90% Know What to Do...5% Do it

Because most people are meant to be employees.

I have coached IMers for over 10 years now. Here are the top 3 reasons I run into.

1. simple lack of discipline. I am a big believer that everyone needs an accountability partner. Along the same lines, people have been conditioned to be employees and get a consistent guaranteed result ( a check) for any given action. The idea of unlimited failure scares the hell out of people. "management of me" is still by far the hardest skill to manage for me and many others.

2. The grass is greener over their syndrome. - this is part shiny object syndrome. The key is that when you stand in any given pasture(cpa, affiliate marketing, amazon...), you can see all the little imperfections and challenges. ( I call them ant mounds). But when you gaze across the road, the grass looks full and green. The real key is that people selling the opportunities to get into the pasture across the street know that from where you are, you can only see the opportunity and not all the ant mounds. There are "ant mounds" in every opportunity.

3. Our subconscious mind is way smarter than most people realize. The truth is that most people just don't fully buy into the idea that they will become rich if they follow the methods many of the "gurus" push. They instinctively know its often times not legit so they just don't put the effort into it. They know that making 5 figures in 24 hours starting with nothing is just not the reality.

I have found my clients usually do better when my first session with them is fairly pessimistic and realistic. I show them it can be done, but it won't be easy. That usually gets them to "buy in" to the rest of what I have to say.

Most people THINK they know what to do, but are scared to actually waste 'time' doing it just in case it's wrong...

From now until eternity and back those numbers will never change, the only thing that does change is a light bulb goes on and you stop trying to help those who will not help themselves as you know it is near on pointless and as soon as you stop the game of holding hands in the playground of life that they will just slide right back down to where they started, snuggle up on the couch and wonder why the world has passed them by.

another thing that almost everyone knows but what a very small percentage does is creating a list and developing a healthy relationship with the subscribers....

may be you are right...
but whatever people do, they usually like promote their landing page to all over the internet.

Let me tell you kenster, I am one of those 90% of people who know what to do thanks to the warriors<3, but I know I have to be one of those 5% to take ACTION. I will admit I don't implement enough action like I am suppose to and I am not afraid to admit it either that I don't take action. You guys have seen my behavior.

They don't see the light at the end of the tunnel.

Confidence man, if know It's going to work you have
Every reason to keep chasing it, because your confident.
Just like when see the light at the end of the tunnel,
you know It's there!

Some of the others things that come into play:

-Internal Negative Influences.
-Lack of good planning & execution.
-Discipline issues.
-Less determination &motivation.

Kal.

I think for a lot of people what constitutes working in front of a computer in their minds and in reality are two different things.

I will disagree with your 90% assertion here. Most people make money by teaching others to make money and what they teach necessarily does not always (for the most part IMHO) work. So its like the blind leading the blind and anyone building a business on such courses/loopholes will not achieve much success.

Look at the number of WSOs shoved at us daily... that's daily and not even weekly or monthly... and most WF members who don't visit the WSO section will agree that they are crap/don't work, etc. In fact I find better value outside of the WSO section... especially in the copy writing section.

Personally, I achieved lots of success after I stopped purchasing every new course. I got Mark Ling's Affiloblueprint V2 and Bring The Fresh from Kelly and Mike and stuck with them for the better part of a year and that's when I got to making 5 figures from affiliate websites.

Making money is easy... just need to get the basics which is like 2% and then get to work which is the difficult part at 98%. That 98% involves everything from website design to content creation to SEO and unfortunately that's too much work for most people.

A good quote that has helped me is "you must be willing to do what 99% of the people will not do to have what 99% of the people will never have". So I put in the effort for 8-12 hours a day dictating lots of content, doing SEO and in 6 weeks my income was on autopilot.

Well there is a difference between needs and wants. In this type of business you have to really, really want it. And you have to want it really, really bad!

I actually have the same problem. Since the Penguin update I decided to move into another direction. But so far have not done anything new. I narrowed down what appears to be the best in my situation and with my possibilities. By now I know what I want to do but am not sure how to do it yet. It´s not that I do nothing all day. I keep going on with my websites, build links and new content, but so far I´m unable to cross the threshold to starting something new.

I could make a new website, like I made my other websites, with no problem. But in starting something new and different, something is holding me back. I think it´s the memes, the information in my brain. When I start something new, the information related to my new activities will have to replace the old information. Meaning the old memes will have to disappear, will have to die. To make place for the new. I cannot become somebody else that easy. They won´t let me. But I think, by knowing myself and the mechanisms that rule my behavior, I will eventually win.

I am new and just started 5 months ago, this is my first profitable month, and it has paid for my education, however, I do believe it was a great deal of luck and coincidence that allowed me to get that way, and I can understand why 90% of people fail to ever succeed.

First off, let me say, I'm a writer. Before I even discovered internet marketing, I wrote 5 Non-fiction books (unpublished), 16 Novels (unpublished), 200 short stories (unpublished-except for three of them), and more than 200 of what I guess you would call source books, but I just called Long Essays. So when I discovered Kindle Publishing that has been by breakthrough, but I didn't discover that until last month. Until then I had spent 3 Thousand dollars on programs, learning how to build a website, learning and failing to drive traffic to that website, learning about affiliate marketing, CPA marketing, product creation, and more.

