31 {{ upvoteCount | shortNum }}
31 {{ upvoteCount | shortNum }}

Giving a free report as a WSO?

by buttonlife
27 replies
Would it be worth creating a WSO just for the release of my free report, if the goal is to gain opt-ins/let people get an idea of the quality of my content?

Would the 40$ spent be worth it?

I think it is high enough quality to help people out. It's not going to be a 4-5 page report so there is going to be a little depth to it.
#free #giving #report #wso
  • Profile picture of the author gushy0202
    Instead of you can charge a small fee of $1 and make it a dime sale, you will now build a totally different list that a freebie list.

    By this way you also make money and cover your $40 and also build a buyers list.

    So it will help your next WSO. I read somewhere 1 buyer lead = 20 freebie leads.

    Hope this helps you?
    Signature
    Ultimate Video Blogging Plugin. Youtube Video Embed with a twist.
    {{ DiscussionBoard.errors[6496365].message }}
    • Profile picture of the author rontheitguy
      Originally Posted by gushy0202 View Post

      Instead of you can charge a small fee of $1 and make it a dime sale, you will now build a totally different list that a freebie list.

      By this way you also make money and cover your $40 and also build a buyers list.

      So it will help your next WSO. I read somewhere 1 buyer lead = 20 freebie leads.

      Hope this helps you?
      I'm with gushy on this. Been thinking about doing something similar myself to help build a bigger list.
      Signature

      "Do, or do not. There is no try."
      The Wisdom of Yoda
      {{ DiscussionBoard.errors[6496376].message }}
  • Profile picture of the author WillR
    It's impossible for anyone to answer that question for you.

    If you do get optins then yes, it has been worth it.

    If you don't get any optins, then no, it hasn't been worth it.

    It's hard for us to say whether you will or will not get options since we have not seen your sales copy, your report, etc, etc.

    Also, in relation to the length of the report, people around here actually tend to prefer the short, punchy reports. So don't think making a long in depth report is necessarily the best way to go. If you can get the same message across in 4-5 pages then you should do so. It means people are a lot more likely to put your information into action and turn into repeat customers.
    Signature

    .


    .

    {{ DiscussionBoard.errors[6496383].message }}
    • Profile picture of the author buttonlife
      Originally Posted by WillR View Post

      That's impossible for anyone to answer that question.

      If you do get optins then yes, it has been worth it. If you don't get any optins, then no, it hasn't been worth it.

      It's impossible for us to say whether you will or will not get options since we have not seen your sales copy, your report, etc, etc.

      Also, in relation to the length of the report, people around here actually tend to prefer the short, punchy reports. So don't think making a long in depth report is necessarily the best way to go. If you can get the same message across in 4-5 pages then you should do so. It means people are a lot more likely to put your information into action and turn into repeat customers.
      I'm definitely aiming for the smallest number of pages so i can be as direct as possible. I'm just stating that it is going to be a little bit longer because of the amount of information I'm covering.
      {{ DiscussionBoard.errors[6496391].message }}
  • Profile picture of the author buttonlife
    Also a better way to word my question.... Has anyone had experience with releasing a free WSO and if so, did it turn out well or not?
    {{ DiscussionBoard.errors[6496462].message }}
    • Profile picture of the author Willie Crawford
      Originally Posted by buttonlife View Post

      Also a better way to word my question.... Has anyone had experience with releasing a free WSO and if so, did it turn out well or not?
      I've done it several times and was satisfied with the results,
      often choosing to bump from free WSO's several times.

      It all depends upon your objectives and how well you've
      actually mapped things out.

      Willie
      Signature

      Here's A Ready-Made High Ticket Product To Make Your Own.
      Click To Go BIG!

      {{ DiscussionBoard.errors[6496630].message }}
  • Profile picture of the author warrock
    All depends on the information you are giving. I've d/l such free reports full of affiliate links and unsubscribed immediately. Others how have provided value... I've been on their list and soon they converted me into customers.

    Buyers are always better than leads... but with proper relationship marketing you can convert most of your leads into buyers. And lots of warriors will want something for free while not many will be willing to pay $1 unless they are certain of the value.
    {{ DiscussionBoard.errors[6496469].message }}
  • Profile picture of the author timpears
    The dime sale is the best idea, IMHO. Then you need a OTO in the same venue, that has more substance to it, that you can sell for maybe $20 or maybe more. This way you can really make a profit on it.
    Signature

    Tim Pears

    {{ DiscussionBoard.errors[6496602].message }}
  • Profile picture of the author tpw
    The Warrior Special Offer section now has the capability to offer products via an affiliate program -- using either WarriorPlus, JVzoo, DigiResults or other systems.

