converts best for you --> Add to Cart vs. Buy Now

by LMC
3 replies
Hey Guys,

Short conversation topic today. In your experience what is converting better for you Add to Cart versus Buy Now.

In a recent test I had a site with a product converting at 1.4%, the button said Add to Cart. I then made it Buy Now, and it converts at 2.1%, that extra bit equates to another 2 sales per day.

Anyways... what are your thoughts.
#&gt #> #add #buy #cart #converts
  • Profile picture of the author ClickMonkey
    Originally Posted by LMC View Post

    Anyways... what are your thoughts.
    Never tested that specific combination, but did test "Add To Cart" against "Click Here To Order Now" and remarkably... there wasn't much of a difference. Some weeks "Add To Cart" would win by a few clicks, other weeks "Click Here To Order Now" would win. But neither really ever won by a decisive margin. This was a while back, so lamentably no exact figures are handy.
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  • Profile picture of the author JawadAshraf
    I was also testing it many days ago for Instant Access / Buy Now / Add to Cart / Download Now and Instant Access was getting MOST clicks. As I read about it before in a post where they held a contest for Download Now & Instant Access buttons to check which one's gets the MOST clicks. So, it was proved when I tested it myself.

    Your results may vary, obviously.

    Jawad
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  • Profile picture of the author Silas Hart
    "Buy Now" does for eCommerce.
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