Am I in the wrong niche?

11 replies
My trucker site has been online for 1 year now, and only earned a grand total of $200. But I've spent over $1000 plus my time working on it. That is ok because I've learned so much in the internet marketing world, and still have more to learn.

I'm starting to think the Truck Driving niche has too much Compation for me to ever rank for any good keywords. Trucking items on clickbank don't have a good gravity.

So I'm asking your opinion on whether or not I should change direction? Give up on this site to concentrate on another niche? My goal is to earn $500 a month online then grow from there.


When I look at other sites in my niche on page 1 I don't know if I could ever beat them. Even if I write 1000 articles. I have over 100 articles now with the keyword "Trucker" but I'm not even ranked in the top 500.



Yes I'm doing seo and building backlinks but they are showing up on google webmaster. My biggest question is on the Trucking niche. How do you know a niche is bad, and to give up on an under performing site? I know my grammar is bad I'm outsourcing that. Thanks for your help warriors.
#niche #wrong
  • Profile picture of the author Prateek Dwivedi
    Maybe there is some problem with your SEO strategy, your link building?
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  • Profile picture of the author gonzotrucker
    I have been blog commenting leaving a link, article submissions, and link swapping with revelant site. Plus Social Media twiter, facebook, etc etc, and I get a lot of site views from twitter. When I tweet out a link I get 100 to 200 hits but they read the article tell me good job then leave.
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  • Profile picture of the author Prateek Dwivedi
    Well, it would be very difficult to comment without actually looking at everything, but I don't think it is very very difficult to rank for the keywords your site is being ranked for. You just need to find the right thing and replicate it.
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  • Profile picture of the author travlinguy
    I clicked on gonzotrucker.com in your sig. There's a big photo spread, pics of the Philippines, the beach, a cute babe, etc. I understand this is related to your "Around The World Truckers" section. My question is, are truckers interested in what's going on around the world in the trucking industry? I'd guess they're like everyone else in every other market. They're interested mainly in stuff that affects them. Around The World Truckers is okay but to have it on the main page is likely a turn off for many actual truck drivers because they aren't really interested.

    The only thing I wanted to see in that spread was a closeup of the babe on the beach. After I looked at a couple of her pics I wondered what any of it had to do with trucking.

    I wouldn’t change niches, I'd try really hard to give your core audience what they want. I can't comment on what that is because I'm not familiar with trucking. But it shouldn't be hard to figure out simply by visiting other successful sites. Then do what they're doing only give it your own personal twist. And the Around The World Trucking thing is cool, as a feature. But not the main feature and not on the front page. Good luck.
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  • Profile picture of the author Bill_Z
    What are you trying to accomplish? What do you want your visitors to do? When I clicked on your site, I had no idea what to do or what the site was about.

    Look at the top sites in your niche, and see what they are doing and how they organize their sites. What did you spend $1000 on exactly? Just content?

    In my opinion, the first thing you need to do is totally revamp the home page and make it static. On your homepage I should be able to see what your site is about, what I can find out, and I can get out of it. Right now I see a bunch of pics that I'm not really interested in. And then when I scroll down, the content is formatted terribly.

    The categories don't seem to make much sense either. Maybe it's because I'm not a trucker? But you have one category for an Amazon product. I don't think that's a good approach. You are better off putting that type of thing as a banner in your sidebar or something.

    As far as SEO, not sure what you are doing but maybe you should concentrate on the content and hire someone to do the SEO for you. That person should be able to help you with not just link building but site structure, keyword research, etc. SEO is NOT just about link building. If you decide to hire someone just be careful, lots of scammers out there. Good luck.
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  • Profile picture of the author nasuryono
    From your post, I see that you are relying solely on SEO traffic.

    Unless you are on page one of Google, your backlinking effort, etc. will be useless.

    I would recommend you take a look around for some other traffic sources.

    Here's an exercise that you might try:

    Pretend that Google does not exist. What would you do to bring traffic to your site?

    Think about it. There are plenty of traffic sources available: Video, Forum, Web 2.0, etc.

    You need to explore them all and not rely solely on Google. After you do this, you will learn many traffic generation method and then you will see whether your niche is profitable.
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  • Profile picture of the author eternalwarrior
    You are not in the wrong niche, your content is somewhat misleading. I thought you will provide some guide on how to get highly paid truck driving job, but I see a different scenario!

    I see you put everything on your site like truck driving schools, truck driving tools, bluetooth headset bla bla...

    Your niche is good, no doubt. Try to narrow your niche to sub niche. For example, focus on only "Truck Driving Tools" and try to sell some stuff.
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  • Profile picture of the author gonzotrucker
    I have a page with the best paying trucking jobs in the industry. I also have many articles teaching people how to earn the best pay. What I don't get is 1 of my competitors is on page 1 with fewer links than me, and even fewer pages. His site is also newer than mine. Sounds like I need to clean up the site a bit to get more conversions. I'm wondering if there is something I'm missing in the seo of the site itself.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by gonzotrucker View Post

      I have a page with the best paying trucking jobs in the industry. I also have many articles teaching people how to earn the best pay. What I don't get is 1 of my competitors is on page 1 with fewer links than me, and even fewer pages. His site is also newer than mine. Sounds like I need to clean up the site a bit to get more conversions. I'm wondering if there is something I'm missing in the seo of the site itself.
      As travlinguy mentioned, these aren't the main focus of your website. Your "truckers around the world" bit is. It's obviously not converting. I think your website has the right content; but the delivery is incorrect. Rearrange your site and try again.
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    • Profile picture of the author Bill_Z
      Originally Posted by gonzotrucker View Post

      I have a page with the best paying trucking jobs in the industry. I also have many articles teaching people how to earn the best pay. What I don't get is 1 of my competitors is on page 1 with fewer links than me, and even fewer pages. His site is also newer than mine. Sounds like I need to clean up the site a bit to get more conversions. I'm wondering if there is something I'm missing in the seo of the site itself.
      Number of page and number of links is not the way to judge competition. Your competitor could have only 20 pages but 10 very powerful links and he will kick the crap out of you in rankings. It's really too difficult to tell. Like I said, you might want to hire someone to take a look at all of this for you and help you. Or just spend the next few months reading as much as you can about on-page and off-page SEO.
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  • Profile picture of the author larry1113
    Truck driving niche sounds like a tough bet.

    I'd definitely pick a niche where there's more competition i.e. money.

    A niche you're passionate about in either Wealth, Health or Lifestyle

    Good luck!
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