This is one of my main products that I've been promoting as an affiliate for almost 2 years. It's in the software niche pertaining to electronics & networking.
However, almost like clockwork, I end up getting 4-5 refunds out of every 10 sales for this product. There has also been the odd chargeback.
Pros of the product:
- It's a consistent seller with most of the sales coming from Asia and Australia.
- The price point is low (below $10) and as of now, I make around $300 a month with this product alone, after refunds.
Cons of the product:
- Does not sell well in the US and European markets (most refunds are from here).
- With a 40% average refund rate, retaining sales becomes a frustrating task.
I know that some of the statistics may seem odd and I've been trying to figure out the problem areas. What seems to me here is that:
(a) The low price point is causing people to buy on an impulse and then ask for a refund within a couple days (not sure if it's a case of failed expectations or "bad buyers").
(b) The product itself is low quality, and even though I'm able to retain 50-60% of the sales and most of my traffic is from free sources, it seems like too much effort and stress for peanuts.
I wonder if anyone here can cast some light on this predicament. I have a 50% chance of success with this product but I hate seeing so many refunds.
Continue promoting or drop the product?
Thanks for your time.