I just kept feeling like I couldn't find something that really spoke to me. I made products, I put up sites, I got them registered with Clickbank, I made free giveaways, I split-tested pages and optins, but, I wasn't getting results because I wasn't ever sure of my own campaign--my friend, who has actually watched a lot of the programs I got, already filled up his bank account with CPA marketing (he took to it like a fish out of water). I couldn't do CPA marketing, I didn't like it--I tried and failed at it. For me it was finding the right thing that fit me. Right now, my profits on Kindle plus the sales I've gotten of my own product through the links to my free training in the books have led me to getting all my money back.

I think a lot of times what all these gurus do that is such a disservice is that they teach a system rather than an education. I'm not against systems, I have mine, and if it continues to be successful maybe one day I'll have my own WSO and someone will say, didn't you say that systems suck. All I'm saying is that people feel better and do better when they have ownership of their ideas and actions, something that just can't be accomplished with someone elses system. And maybe just as the top 5% all of their own unique systems, the problem isn't that they don't stick with what works, but, that they don't know what works for them and their personality.

For me, it all changed when I hired a mentor. A good mentor pushes you and even finds you work to do and helps you structure a business. They keep you motivated and they keep you from spending money on random wso's and the like.

You put this really well man. I've seen other posts addressing this same topic but they were all novels lol. Well put

That's why you stress "ACTION ACTION ACTION !!!" in Six Figure Alliance..

Fergal

It shields them from future potential failure and dissappointment. I truley feel its a self defense mechanism not because people don't have the potential, but because they don't have the balls to believe in themselves.

Once I figured out a method that started working for me, I spent about 30 minutes unsubscibing from every list I could find that I was on. Not to say these marketers didn't have valuable information to give, I'm just too easily distracted to get anything done otherwise.

Cause only certain people in life are meant to be wealthy. The rest of the people are just drones.

I believe for many people it is because they doubt themselves. They are afraid of failure and so they just keep going from one shiny object to another without every really taking Action on any one thing. I know I have done that before myself.

I think, if you did a survey for those who know what to do, but, they dont do it...

you will find that they don't know one single person in "real life"(offline) who they can point to, and, say, "my friend ____makes money totally online successfully".

There is no reference point.

This leads to skepticism and doubt. Kenster no offense, but, other than reading your well written posts on the forum I don't know you from a can of beans.

How do I know with certainly what you teach me is the way money is made online? This applies not just to you, but, even the big guns online. Very difficult to succeed without certainty.

"To stand on the shoulders of giants you have to see them when they were midgets".

P.S. Then there is also the technological stuff to learn. Information overload.

Beautiful!!!!!

One common problem is getting trapped in the thinking that there must be a magic key there...something successful marketers know that they need to know that will propel them to success.

But don't realize they already have the knowledge they need and the real magic key is to take action on the knowledge you already have.

The funny thing is when you get to know a lot of successful marketers you begin to realize that they don't have all the answers and they've just taken a lot of action over an extended period of time and adjusted what they were doing as they went to improve their results.

That's all you really need to do.

Kindest regards,
Andrew Cavanagh

Great answers guys, IMO, most people are not comfortable being uncomfortable so they never try something new and leave their comfort zone. This one factor has the most debilitating response on growth in all sections of life.

Here are the mantras I hear a lot:

"I've seen this before"

"Nothing NEW here" <--- REALLY? have you not worked out that if you see the same thing over and over it's probably the one thing that works?

"This is for newbies" Your making money but your still buying newbie stuff? Confused!

My point here is a lot of people make excuses to give up and not attempt to fully engage themselves in succeeding. It's always easy to give up the hardest part is to keep going!

Hey, I'm just saying.

Because some people have BSO (Bright Shiny Object) Syndrome and can't stay focused on one thing long enough to get anything significant done. In addition, procrastination and the inability to overcome it hinders a lot of people.

But above all, I believe it all hinges on the mindset. Some people have been so programmed to expect failure until they do everything in their power to sabotage themselves, subconsciously.

Iris

Like Gavin said... people want to make money but all the time buying newbie stuff.

You need to focus and than work on that project. Focus,focus,focus...

I think having a WRITTEN plan is the key to making significant progress toward your goal and being able to hit your target(s) along the way.

We need something or somebody to guides us ... keep us on track, motivated and moving forward. A written plan and/or a mentor or coach will do that, especially if being disciplined or being able to stay focused is an issue.

So, on that note ... I better get off the WF and start putting pen to paper to create my latest, greatest written plan of action that my latest, brightest shiny object has forced me to create ... again!

Toodles,

Iris

Hi,
You are absolutely right. But to get results it takes time and people don't want to wait that is why they jump from one thing to another.

But it is nice thing to notice.
Thanks Erwin.

