When you are looking to purchase solo ads you will notice almost everyone 'Guarantees' clicks. What a lot of solo ad providers do not tell you is that they will change your solo ad to be as blind as possible to increase the clicks.
Remember, they guarantee clicks, not conversion.
So, after you buy a solo ad and they deliver on the clicks you might be thinking your landing page sucks because your conversion was poor. Not so fast... The problem isn't necessarily you at all.
The reason I am mentioning this is because I just received an email that talked about one thing but when I clicked the link it was completely different. I knew it was a paid solo ad because of the tracking elements and where it was being tracked from.
This is NOT cool... But here's what you can do about it.
1. Ask the person you're buying the solo ad from what lists he sends your ad to and make sure you subscribe so you can see if you email message has been changed and to what extent.
2. Ask if your solo ad will be changed at all.
If the person you are buying the solo ad from does not want to give you this information DO NOT buy from them.
This is one of Solo Advertising's dirty little secrets... make sure you do your due diligence.