New to IM and frustrated!

18 replies
Greeting's Community!
I am new to Internet Marketing and have hit a bit of frustration. I have published my first website and have already been Warned by Google AdWords for excessive "bridging'. I wanted to develop a 'forum" where I could review diet programs and give the visitor the option to purchase after reading through the articles. Well this has changed a bit and what I have done is promote 4 seperate products on a one page site with a bit of info followed by hoplinks to the products that I am promoting.
Is this a bad strategy?
Should I just focus on one product at a time.
I think that I got a little turned-off because of my lack of web design knowledge and just threw in the hoplinks to get the site published.
So I guess a clear stated question would be; is it a good idea to try to promote multiple clickbank niche' products on one site? Or should I just focus on one product per site?
Any advice for using Adwords as an affiliate would be helpful too!
I was on the phone with Google today and they mentioned that the links to several of the products that I am promoting are a problem. How do I promote other people's products without giving a link to a sales page?

Really frustrated,
Thanks
#affiliate #frustrated #google #help and advice #seo #website
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  • Profile picture of the author fastbell
    I don't even know what my quality score is at this point. I just launched the site within the past several days.
    Using the multi-product idea. Do you think that I should add a page per product to my site or stick with the one page theme with hoplinks?
    One small victory today! I got my first ezinearticle published! So now I need back links..I guess!
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  • Profile picture of the author Randall Magwood
    I would stick with promoting 1 product at a time. What would be your marketing plan? You will need good advertising funds if you plan on promoting all of these products at once. Actually, i think it would be best if you created your own product so that you can give yourself the opportunity to earn backend profits.

    As far as Adwords is concerned, switch over to Microsoft Adcenter and get a more friendly interface and staff who are willing to help you succeed.
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    • Profile picture of the author RogueOne
      Link to another domain and post your hoplinks there.

      Adwords to main site to affiliate site to clickbank pitch page.

      Put a lot of good free info. on the site you link to from Adwords. Structure your links to the affiliate site using "more info." type anchor text.

      Or just F**K Adwords all together like so many marketers have. They are mostly impossible to please unless you are a massive corporate partner.
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  • Profile picture of the author carlpicot
    I would seriously not even bother with adwords.

    I've just nuked them off my blog and replaced them with a product called 'Click Bank Ad rotator'.

    Just pm me if you want to know more about it or comment on my blog but it's much more effective than adwords I can asure you

    cheers

    xxxxcarlxxxx
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    • Profile picture of the author fastbell
      The click bank ad rotator looks cool! But does this program only work if I have good visibility on google or other search engines?
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  • Profile picture of the author RedShifted
    Hey man I'm going to tell you something but realize I'm no expert on the technical side of marketing.

    Before learning a thing about marketing I spent MANY years learning behavoiral psychology, social psychology, nlp, group dynamics, running patterns, value framing, game theory, m3 model of seduction, virtually anything related to persuasion or attraction. I've always had a very "unhealthy" obsession with this stuff.

    So recently I tried releasing my first ebook, and I have actually been doing A LOT better than I would have ever expected. I've also been able to turn my bosses website around so now he is getting really good conversions.

    I do know a bit about seo just from what I read on here for the last 6 months, but I honestly attribute all this good "fortune" to nothing other than psychology.

    It has thrown me for quite the loop, because I have a somewhat pessimistic mindset. Always telling myself something won't work. To see my first couple efforts work fairly well for me, has made me think marketing is not about techniques or tactics.

    Well it is, but moreso psychological tactics. Knowing what makes people tick. Knowing how to push their buttons and manipulate their thought process.

    Thats why I can't really say this enough, but I think a lot of newbies *may* be better off focusing on persuasion, building attraction & desire, comfort & rapport.

    I also incoporate a TON of honesty into my copy, and have done that long before I even heard of the term "honest copy". But there are so many ways to do this, and it builds trust with people like you can't imagine.

    Everyone else is trying very hard to convince people or proove themselves to others. Be the exception. Tell people straight out your product isn't the best in the world, but list very clear benefits at the same time of what it can do for them.

    This is why more than learning marketing, I have been spending a lot of time now learning about copywriting.

    Seducers spend a lot of time learning/applying social psychology and nlp. They focus more on that stuff than how their clothes should look, simply because its much more powerful. It worked very well for me too when I was into seduction many years ago. Was a virgin up untill 22. Started learning nlp & social psychology and I can't even write some of the experiences I've had in seduction. I'd sound like a pig and there are too many women on this forum unlike seduction forums. So now that I'm in marketing 90% of my focus is on copywriting now.

