You can put the torches and pitchforks away. I'm not telling you that seo is dead..Oh hell no! Its far from dead, Its still a VERY important part of my business and it still brings me traffic.
But people need to realize that they shouldn't make the mistake of relying on a single traffic source. One measly algorithm change and BOOM... mass hysteria plagues the forums. Everyone panics, Businesses come to a complete halt overnight!
If you actually care about your online business, You shouldn't depend entirely on such an unreliable and unpredictable source of traffic. Again, I'm not stating that you should ignore SEO completely. But, it should never be your ONLY source of traffic.
If google shuts down tomorrow(Which is highly unlikely), You need to have a backup plan "just in case". So if google gives your sites the boot, Your business/traffic must not suffer a major setback.
So how can you ensure that your traffic doesn't stop?
(Read it again)
Read that word until you mentally train yourself to apply it to every aspect of your business! You need to have diverse and reliable sources of traffic funneled to your sites.
Lets look at some of these sources shall we?
* Paid Trafic
- PPC (Again, Learn to look beyond adwords)
- PPV - pay per view traffic
- Featured listings - No bidding, No PPC, Just a fixed monthly fee.
- Ezine advertising
* Free traffic
- Youtube & other video sharing sites
- Social media
- Guest posting
- Article syndication
I have only listed the methods that I personally use. If your search the forums, I'm sure many related threads would show up in the results.
The point of this whole post was to simply get a message across to people who actually care about their business:
Diversity = Security!!
Always have a plan B, You can never be too careful
Hope you found the post helpful.