    If you offer your WSO as a free report, your traffic will be limited to the people browsing that sub-forum.

    However, if you mark it up to like $7 and offer 100% commissions on the front end, you will make a little more money than with the free WSO, but more importantly, you will get an audience with the lists of many WSO affiliate marketers.

    I would not recommend doing the free WSO. Instead, I would recommend the 100% commission to build your list larger faster.
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[6496628].message }}
    • Profile picture of the author sovereignn
      Originally Posted by tpw View Post

      The Warrior Special Offer section now has the capability to offer products via an affiliate program -- using either WarriorPlus, JVzoo, DigiResults or other systems.

      If you offer your WSO as a free report, your traffic will be limited to the people browsing that sub-forum.

      However, if you mark it up to like $7 and offer 100% commissions on the front end, you will make a little more money than with the free WSO, but more importantly, you will get an audience with the lists of many WSO affiliate marketers.

      I would not recommend doing the free WSO. Instead, I would recommend the 100% commission to build your list larger faster.
      This is exactly what I was going to say.

      But since the product is no longer free you have to make sure it's actually WORTH the money that these people are spending

      So tone it up from a free report to a report that's worth buying
      Signature
      {{ DiscussionBoard.errors[6497143].message }}
    • Profile picture of the author Alminc
      Originally Posted by tpw View Post

      The Warrior Special Offer section now has the capability to offer products via an affiliate program -- using either WarriorPlus, JVzoo, DigiResults or other systems.

      If you offer your WSO as a free report, your traffic will be limited to the people browsing that sub-forum.

      However, if you mark it up to like $7 and offer 100% commissions on the front end, you will make a little more money than with the free WSO, but more importantly, you will get an audience with the lists of many WSO affiliate marketers.

      I would not recommend doing the free WSO. Instead, I would recommend the 100% commission to build your list larger faster.
      I second Bill's suggestion. Do as he says.

      .
      Signature
      No links :)
      {{ DiscussionBoard.errors[6498039].message }}
    • Profile picture of the author joefizz
      Originally Posted by tpw View Post

      The Warrior Special Offer section now has the capability to offer products via an affiliate program -- using either WarriorPlus, JVzoo, DigiResults or other systems.

      If you offer your WSO as a free report, your traffic will be limited to the people browsing that sub-forum.

      However, if you mark it up to like $7 and offer 100% commissions on the front end, you will make a little more money than with the free WSO, but more importantly, you will get an audience with the lists of many WSO affiliate marketers.

      I would not recommend doing the free WSO. Instead, I would recommend the 100% commission to build your list larger faster.
      Bill took the words right out of my mouth...

      Your intention in the early days is to build your list, so that means giving away 100% commission to the people who will grow it for you. Use Warrior+ (as an example) to help you facilitate the whole process and make it easier to get through...

      Llwyddiant!

      Joe
      Signature
      I am an Internet Marketing coach. Accelerate your performance here:
      FREE RESOURCES to help you...

      {{ DiscussionBoard.errors[6498708].message }}
    • Profile picture of the author buttonlife
      Originally Posted by tpw View Post

      The Warrior Special Offer section now has the capability to offer products via an affiliate program -- using either WarriorPlus, JVzoo, DigiResults or other systems.

      If you offer your WSO as a free report, your traffic will be limited to the people browsing that sub-forum.

      However, if you mark it up to like $7 and offer 100% commissions on the front end, you will make a little more money than with the free WSO, but more importantly, you will get an audience with the lists of many WSO affiliate marketers.

      I would not recommend doing the free WSO. Instead, I would recommend the 100% commission to build your list larger faster.
      Thanks for the tip. My plan was to release a second WSO that was 100% commisions afterwards to gain affiliates for my product line. I just wasn't sure if I would be fine pushing out a WSO for opt-ins without throwing a freebie out there.

      Thanks for the input.
      {{ DiscussionBoard.errors[6499583].message }}
  • Profile picture of the author jivens
    Banned
    Like Willie said, it is a great idea to get optins. Just realize that your free wso should "educate and warm up" your visitors to what you're selling! For instance, you could make your free report be ONE chapter of your free report...that will entice your readers to buy your paid product if it's any good.
    {{ DiscussionBoard.errors[6496638].message }}
  • Profile picture of the author Oliver Williams
    Every free WSO I have run has been worth it though there is a lot to be said about paying subscribers.
    Signature
    Don't believe everything you think
    \\\===========================///
    {{ DiscussionBoard.errors[6497074].message }}
  • Profile picture of the author williamk
    Banned
    THat is a very good strategy. I have a few warrior friends who used to do that from time to time.
    {{ DiscussionBoard.errors[6497266].message }}
  • Profile picture of the author John Ayling
    Really useful information here, as to whether it should be Free or Paid. As Willie says - you really should get your objectives and funnel mapped out first.