    I honestly think if I can do that good enough, I'll save a ton of wasted time learning "traffic techniques" that don't work because my copy sucks.

    Really think about that. It may help you work a lot more effectively like it seems to be doing for me.

    -Red
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  • Profile picture of the author Nightengale
    IM CAN be very confusing and overwhelming. Believe me, I know! Been there, done that.

    Clarity is a HUGE part of IM success. I hope this post brings some clarity. It's so simple when you know it -- and darn difficult when you don't! I owe my mentors a world of thanks for bringing this clarity.

    IM is actually pretty simple: you can sell only one of two things:

    1. Products
    2. Services

    That's it!

    And selling products or services online happens in the same basic way for everyone, no matter what they're selling:

    Traffic > Opt-in page > Autoresponder series (or e-zine) > Sales page

    That's it! It's just that simple. (We IMers tend to overcomplicate things.)

    But no matter what your niche is, or whether you're selling a product or a service, do you know what your business model is?

    A business model is the framework or skeleton of your business. Essentially there are three types of online business models:

    1. Membership-based model

    A membership-based business model allows you to build a community of people (your members) who are as passionate about your subject as you are. Your membership fees can be monthly or annual, but either way, you're building recurring, passive income.

    There are a lot of resources and information out there to help you build a membership-based business if you're interested in doing this.

    2. Product-based model

    Selling products allows you to maximize your time and effort by selling items over and over again. This can be hard goods or it can be information products. Information marketing is it's own business model under the product-based model. Information marketing allows you to take your brain to the bank by creating a product ONCE based on what you know and selling it over and over again.

    Affiliate marketing falls under both models. You can choose to market either products or services as an affiliate.

    3. Service-based model

    Selling services can be great for 1) generating quick cash (as in the case of article writing or video producing) and 2) establishing your expertise and getting testimonials.

    However, in the long run, your goal should be to offer services at a PREMIUM. The biggest advantage of IM is LEVERAGE. You're able to leverage your time, money and expertise exponentially online. We all have just 24 hours each day. Time to get ruthless about what you expect for those hours you spend in IM each day. Expect more of yourself and more from your business friends, clients, partners, etc.

    What results are you getting for those hours you spend online each day? Ultimately, your services should be at the bottom of your funnel and cost the most since they involve your time and personal attention. (We all have a limited amount of time each day.)

    The fun (and confusion) comes in with all of the endless mix-and-match possibilities of the above models. If you're just starting or still struggling to make money, keep it simple:

    Pick just ONE!

    1. Pick ONE niche. (Something you're interested in and know something about.)

    2. Pick ONE target market for your product or service. (Who will buy what you're offering? The more specific you are, the more you narrow it down, the more successful you'll be.)

    3. Pick ONE business model.

    Now that you're clear about what business you're in, FOCUS! (And stop buying any info not related to your niche and target market, period!)

    F -- Follow
    O -- One
    C -- Course
    U -- Until
    S -- Successful

    And remember: build a list, Build a List, BUILD A LIST!

    In IM, it's easy to put the cart before the horse. Take a deep breath, step back and consider what type of business you're REALLY want. Don't worry about getting traffic or buying that expensive traffic product until you know 1) what your business model is, 2) what niche you're in and 3) WHO your target market is!

    Successful business people will tell you that MARKETING is more than half the effort that's needed for success anyway. So pick a niche, target market and business model. Then spend most of your time and effort marketing it.

    If you DON'T have a solid plan or system, THAT'S when it's hard. A good system will shave YEARS (and save you big $$$) off of your learning curve

    That's why I recommend investing in at least one good, comprehensive IM course (or mentor who will give you such a system) instead of jumping from one $37 e-book to the next. A lot of people here complain about not being able to make any money. But neither are they willing to invest in their business. (Buying a random bunch of $37 e-books doesn't count.)

    The best thing I ever did was invest in a comprehensive IM course aimed at REAL business owners, not just other IM wannabes. Yes it was $1500. (It's no longer available.) But it was truly some of the best A-Z IM info I ever bought. Everything else I've learned (from the $37 e-books) since has simply been plugged into this system.

    Get a solid plan or system and then work the plan!

    Hope this helps!

    Michelle
    Signature
    "You can't market here. This is a marketing discussion forum!"
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    • Profile picture of the author fastbell
      Originally Posted by Nightengale View Post

      IM CAN be very confusing and overwhelming. Believe me, I know! Been there, done that.

