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A Marketing Lesson: I Like My Steak Well Done

by cashtree
4 replies
A guy decided to take his wife out to a fancy restaurant who's known for their world famous steaks. So after being seated the waiter approached the gentlemen and asked him what he'd like to order and the guy enthusiastically said steak! So the waiter responded

"How would you like your steak cooked sir?"

and the guy responded "Well Done!"

the waiter taken back by his reply asked him "Are you sure?"

the guy then said "Of course i'm sure, I know how I like my steak! It's the way i've always had it cooked, heck that's the way my grand pappy on down have always had theirs cooked too!"

so the waiter said "Ok sir" then walked away and told the cook the guy wanted it well done. The cook being a world renowned chef became offended by the request and instead cooked it medium well. After the waiter brought the guy his steak he bite into it a few times, and declared to his wife "wow this is the best steak ever! i've never had a steak taste so good!", only to look down and realize it wasn't cooked well done...but instead medium well.


The point of this story is sometimes it's better to listen to the experts as they can open you up to new possibilities and ways of doing things, that maybe better than how you're currently doing them now.
#lesson #marketing #steak
  • Profile picture of the author tpw
    Originally Posted by cashtree View Post

    The point of this story is sometimes it's better to listen to the experts as they can open you up to new possibilities and ways of doing things, that maybe better than how you're currently doing them now.

    LOL

    Good play, sir....

    May I also play a bad pun?

    This is a post Well-Done!!
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Brendan Mace
    This thread title looks strangely familiar

    Bill Platts point was that it's more effective to give customers what they WANT instead of what you think they need.

    Your point seems to be to pretend to satisfy your customers demands, but instead provide them with something better.

    While I agree with your marketing lesson, I would argue that you would upset the occasional customer by LYING TO THEM. Some people are just set in their ways, and will feel uncomfortable escaping their comfort zone. If they like their steak well done, it won't matter whether medium rare is better tasting. Some people are creatures of habit. To them, trying something new is scary.
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    • Profile picture of the author cashtree
      Originally Posted by Brendan Mace View Post

      This thread title looks strangely familiar

      Bill Platts point was that it's more effective to give customers what they WANT instead of what you think they need.

      Your point seems to be to pretend to satisfy your customers demands, but instead provide them with something better.

      While I agree with your marketing lesson, I would argue that you would upset the occasional customer by LYING TO THEM. Some people are just set in their ways, and will feel uncomfortable escaping their comfort zone. If they like their steak well done, it won't matter whether medium rare is better tasting. Some people are creatures of habit. To them, trying something new is scary.
      I suppose I could of worded it a bit different, but in a general case what I was getting at was not to lie to people but rather take a risk, to gain that bigger reward. You can't win the jackpot by always playing it safe, or doing only what you know, or are "use to". Sometimes you have to go outside your comfort zone and take a chance. Especially when you're dealing with experts who's passion is to perfect their art. no point in reinventing the wheel or being stubborn/cut off and not listening when they can help you in BIG ways, if you'd just listen to them. In this scenario the cook could have said if the guy didn't like how the steak tasted he would of cooked another and given it to him for free, and all he asks is the guy give it a try first...this is no different than what any marketer does, especially the top shelves ones that put their reputations on the line all the time.
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  • Profile picture of the author elexmedia
    only to look down and realize it wasn't cooked well done...but instead medium well.
    Mike Geary, the founder of CB popular eBook The Truth about Abs, once said:
    " Sell the customers what they want, but give them what they NEED."

    The customer needed a good taste steak, and he thought that a good steak is the well-done steak. Therefor, he wanted well-done steak.
    The chef know the customer's need a good taste steak, therefor he gave medium well steak. He sold well-done steak, and gave medium well steak.
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    Find it on:
    WSO360.com
    under 'Make Money Online WSOs' Topic at 9 July
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