    I definitely value Free WSOs as way less than something I need to whip out my credit card for - even if it's for $1
    Signature
    Software Marketing & Licensing System for WordPress Plugins, Themes & .NET Software
    >> 72 Hour Special <<
    {{ DiscussionBoard.errors[6497303].message }}
    • Profile picture of the author buttonlife
      Originally Posted by Willie Crawford View Post

      I've done it several times and was satisfied with the results,
      often choosing to bump from free WSO's several times.

      It all depends upon your objectives and how well you've
      actually mapped things out.

      Willie
      Originally Posted by jivens View Post

      Like Willie said, it is a great idea to get optins. Just realize that your free wso should "educate and warm up" your visitors to what you're selling! For instance, you could make your free report be ONE chapter of your free report...that will entice your readers to buy your paid product if it's any good.
      Originally Posted by John Ayling View Post

      Really useful information here, as to whether it should be Free or Paid. As Willie says - you really should get your objectives and funnel mapped out first.

      I definitely value Free WSOs as way less than something I need to whip out my credit card for - even if it's for $1
      My plan was for this to be a start up to a product series I am planning to release, whether I release it for free or for 100% commissions.

      But I was not planning to have anything sold on the back end like an OTO. I'll definitely have to think on this one.

      Thanks for the help guys.

      Really good feedback for me to wrap my head around.
      {{ DiscussionBoard.errors[6499637].message }}
      • Profile picture of the author harrydog
        Hi Buttonfile
        I have used the WSO forum to promote a free product. This worked a treat and infact have bumped it 3 times so far. This has generated a list of over 300 but more importantly on the thank you page I promoted some related products and the sales form this covered the costs and some.
        This means I have a completely free list that I can now build a relationship with
        So in answer to your question Yes it works if you do it right.
        cheers
        Mark
        {{ DiscussionBoard.errors[6499704].message }}
  • Profile picture of the author Bill_Z
    I agree with Bill above...I would recommend charging a small amount and giving 100% commissions and listing it on one of the affiliate platforms.
    Signature
    {{ DiscussionBoard.errors[6497567].message }}
  • Profile picture of the author salaka
    hi
    I think giving away free WSO people tend to put email address they do not use and sending any email offers to those emails is waste of time but if you do dime sale they will have to pay something and hopefully you will get there email address they use.

    My opinion
    hope it helps
    {{ DiscussionBoard.errors[6497609].message }}
  • Profile picture of the author Caragui
    If you go ahead with a free WSO and get 200 opt ins that would mean 10 cents an email. It doesn't really matter how many opt ins you get but what you do with your list.

    Do you have a back end offer after they get your free report? What are you going to do or how are you going to monetize your list once you have it started?

    $40 may seem a big amount at the start but you need to think long term. If you can generate income from the people in your list then amount would be well spent.
    Signature
    Join Me In My Internet Marketing Journey at Nomasir Marketing

    {{ DiscussionBoard.errors[6498451].message }}
  • Profile picture of the author carlpicot
    I think that most of the things I would suggest have been answered in the previous post. I do know a well known UK marketer that has both a free report (and also products) as well as paid reports on the WSO section of the forum.

    He gets subs from both, but I would generally say that buyers are always better to have on your list as they tend to be 'pre-qualified' as being willing to spend money on a product as opposed to the 'freebie seekers' who are generally harder work.

    Hope this helps

    xxxxcarlxxxx
    Signature
    <=Action Is Your Key To Success, Start Now!=>
    {{ DiscussionBoard.errors[6499931].message }}
  • Profile picture of the author SarahJane
    worthy or not
    you will soon know it after you try it

    try yourself,,
    life is a gamble tough
    {{ DiscussionBoard.errors[6500019].message }}
    • Profile picture of the author buttonlife
      Originally Posted by SarahJane View Post

      worthy or not
      you will soon know it after you try it

      try yourself,,
      life is a gamble tough
      Indeed. But asking someone which way is best to climb a mountain that already has, will probably leave you better off than if you just take a guess. An educated guess is better than not.
      {{ DiscussionBoard.errors[6500093].message }}

Trending Topics