What Word Count Do You Use For Your Articles?

35 replies
Hi Warriors,

I just wanted to create a poll to see what word count most of you prefer for your articles. Understandably, some need to be long to more adequately explain a topic, but what about standard keyword based content?

I always use 300-350 words for my web pages as I think visitors shouldn't read an essay when learning about your products or services, and 500+ words for articles.

What do you prefer?

Thanks,
Antony.
#articles #count #word
  • Profile picture of the author sidcandid
    I use 500-700 words for my articles and about 350 words for webpages.
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    • Profile picture of the author peter_act
      I always use as close as I can get to 500 words.
      Using Dragon Naturally Speaking, that's about a minute's talk time!
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      • Profile picture of the author warrock
        I never really count but I do use Dragon NaturallySpeaking so its usually more than 1000+ words.

        Unless I'm ranting in which case even 300 words will suffice but if I'm sharing something then I do believe it will take at 800 to 1000 words to cover the subject in detail.
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  • Profile picture of the author pranta
    When I write article for my blogs I always think about my readers what they lover or how they interact with my writings. How much time they spends in my sites and some others things.

    Now after contemplating everything I write around 500 words articles as I found they don;t love reading lengthy articles.
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  • Profile picture of the author tpw
    800 to 1200 words.
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  • Profile picture of the author Levintry
    500 words or so unless the topic requires a higher number of words. Like Pranta said, it is important to think about the reader. My goal is to make sure the reader does not get bored, otherwise it reflects poorly on the site the article is posted on. Many writers use hooks at the start, I always focus on keeping the entire article interesting.
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  • Profile picture of the author skytravelz
    Banned
    [DELETED]
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    • Profile picture of the author JohnMcCabe
      Originally Posted by tpw View Post

      800 to 1200 words.
      Same here.

      Originally Posted by Levintry View Post

      500 words or so unless the topic requires a higher number of words. Like Pranta said, it is important to think about the reader. My goal is to make sure the reader does not get bored, otherwise it reflects poorly on the site the article is posted on. Many writers use hooks at the start, I always focus on keeping the entire article interesting.
      If the reader gets bored after only 500 words, it reflects poorly on the writer.

      At 300 words, there is no time to get bored, it's true. Disappointed, maybe, but not bored.
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      • Profile picture of the author MissTerraK
        I find that the bare minimum of words I write for an article is approximately 750 words, more often than not, though they are over the 1,000 mark.

        Terra
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  • Profile picture of the author Joseph Robinson
    Banned
    All three options seem better suited for blog posts, not articles. I find myself hitting 1,000+ most of (if not all) the time. And really, unless you are writing a blog post (which is designed to be short) and can't hit at least 800 words as mentioned above, do you really think you went far enough into the subject?
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  • Profile picture of the author Buboo
    I use 400-700 words
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    • Profile picture of the author Frank Donovan
      For content on my sites, I never bother counting the words. I don't see the relevance.
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  • 600 words minimum broken down into 3 easy-to-read parts.
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  • Profile picture of the author karoshio
    I generally stick with 500-600 for a standard article, usually closer to 600. Sometimes depending on what it is say if it's like a 10 ways to do something they usually drag upwards of 1,000 words which I don't think looks as bad when it's all space out, etc.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Frank Donovan View Post

      For content on my sites, I never bother counting the words. I don't see the relevance.
      For my own sites, 100% agree.

      When syndicating content, though, there seems to be a sweet spot at around 1,000 words +/- 200 words. It makes a nice entry to an ezine and is usually easy to fit into a content hole in a print publication.
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      • Profile picture of the author tpw
        Originally Posted by Frank Donovan View Post

        For content on my sites, I never bother counting the words. I don't see the relevance.

        Yep. Right on.

        When we are talking to OUR audience, word count does not matter at all. The important thing is that we give our audience the information it wants.


        Originally Posted by JohnMcCabe View Post

        For my own sites, 100% agree.

        When syndicating content, though, there seems to be a sweet spot at around 1,000 words +/- 200 words. It makes a nice entry to an ezine and is usually easy to fit into a content hole in a print publication.

        Yes, the sweet spot 800-1200 words is to optimize the article for placement in ezines and print newsletters.

        Few people realize that the real value in this type of marketing is the volume of targeted traffic one can generate from publication in a large mailing list.
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  • Profile picture of the author Stephen Saha
    Generally prefer 500 words and around.
    For blog posts it can be 800-1000 words depending on the subject of the article.
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  • Profile picture of the author Joseph Robinson
    Banned
    Wow, so many people in the 400-600 word range. Hell guys we can take one 2,000 word article and sell it as a guide to these people!

    Oh, crap. Just figured out what's wrong with the IM niche lol.
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    • Profile picture of the author Alexa Smith
      Banned
      About 900 - 1,200 words here, occasionally longer.

      In all 8 of my unrelated niches, I get far more traffic (and even backlinks) out of a 1,200-word article than I do out of two 600-word articles. Not so many people want to publish 600-word articles for their already-targeted traffic to read. I can get away with the occasional one that length after establishing credibility as an author in a niche, but quality/authority sites typically want longer ones.

      It's very, very noticeable, in every single thread in which article length is discussed in this forum (and that's a really large number of threads, now!) how all the article marketers I know to be earning a really good living from it - though typically they include some different people in each thread - are giving more or less the same answer every time, and it's a 4-figure number.

