Diversity Equals Security - Moving Beyond SEO Traffic.

8 replies
Hi there,

You can put the torches and pitchforks away. I'm not telling you that seo is dead..Oh hell no! Its far from dead, Its still a VERY important part of my business and it still brings me traffic.

But people need to realize that they shouldn't make the mistake of relying on a single traffic source. One measly algorithm change and BOOM... mass hysteria plagues the forums. Everyone panics, Businesses come to a complete halt overnight!

If you actually care about your online business, You shouldn't depend entirely on such an unreliable and unpredictable source of traffic. Again, I'm not stating that you should ignore SEO completely. But, it should never be your ONLY source of traffic.

If google shuts down tomorrow(Which is highly unlikely), You need to have a backup plan "just in case". So if google gives your sites the boot, Your business/traffic must not suffer a major setback.

So how can you ensure that your traffic doesn't stop?

DIVERSIFY
(Read it again)

Read that word until you mentally train yourself to apply it to every aspect of your business! You need to have diverse and reliable sources of traffic funneled to your sites.

Lets look at some of these sources shall we?

* Paid Trafic

- PPC (Again, Learn to look beyond adwords)
- PPV - pay per view traffic
- Featured listings - No bidding, No PPC, Just a fixed monthly fee.
- Ezine advertising

* Free traffic

- Youtube & other video sharing sites
- Social media
- Guest posting
- Article syndication

I have only listed the methods that I personally use. If your search the forums, I'm sure many related threads would show up in the results.

The point of this whole post was to simply get a message across to people who actually care about their business:

Diversity = Security!!

Always have a plan B, You can never be too careful

Hope you found the post helpful.

Cheers,
Simplewriting
#diversity #equals #moving #security #seo #traffic
  • Profile picture of the author marimuda
    Glad to see that you are realizing it.
    Now i don't know what kind of business you are running, but one thing i realize you aren't mentioning.
    You need to test all options, Have you tried to get some channel partners?. Affiliate systems? Referral systems?

    Because those are the ways that really pay off.

    SEO should never be your main source of traffic. It is only good as an alternative, since it is 3rd party hosted and you got no control over it, It is way to insecure to build the foundation of the business upon. Way to many do that mistake.

    Good job trying to spread the word.
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    • Profile picture of the author simplewriting
      Originally Posted by marimuda View Post

      Glad to see that you are realizing it.
      Now i don't know what kind of business you are running
      I am a affiliate marketer/content writer. Been doing it for 6 months now. I mainly use cheap paid traffic to get users to my squeeze page and build my list.

      I also own 2 authority niche blogs (purely seo traffic) which collectively make me approximately $70 a week in amazon commissions.

      -simplewriting
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      You're only as good as your last sentence...

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  • Profile picture of the author Dex88
    Thanks for reminding us about the importance of diversity
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  • Profile picture of the author dvduval
    And don't forget to build an email list as that can be the best traffic of all.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author ClickMonkey
    Originally Posted by simplewriting View Post

    If you actually care about your online business, You shouldn't depend entirely on such an unreliable and unpredictable source of traffic. Again, I'm not stating that you should ignore SEO completely. But, it should never be your ONLY source of traffic.
    That's SO true and yet it's sooo insanely easy to get complacent. Imagine raking in $25k+ for a few months, doing ALMOST NOTHING, because of a site's position in a search engine... suddenly the mailing list is forgotten, recruiting affiliates is forgotten... then like you said, BOOM! It's like a scene from the book "Who Moved My Cheese" ... the mouse keeps looking to see if the site will regain it's position and start raking in the money again.

    It's kinda like making backups. If that's not systematized, forget it... it may not happen as often as it should! It's too easy to assume the computer will start up again tomorrow, like it did yesterday, until one day it doesn't... blood drains from head, mind wanders... yeah, diversity of traffic, making backups... crucial.

    What's the saying? Hope for the best, but... have a plan that also anticipates the "worst" -- not because we want to dwell on the "worst" -- but because we want to be pro-active and prepared to march forward and find a way to win regardless of whatever curve ball might be thrown in our direction by a search engine algorithm update.
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  • Profile picture of the author mlord10
    I'm definitely in favor of diversification...on the other hand, you also have to be careful that you don't spread yourself too thin.

    I think it is best for most marketers to focus on approx. 3 methods of traffic generation, and master those. That way, you get the diversification, but you don't have to worry about stretching yourself too thin.
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    • Profile picture of the author simplewriting
      Originally Posted by mlord10 View Post

      I'm definitely in favor of diversification...on the other hand, you also have to be careful that you don't spread yourself too thin.

      I think it is best for most marketers to focus on approx. 3 methods of traffic generation, and master those. That way, you get the diversification, but you don't have to worry about stretching yourself too thin.
      I focus mainly on PPC traffic. Once the campaigns are profitable enough, I then move on to article syndication/Guest posting. And in the end, I get all my articles converted to video and share them on various video sharing sites. SEO is something I do after I start getting consistent leads.

      I took me a while to get a hang of these methods. But it gets easier on repetition.
      Signature

      You're only as good as your last sentence...

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  • Profile picture of the author williamk
    Banned
    You are very correct. Diversity and Link Velocity is the safest route to take now. It is really helpful to see what people will do now.
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