      Clarity is a HUGE part of IM success. I hope this post brings some clarity. It's so simple when you know it -- and darn difficult when you don't! I owe my mentors a world of thanks for bringing this clarity.

      IM is actually pretty simple: you can sell only one of two things:

      1. Products
      2. Services

      That's it!

      And selling products or services online happens in the same basic way for everyone, no matter what they're selling:

      Traffic > Opt-in page > Autoresponder series (or e-zine) > Sales page

      That's it! It's just that simple. (We IMers tend to overcomplicate things.)

      But no matter what your niche is, or whether you're selling a product or a service, do you know what your business model is?

      A business model is the framework or skeleton of your business. Essentially there are three types of online business models:

      1. Membership-based model

      A membership-based business model allows you to build a community of people (your members) who are as passionate about your subject as you are. Your membership fees can be monthly or annual, but either way, you're building recurring, passive income.

      There are a lot of resources and information out there to help you build a membership-based business if you're interested in doing this.

      2. Product-based model

      Selling products allows you to maximize your time and effort by selling items over and over again. This can be hard goods or it can be information products. Information marketing is it's own business model under the product-based model. Information marketing allows you to take your brain to the bank by creating a product ONCE based on what you know and selling it over and over again.

      Affiliate marketing falls under both models. You can choose to market either products or services as an affiliate.

      3. Service-based model

      Selling services can be great for 1) generating quick cash (as in the case of article writing or video producing) and 2) establishing your expertise and getting testimonials.

      However, in the long run, your goal should be to offer services at a PREMIUM. The biggest advantage of IM is LEVERAGE. You're able to leverage your time, money and expertise exponentially online. We all have just 24 hours each day. Time to get ruthless about what you expect for those hours you spend in IM each day. Expect more of yourself and more from your business friends, clients, partners, etc.

      What results are you getting for those hours you spend online each day? Ultimately, your services should be at the bottom of your funnel and cost the most since they involve your time and personal attention. (We all have a limited amount of time each day.)

      The fun (and confusion) comes in with all of the endless mix-and-match possibilities of the above models. If you're just starting or still struggling to make money, keep it simple:

      Pick just ONE!

      1. Pick ONE niche. (Something you're interested in and know something about.)

      2. Pick ONE target market for your product or service. (Who will buy what you're offering? The more specific you are, the more you narrow it down, the more successful you'll be.)

      3. Pick ONE business model.

      Now that you're clear about what business you're in, FOCUS! (And stop buying any info not related to your niche and target market, period!)

      F -- Follow
      O -- One
      C -- Course
      U -- Until
      S -- Successful

      And remember: build a list, Build a List, BUILD A LIST!

      In IM, it's easy to put the cart before the horse. Take a deep breath, step back and consider what type of business you're REALLY want. Don't worry about getting traffic or buying that expensive traffic product until you know 1) what your business model is, 2) what niche you're in and 3) WHO your target market is!

      Successful business people will tell you that MARKETING is more than half the effort that's needed for success anyway. So pick a niche, target market and business model. Then spend most of your time and effort marketing it.

      If you DON'T have a solid plan or system, THAT'S when it's hard. A good system will shave YEARS (and save you big $$$) off of your learning curve

      That's why I recommend investing in at least one good, comprehensive IM course (or mentor who will give you such a system) instead of jumping from one $37 e-book to the next. A lot of people here complain about not being able to make any money. But neither are they willing to invest in their business. (Buying a random bunch of $37 e-books doesn't count.)

      The best thing I ever did was invest in a comprehensive IM course aimed at REAL business owners, not just other IM wannabes. Yes it was $1500. (It's no longer available.) But it was truly some of the best A-Z IM info I ever bought. Everything else I've learned (from the $37 e-books) since has simply been plugged into this system.

      Get a solid plan or system and then work the plan!

      Hope this helps!

      Michelle
      Michelle!!
      That is the answer that i am looking for! I was trying to go big without any experience. I do have a marketing degree but college didn't teach me anything about internet marketing I will focus on one product and make it successful and if the opportunity to expand exists then I will do so!
      I have the opt-in but I don't have the traffic yet. I am currently focusing my efforts in article writing and social media to drive traffic. However, I believe that I need to tweak my site before I go too much further.
      Any tips on Social Marketing would be appreciated as I was a laggard into the social media realm.

      Thank You for the Post!
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      • Profile picture of the author Nightengale
        My major in college was marketing too.