      300-350 words isn't really an "article": it's more likely to be "a chunk of keyword-rich text to which a backlink or two can be attached". That isn't article marketing. It used to have some SEO benefit, I understand, a few years ago, before all those Google updates, but even the kind of backlinks you can get with those "articles" have no real benefits, these days. And targeted traffic? I don't think so.
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      • Profile picture of the author Ted_B
        I don't try for any specific word count, usually it's whatever it takes to tell the tale. All my articles usually end up on the long side though, 1000+ words, and I've also seen a shift on what my customers are asking for. They all want 750-1000 words now, so I believe the trend is longer is better. I think Google likes this as well.
        Thanks
        Ted
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    • Profile picture of the author Frank Donovan
      Originally Posted by JohnMcCabe View Post

      For my own sites, 100% agree.
      When syndicating content, though, there seems to be a sweet spot at around 1,000 words +/- 200 words. It makes a nice entry to an ezine and is usually easy to fit into a content hole in a print publication.
      John, yes, I agree with you about that sweet spot (in fact, outside of the IM sphere, a sub 500-word piece is seldom even described as an article). I was responding to the OP's remark concerning his own web pages.

      I'm preaching to the choir with you, but assuming the OP has total control over his site, I would have thought the only considerations would be the quality and relevance of the content from his visitors' standpoint.

      Frank
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  • Profile picture of the author Dubaixpats
    Hi I usually use around 400 to 750.
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  • Profile picture of the author locke815
    Normally I will go for more than 350
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  • Profile picture of the author Randall Magwood
    500+ words for articles on my site. 400+ words for posts on my blog. 300+ for my product reviews.
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  • Profile picture of the author syda
    I have tried writing a 300+ post daily for my blogs. Thought it is good to have more pages of content. Maybe I should do 1,000 word posts once a week to get better results and more visitors?
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    • Profile picture of the author myob
      My articles are optimized for reading by humans, not search engines. Key words are largely disregarded in favor of reader experience. Thus, word count can be anywhere from 800 to as much as 1300 in some niches, because it's what publishers and readers expect. Anything less may convey a less than prefossional writer.
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  • Profile picture of the author MoneyMaker96
    On my blog post I prefer 500 words+. Anything else is probably lower then that.
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  • Profile picture of the author AHayes183
    Thanks for all of your responses.

    I was mostly looking at this from a business perspective, but it's great to hear everyone's opinions and experiences on the matter. I often create tens of web pages for my website at a time to target keyword variants. With this in mind, I use a set format and word count to save time. I do agree that word count shouldn't matter though as the message should always come through regardless.

    I don't agree that SEO is negatively affected with short 350 word web pages though; a lot of my pages have reached page one without any work at all (some with competitive keywords). Others have needed a boost but still rank. Whether larger pages/articles do have a better impact with competitive keywords is another matter?

    I'll have to experiment with much larger articles and see how they fair.
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  • Profile picture of the author SeanSupplee
    ok I admit I am kind of surprised im the only one that said 400 words so far lol

    The reason why I do 400 words is in this day and age people want information and they want it fast. Plus Article directories most of the good ones anyways make you post 400 words or more. So instead of all the fluff I give them the information and then provide them with a cheaper or faster way of doing what they are there trying to figure out. This provides a solid amount of leads and sales for me.

    Long sales copy just does not work anymore. People don't have time to sit around reading 700 words for a simple answer or a 30 minute fluff video for one bit of useful information.
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    • Profile picture of the author tpw
      Originally Posted by SeanSupplee View Post

      Long sales copy just does not work anymore. People don't have time to sit around reading 700 words for a simple answer or a 30 minute fluff video for one bit of useful information.

      Just because it does not seem to work for you, does not mean that it does not work.

      According to Frank Kern, he writes copy for three audiences in the same letter.

      The first set only reads his headlines.

      The second set only reads headlines and bullet points.

      And the third set will read everything on the page, and and supplemental pages that add more information to the topic at hand.

      Long copy does work, but if it is not working for you, then you are not using it correctly.



      P.S. People have as much time available as they feel they need to have available to get the information they need to make a decision. Compelling copy is such that people don't even realize how long they have been reading. They just keep soaking it up, totally unaware of how long they have spent actually reading.

      If I can crank out an 89-page ebook and most of my buyers read it in one sitting, then obviously the writing style and quality of information will always trump the number of words on the page.
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  • Profile picture of the author lsh4good
    I have to be sure my articles at least more than 500 words, and it should bring attentions of the readers, by write value information, otherwise it will be useless
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  • Profile picture of the author drmani
    Originally Posted by AHayes183 View Post

    I always use 300-350 words for my web pages as I think visitors shouldn't read an essay when learning about your products or services, and 500+ words for articles.

    What do you prefer?
    50 to 3,500 words - depending.

    It's a "horses for courses" thing. The metric I watch is reader ENGAGEMENT.

    All success
    Dr.Mani
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  • Profile picture of the author Ernie Mitchell
    I subscribe to 1,100 to 1,200 words for digital articles and 700 to 800 words for newspaper (print) articles.

    This creates a bit of a problem because newspaper print editors are reluctant to give up sufficient real estate to accommodate over 800 words where webmasters prefer 1,200 words. It would be a perfect world if they would each settle for somewhere in between.

    In syndication, be it digital or print, we can't forget that we write for the editors and publishers as well as our readership.
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  • I just wrote 600+ words on water. It's the first half of a two-part article.

    My last article was a recipe that ran right about 1200 words as well.

    Guess I'm a Long fellow.







    Edit to add: 300 words is a caption.
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  • Profile picture of the author ScooterDaMan
    Minimum 300 words; no maximum, provided you are writing something compelling.
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