Let me begin by saying I make my living online. I'm not a bitter newbie and I have no issue with smart marketers who hire help to produce their infrastructure.
But the fact is selling "expert advice" that was written by someone who knows NOTHING about the subject matter is a CRAP tactic.
Here's the deal: I know for a fact that many popular marketing products sold to home business people are fraudulent in nature.
How do I know? I know the ghostwriters who produce these items for the marketers who then sell them and here's the thing...
Many of the writers I know personally who have written some of the recent and major products in the IM field have never made a dollar with Internet marketing.
Ok it's safe to say these folks use the Web to sell their writing. And I'm not taking away from them on this but...
I know a popular PPC "guru" who hires a friend of mine to write ALL of his e-books and courses. My friend knows squat about PPC, having never used it before and he says his client provides NOTHING in the way of material or research. The result is...
Someone who knows nothing and has no experience with PPC is writing books and courses that WITHOUT BEING CHECKED FOR ACCURACY are then being sold as "expert guides" at top dollar. And again this is all being done from one of the top PPC training systems in the IM market.
In 2008 a very well-knonw IM guru sold a "complete marketing home study course" that was completely created by a writer with ZERO IM experience and the final product was rolled out the door and sold to consumers WITHOUT BEING CHANGED AT ALL!
It really pisses me off. I'm not being naive here I do understand the value of outsourcing and I don't suggest a marketer needs to produce his or her own products however when you are selling "Expert guides" that someone who doesn't know shit is writing for you I say it's fraud.
I personally know the writers who create "guru guides" for MANY big shot marketers and in many cases:
- The guru client doesn't provide anything beyond a description, i.e. no research material, no reference, nothing.
- The material is published "AS IS". It was written on total guesswork and speculation and it gets labeled as "expert" content and sold to unwitting newbies!
Would you want to buy a weight loss book from some lardo who weighs 300 pounds?
Would you buy advice on dating from someone who never goes out on dates?
Then why should it be OK to buy "marketing advice" written by people who know jack s*** about the topic they are writing about?
A recent HUGE launch was a product created by a guy I'm friends with. HE confided in me his guilt over the issue... he knows nothing about the subject matter and yet his guru client blatantly told him it wasn't an issue. The product was sold (thousands of copies!) and I compared the finished product to the draft my friend showed me - A PERFECT MATCH!!!
I could give names but I won't. It's not my place to interfere with someone's marketing strategy but I had to at least try to say something.
Enough is friggin' enough already dammit!
I've been selling products and services online full-time since 2005 and I've watched a big fat chunk of this industry go down the toilet in the manner described above.
What Can You Do To Avoid Buying GARBAGE?
What am I suggesting? Honestly I don't know exactly what to say given the absurd nature of this problem.
But here are what I feel to be some legitimate courses of action.
- One solution for newbies is to look for real coaching, personal consultation, etc. Rather than buying e-books with names that sound more like blockbuster movie titles invest in face time or real guidance from a business/marketing coach.
- The workshops given here at the forum are a great example of legitimate opportunities to learn directly from expert entrepreneurs.
- Also anything from IMC (Internet Marketing Center) is legitimate and has been tested in the field many times before ever being packaged and sold to you.
- A few popular IM info marketers that I know personally who always strive to provide accurate information are Justin Michie, Glen Hopkins, and Robert Puddy.
- I also know many others who may not be stamped as "gurus" but who can teach anyone to make a nice living from home.
- Certainly I have purchased many good info products from people I do not know personally. In no way am I suggesting that all of IM is "bunk" but I AM saying without hesitation that a deeply offensive trend of using one's name to sell sub-quality info to unsuspecting newbies has developed.
My sincere hope is that at least a few dozen stuggling marketers will read this and become a bit more shrewd when it's time to buy an e-book or course.