$97 ebooks

If I am paying 97 I would usually expect more than just a book. Perhaps some video tutorials ? I suppose it would really depend on the subject though.

I think $97 is too much higher price

If you live in the U.S., just take a stroll through WalMart today. You'll find that THOUSANDS of items, from keychains to fabric are priced with a 7 at the end. (I did this just this week...)

Does that make it the right thing to do? Nope.

You have to test this stuff. It's very individual for the product/copy/market.

Test, Test, Test.

Then test some more.

Cheers,
Jack

I think people would still be willing to spend $97 on an ebook.

If that ebook contains methods that can be used to generate much more money than it costs then it becomes an investment.

All The Best,


Tony

How much does a car cost in your area?






...

...

If you answer is "it depends on the car", you got my point.

Try my ebooks. 10 ebooks and its master resale right just for $9.
A great deal, just see the ebooks and you wil never regret.

Yeah interesting feedback. I guess ultimately it depends on what they are offering to help you with, what you already know, and how badly you want to know

Certainly silly screenshots of paypal and clickbank dont do it for me anymore, as those can be fudged easily and I think they dont prove anything.

But give me someone who is telling me something I want to know and I want to know badly, I will pay out

For me, it is all about great content. And if selling a product, I am looking to add real value to it. Make it into a $97 product or even $147. Cracks me up how people try to go around peddling $7 ebooks and wondering why they can't make money online. Money is there to be made. Make a great product and sell it for more money. Simple.

I know I am not in the norm, but I have never paid $97 for just an ebook.
Quality PLR, yes (and more), but not just for an ebook.

And for that reason I will probably never be able to sell just an ebook for $97.

It's hard to generalize, so what it really comes down to is what is in the ebook. If the ebook has material in it that can improve your business and has methods in it that can't be found elsewhere, then maybe.

I remember back in college, books were $97-150 range, of course they were packed with material, so it's really about what it can do for you. Some stuff shouldn't be $97 and some stuff can be justified to be $97. Of course I agree with many of you that added videos or resources could help add perceived value to the ebook.

This is a question very close to my heart because I have a report that will make anybody successful by supporting rather than exploiting off line businesses.

The report is unique and very simple - bloody obvious when you see it - but the advice I am getting is to give it away and build a continuity/residual income.

What this does, as far as I am concerned, is take a valuable report that can have a half competent internet marketer creating an income of $1,000 a week and a residual income of $120 a week (in the real world) and reduce it to the same old dross level of all the give-aways that litter the IM scene.

This is a unique product. It works. I do not think I can create enough unique content to have a continuity programme and yet nobody seems able to come up with anything except what appears to be the current IM thinking - give it away.

I know that as soon as I do bring it to market, this will be devalued by the IMers who will steal it, copy it and give it away in the vain hope of building a responsive list from giveaways (another IM fairy story).

I think that the key to earning $1,000 a week has a true value far in excess of "give it away" or $7 but such is the scramble for sales in the IM world that value is no longer appreciated.

It really baffles me.

Would agree with posters that you would want to ensure that the quality of the ebook is paramount for $97 price tag. Can't say I've actually seen one in the $97 price range, but if the information relevant and of high quality, and by a top author, I don't think most people would have any trouble paying that price. Typically I think those kind of deals come packaged tutorial videos or bonuses of some kind. Great thread!

I have books that goes for $97 and i can attest to you that the refund problem is not as much as people think it is. But i make sure the product has awesome marketing material in it

Who says just because its recession, you need to develop a scarcity mindset and bring the price down? Bollocks !