        You're right though: they don't teach ANYTHING related to IM.

        Fortunately, I have a thorough education in IM and DM (direct marketing). I'm a member of my local Glazer-Kennedy Insider's Circle and attend the monthly meetings.

        If you're not familiar with Dan Kennedy's stuff, I HIGHLY recommend it. If you have a GKIC chapter near you, GO!

        In my case, "local" is a relative term. My local GKIC is in Miami, an hour south of me. Some people think that's far away, but it doesn't bother me. My sister is also a member and she drives two hours to go each month. It's 1,000 times better than the local Chamber of Commerce.

        Glad I was able to help.

        Michelle
        Signature
        "You can't market here. This is a marketing discussion forum!"
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        • Profile picture of the author fastbell
          Originally Posted by Nightengale View Post

          My major in college was marketing too.

          You're right though: they don't teach ANYTHING related to IM.

          Fortunately, I have a thorough education in IM and DM (direct marketing). I'm a member of my local Glazer-Kennedy Insider's Circle and attend the monthly meetings.

          If you're not familiar with Dan Kennedy's stuff, I HIGHLY recommend it. If you have a GKIC chapter near you, GO!

          In my case, "local" is a relative term. My local GKIC is in Miami, an hour south of me. Some people think that's far away, but it doesn't bother me. My sister is also a member and she drives two hours to go each month. It's 1,000 times better than the local Chamber of Commerce.

          Glad I was able to help.

          Michelle
          Thanks for the post! I will definatley checkout Kennedy's stuff! Back to more article marketing!
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        • Profile picture of the author Will Golding
          Originally Posted by Nightengale View Post

          My major in college was marketing too.

          You're right though: they don't teach ANYTHING related to IM.

          Fortunately, I have a thorough education in IM and DM (direct marketing). I'm a member of my local Glazer-Kennedy Insider's Circle and attend the monthly meetings.

          If you're not familiar with Dan Kennedy's stuff, I HIGHLY recommend it. If you have a GKIC chapter near you, GO!

          In my case, "local" is a relative term. My local GKIC is in Miami, an hour south of me. Some people think that's far away, but it doesn't bother me. My sister is also a member and she drives two hours to go each month. It's 1,000 times better than the local Chamber of Commerce.

          Glad I was able to help.

          Michelle
          WOW, I'm glad I stumbled upon this thread. I live in Broward which is very close to Miami! Sounds like its a great opportunity to check out what GKIC is all about.
          Signature
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          • Profile picture of the author Nightengale
            Originally Posted by Golding View Post

            WOW, I'm glad I stumbled upon this thread. I live in Broward which is very close to Miami! Sounds like its a great opportunity to check out what GKIC is all about.
            Will,

            You can check it out at No B.S. Miami Insiders Circle

            Andrew Cass is a Glazer-Kennedy Independent Business Advisor and he heads up our meetings. They're excellent and we're bursting at the seams, so Andrew is looking for new meeting space.

            Get on the list so you receive notification of the next meeting and get registered. (Even though you're a member, you have to register for the meeting each month so they know who's coming. If you don't register, you don't get in.)

            There IS a monthly fee (minimal), but you can go for 2 months for free to check it out and see what it's all about. Meetings are currently held the last Thursday of every month. (I'm gonna miss it this month. Drat! )

            My sister is also a part of Andrew's private mastermind. She's starting a new business and with his guidance (and the input of the other mastermind members), landed a $20,000 client with her first Dan Kennedy-style direct mail campaign.

            I'm still trying to catch up with her.

            Hope that helps!
            Michelle
            Signature
            "You can't market here. This is a marketing discussion forum!"
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  • Profile picture of the author Jackson Tan
    yeah... initial stage might be abit frustrating but Michelle had offered a very very good advice for us to succeed. we need to concentrate on one effective business model before venturing out to test on other niche and models.

    One important thing, I learned as a newbie is to have a good mentor to guide you so that it helps to shorten our path to success.

    Cheers!
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  • I totally agree with RedShifted. It all boils down to psychology. The bottom line here is how are you going to make that person who visits your site click that button. Even if you get thousands of visitors on a daily basis but you can not persuade them to buy or click something from your site, it would mean nothing to you. Why no dollars coming in! If you master the art of persuading, creating value for what you are doing and be genuine enough to help people then you are good to go!

    Try it, you may be surprise with the results.
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  • Profile picture of the author RedShifted
    /\ Thanks and I'm not trying to devalue what anyone else wrote in this thread but here is a great example of what I mean.