It is very easy to get distracted by all the 'shiny objects' placed in front of us each day which is why setting goals that keep you focused is so important to do!

Chalk it up to basic human nature.

People want easy and quick.

It's no more complicated than that.

Alex

Info product sellers take note - threads like this are very good for your copy. Many of the explanations people are giving here for WHY people don't take action are not the actual reasons why - they are the justifications they have allowed themselves for exhibiting this behavior themselves.

For example, "shiny object" syndrome is one people like because it allows you to point the finger back at the seller for distracting the prospect with these shiny, shallow products and keeping them from real progress for personal gain!!!!

"Grass is greener" is another one, because people know they fall victim to it despite knowing they shouldn't. This is another easy button to push.

See, there is a large amount of disconnect between the way people think they behave, and the way they actually behave. People believe that they think, decide, then act. The fact is they act, then think in order to explain to themselves why they act the way they do. Master those justifications, and you can get anyone to do nearly anything.

Anyways, carry on. Just wanted to point out that sometimes this forum is very useful.

Funny, I just thought of this video I watched a while back where Frank Kern & John Reese have a sit down with Tony Robbins talking about this very thing. Pretty interesting video if you've got about 40 minutes to kill...Interview with Frank Kern and John Reese

But when it comes down to it, this is THE question that people have been asking for years...maybe since forever! Figure out why you don't take action and learn how to fix it and you'll be at the top of the class.

Awesome discussion here. Thanks folks.

The way I.M is sold unless the so called newbie is very lucky to connect to the right people / their products righaway is quick fix versus permanent solution.. A lot of (low cost) products are showing tactics and they are indeed powerful, but only when you bring in a road map / strategy and if it fits in fine with the tactic.

When some starts without the long term vision ( Class habit #2 out the 7 habits of highly effective people, "BEGIN WITH END IN MIND") they go for an endless loop, having gone through the same i can totally attest that it is easy as some one with limited long term vision to loose yourself in to this loop of more consumption when conmpared to production when you have powerful copy writers..cough..cough convincing them the power of the product (of course thats their JOB) ..

I think the turnaround comes only when the individual is under extreme pain (debt, general situation) that he forces himself to break through, or he joins a succesful coaching . mastermind then things get more doable, on other note if some one never worked and are always enterprenurial then the thinking is different and more likely to be a success than the others who come from 9-5 in the hopes of a dream life and not having time or focus or something so pressing that forces them to really try with more discipline.....

If at the start one approach I.M like a business rather than some quick money making gimmick things will be better.....

A lot of people are afraid of success, although they seldom admit it. Others, get overwhelmed by negative thoughts and let that voice in the back of their minds, convince them they can't do it. It's essential to ignore this voice and like the Nike slogan says 'Just Do It'!

You could apply the same figures to people who learn property investing, or financial trading. A combination of internal issues, external pressures and a whole load of other things can go into why people don't make it work.

There are no such words as "I cannot". There is only the words: " I am a laZy Azz"

I think it has a lot to do with the fear of failure. A lot of people know what they need to do but they dont put it in to action in case they fail. They just need to realise failure is ultimately one of the biggest keys to success long term.

One of the best lessons I ever learnt was that it's ok to make mistakes. In fact, I love making mistakes. There is no better way to get to your goal than to eliminate all the ways you can't get there. It's all in your mind. Mistakes should not be looked upon as a bad thing but as a stepping stone getting you closer to what does work.

So, get out there and start making mistakes.

“The most valuable thing you can make is a mistake – you can’t learn anything from being perfect.”
- Adam Osborne

Sitting in front of the computer all day long and staying focused is not easy, at least not long term.

I know my problem is not knowing the right direction.

I am waiting on a large check that I intend to invest in my IM business thus I know I buy into it, but I don't know what the best way to use the money. I don't have a model yet that I can point to and say if I invest x money I'll get y money out giving me the confidence to truly invest my money, and I am guessing I am subconsciously holding my work back a bit too because of this.

If I can find the money I'll dive on it, but what I've done thus far doesnt have me really convinced yet.

The constant changing of the IM landscape doesn't help either
I thought I was going to build a niche site business and was about to start investing heavily and then penguin happened, now everyone is moving away from niche sites so I've been building an authority site.

There is a problem with the thread title...

"90% Know What to Do...5% Do it"

95% don't know what to do. It should probably read "1% Know What to Do...0.1% Do it"

there are too much figure..
we have to focus on one figure.. but we doubt if the figure we chose is the best.

hey Kenster. This was an excellent post and it really is a topic worth taking a moment to address.

We live in a "microwave" era whereas people want results and they want them now. Because of this mindset, many entrepreneurs feel that their business is suppose to up and thrive overnite. When that doesn't happen, they either give up or move on to the next instant magic pill.

WE, as coaches, experts, etc., can change this.

We have to remind our prospects and clients that creating a successful business is a marathon, not a 50-yard dash. We have to show them, step by step how to build a business, not a quick-money machine.

Although 90% know this to be true, they still can't resist the urge to continue their quest for the Magic Pill.