This is about how to pique your readers' interest and get them open your email without hurting your credibility.
In fact, you can even use this method for your article titles.
Why is it effective?
Because the effectiveness is proven for many years. And someone has already done the research and testing on your behalf.
The only thing you need to do is to swipe it for your own use.
I have tried this method and it works very well and my open rate improves. It has become one of the email subjects with the highest open rate.
Ready for the secret?
Here it is:
Pick up a time-tested best seller and browse the table of contents. Choose one sub-topic that is close to what you are about to say in your email/article. Adapt the title to your own use.
Personally I love Dale Carnegie's books. Let's take his book "How to Stop Worrying and Start Living" for example.
(It's not necessary but if you want, you can go to Amazon to browse the TOC if you don't have a copy of this book)
Here are some titles I pick from the TOC of this book:
- Eight Words That Can Transform Your Life
- Do This - And Criticism Can't Hurt You
- How To Eliminate 50% Of Your Business Worries
- How to Cure Depression in Fourteen Days
If you haven't noticed already, at least the title worked on you because you opened this post. Otherwise, you won't be reading this.
And I modified the second title (from the examples above) for the title of this post.
Why go the hard way when there are available winning titles readily for you to use?
Hope this helps you as much as it helps me.