    A girl named "Erica Douglas" (I'm sure many people on here know her) who apparently knows a lot about the technical side of marketing. She's got a real popular blog, and apparently a lot of people follow her.

    If you look at her site "erica.biz", you can tell she knows how to get traffic.
    She also claims to have sold her first biz at 26 for $1.1 million. Then she admitted the amount of hours it took her to reach that figure, wound up working out to be less than minimum wage (my first clue that she sucks at selling - WHY even tell the story? No point.). ALSO, she admitted she makes virtually no money by advertising on her site (my second clue that she sucks at selling).

    So I looked at her blog and I was impressed by her traffic. VERY impressed actually. Then I realized this girl doesn't know a single thing about sales or basic psychology. With all this traffic she's getting, she has no idea how to set/position her ads so people actually click them. I could write a page about what she is doing wrong here, but I have something more worthy to focus on.

    Here is WHY this girl doesn't know a thing about psychology. Just GO WATCH some of her youtube videos.

    Someone mentioned she is working under a very popular well known guru (not mentioning his name). But the reason her blog did so good I'm assuming is she had a few big names promoting it to their list.

    Problem is, the girl absolutely SUCKS at selling ANYTHING.

    Why? (DO NOT start off your pitch telling people their websites suck. There is a definitely a way to induce fear/anxiety and THIS is NOT how its done.)

    Heres #1: Heres #2:
    (if you view the amount of dislikes on her youtube, and find them suprising, do NOT be suprised when you fail at marketing lol).

    She has a few other vids not doing that bad, but the girl does NOT know how to talk to people. She knows A TON about how to generate traffic (or so she's convinced people of that), but she can NOT convert buyers if her life depended on it.

    So whats more important? Having a blog and tons of traffic, having a bunch of vids on youtube, or actually KNOWING HOW TO SELL?

    I would have known in half a second not to post garbage like that on youtube. All the dislikes she got because she SOUNDS LIKE A SCAMMER. It blows my mind that some respected marketers actually follow this girl. She is emotional, unprofessional, and she has no idea how to properly engage people or build their TRUST. Nothing she talks about is unique or original, just meaningless garbage and her eyes move like shes reading off a script.

    First stop smiling.
    Try to look serious (so people take you seriously).
    You can joke around but you're entire pitch should NOT sound like a joke.
    STOP acting so emotional. Emotional people generally don't do well at selling anything.
    If you're going to script a video make sure people can't see your eyes bouncing left and right.
    Furthermore make a GOOD SCRIPT that builds CREDIBLITY before you mention a single word about your offer.
    START the video off giving people one extremely unique, valuable piece of information. Do it FAST because EVERYONE is in a rush on youtube.

    She's basically saying "I use to be poor, but now I'm a millionaire because I got organized one day and started tracking my losses". YEH OK, you became rich by doing something 99% of responsible business owners ALREADY DO.

    The second I landed on her youtube vids I realized I will never follow this girls blog regardless of how many people recommend her.

    Then I think about all the newbies on this forum and the very likely chance they know EVEN LESS than this girl does about sales.

    TRAFFIC DOES NOT MATTER. The size of your list DOES NOT MATTER.
    You can have 10 million people coming to your site a day, if you can't sell in print, in person, on the phone, then why are you even in marketing?

    We really need a section on this forum where discussion of marketing isn't allowed. You can only talk about sales & the psychology of selling. Then newbies need to be locked in that forum for their first 6 months here. The REAL PROBLEM here is so many marketers come to this forum to AVOID PEOPLE in real life. "I want to learn marketing so I can sit on my computer all day making money and being a hermit".

    Thats fine, and you do NOT need to know how to sell face to face. But you still MUST KNOW HOW TO SELL TO **PEOPLE** regardless of the medium. We must have thousands of newbies who come to this forum, try promoting a blog or website, try youtube or facebook, then they fail so badly that they give up on marketing completely.

    MAYBE if they learned more about PEOPLE than the g/damn interwebz, they'd actually succeed at selling to people. Because that is REALLY what we're all doing here. Whether your online or offline, you're selling to PEOPLE.

    The MORE you know and understand about PEOPLE, the more an advantage you will ALWAYS HAVE over other marketers. Just look how many conversations we have on this forum about "how to build credibility" or "how to build trust" or "how to build value/desire". Its very seldom. On the other hand you will see a thread EVERY DAY about "how to get more traffic" or "how to make money".

    Then people wonder why they fail lol.

    -Red
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