1st freelancer got display sorted but had trouble with TOC, so suspended gig before doing 2nd book. Next one gave up after several technical issues. so it was back to me to sort it with time running out. Surprisingly things went swimmingly from there.
Feeling well satisfied with myself I got the free promo listed with several sites and twitterers and waited for the big day.
I got several messages that the book wasn't free on Amazon.com. I checked later, and saw it, but other people couldn't. Given that Amazon.com outnumber co.uk sales 8 to 1, I would have expected around 1,000 downloads, NOT a number I can count on one hand.
Given that I keep reading about people getting over 10K downloads that would have still been disappointing but could have boosted my rank, and got some more reviews.
The good news is that my rank has climbed to the 26K mark. Not enough to pay off the editing and illustration costs, but a small glimmer of light