How would you market to temporarily hot prospects?
So my niche is education\tutoring and many of my prospects will be students who are gearing up for an exam or class they are taking. They will often become super motivated for 1 week up to several months, but after several months the exam/class or whatever is over and they no longer care about it. Do you have any advice on how to market to these people? For example, let's say I am selling a study guide for a college exam, but then the exam is over, are my prospects no longer interested? They might not even be in school anymore. Do I keep pitching study guides and education products or what?
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