Do you think hype still sells?

by 56 replies
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Hey warriors I was just curious do you guys think that hype still sells?

Also, do you know of any case studies floating around with good info back any of the results?
#main internet marketing discussion forum #hype #sells
  • Of course it sells, that's why its plastered in any internet marketing product

    It has to be specific and point at a problem people are having, to be most effective.

    Hype sells better if it sounds hypy but it actually DELIVERS.
  • How much hype could a hyper hype if a hyper could hype hype?

    ...

    sorry. just in that kinda mood.

    Ron
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  • Hype will always sell, no matter the medium.
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    • It may sell, but conversion on hype is getting lower and lower.
  • Hype is overhyped
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    • But overhype is underhyped.
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  • I don't fall for it, but it still sells because most people are into immediate gratification and instant success. I introduce people in my real life who need money to internet marketing and stuff. They will give up and complain after a matter of days saying it takes too much work -- even they know what I'm showing them is real and works. Then, they just go back to complaining about being broke like there's nothing they can do about it. If you want proof, just look at how much crap comes out of the IM space.

    Joey
  • Hype definitely sells, But the problem with hype is that it sets unrealistic expectations for your buyers. Which leads to inevitable disappointment for most of these people.

    Our subconscious mind is pretty smart, While we fall for hype quite easily and buy on impulse. Our subconscious mind already knows that the product wont live up to the hype.

    So we buy, we read and we store. Even if we do take action, we usually don't have the kind of success that the sales copy promises, At least not instantly. So we give up on the product and continue on our search for the "next big thing".

    We all know that the "gurus" aren't really sitting on a beach on their private island and getting a exotic massage while their "magic software" fills their bank accounts with money.

    We all know that we wont develop an amazing body in 7 days and 12 hours flat..

    But we definitely wanna believe that there's a shortcut, A way to get instant results.

    So... YES! Hype (in moderation) definitely sells

    - TheSimpleWriter
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  • Correct me if I'm right about this, but John Carlton once wrote, "If your product does incredible things you can make incredible claims about it." Hype is just the fine art of describing your product from its absolute, most positive viewpoint. Take a look in your inbox and follow the affiliate links. There's a reason for all those video sales letters peddling a pig in a poke -- it works.

    Jon
  • Of course hype sells. There's nothing wrong with using hype in your sales letters... as long as you can deliver! And that precisely the problem with IM: 99% of the offers hype on what they simply cannot deliver, thus "hype" turns into "lie".
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    • Yep ditto on that point. Pretty tuff if your wso is saying you'll make X amount of dollars a month. Unless they throw in a crystal ball with each order. Mines back at the gypsy shop for repair.
      i love the ones saying i made a million bucks in one month. Bye now $7.00
  • It might still sell, but it is no longer as effective as it used to be. People are getting sick of hype and becoming blind to it imo.
    • [2] replies
    • Wrong! People don't get sick of hype. People get sick of non-delivering hype.

      Have you watched any of Apple's videos promoting the iPhone, or the iPad, etc? it's PACKED with hype (they use statements like "mind-blowing resolution", "jaw-dropping graphics", etc all the time). Yet sales for iPhones and iPads are through the roof. Why? because they deliver on their hype.

      Using hype is OK and works like a charm, but you gotta make sure that you can actually deliver on your hype. Otherwise you're simply telling lies and you end up alienating your prospects/customers.
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    • Banned
      For once, I agree with ole' drive by poster here. Take a look outside of IM, watch some commercials. Hype is everywhere. People who have been in IM a bit are just more wary of it because the hype tends to lead to a much more expensive burn.

      Correction, hype is no longer effective for you and you are getting blind to it. That's only because you've already been burned and can see the signs. You'd be amazed how starry eyed people still get when they stumble upon their first MMO sales letter.

      Remember, you aren't the market.
  • Hype SELLS everything. It's an integral part of selling... well everything. Check out this quote from a top UFC fighter getting ready to do battle this weekend.

    "I'm going to make sure every one of his teeth are broken, his arms are broken, his legs are broken. He's not going to be able to walk out of the Octagon by himself. I can guarantee that."

    You know what that is? It's hype. With that comment, Anderson Silva got the entire MMA fan-base and media buzzing. Buzzing for what? To get them to spend $54.95 to see if this "guarantee" goes down or not.

    Have you ever listened to the radio, or watched television? Commercials are full of hype, whether its for upcoming shows, products, and even services.

    Hype is used to get you EXCITED to buy something.

    "Your going to look absolutely GREAT in these jeans!" It's kind of a blanket statement that doesn't apply to everyone, just those who are wanting to look great in jeans.

    Hype is a part of marketing. Delivering, however, is a whole 'nother subject!
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  • hype definitely sells. There is no doubt about that
  • see the wso section :-) How many "quick" methods are being sold!
  • As long as we are driven by greed. As long as we want to reap what we did not sow, hype will continue to sell. And I do not see that Lazy mentality of ours changing in the next few years.

    So Hype sells and it will continue to sell. Problem is, we as buyers, we even want a little bit of it.
  • Hype is marketing, be it on TV, radio, internet or where ever. The question I ask myself is how much hype is TOO MUCH. I think to many people cross the line to often. It is OK and accepted to do a little hype but when it comes to the big lying hype it has crossed the line, if you ask me. We have come accustom to so much hype it is natural for us in everyday life. If you think of people living 100 or 200 years ago they did not see the hype in their life that we see in a day or an hour on TV.

    I believe in keep it natural and simple. It is more personal and we are not hollywood so we do not need to make Toby look like Spiderman which is not so easy. I guess they figured that out now too. I think telling a real story and doing it ... like they did 100 - 200 years ago will still work and it is real and natural.

    Just my thoughts...
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    • Of course it sells.

      Do you want;

      nice, looking hair
      or
      lush, gorgeous locks

      firm stomach
      or
      sexy, six pack abs

      earn a good online income
      or
      make thousands of dollars daily

      good chocolate cake
      or
      melt in your mouth, decadent, oh so rich chocolate cake

      you get my drift...
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  • It's one of my first posts here, but have been in the IM game for the last 3 years.

    'Hype' definitely sells. I think the word gets such a bad rap because so many people underdeliver on their promises (I've been guilty of it in the past).

    I learned my lessons on "hype & follow through" through my own mistakes.

    But if you're genuine, you know your product is on point, and can deliver real results then there should be no hesitancy to be 'confident' about what you sell. Period.
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  • It definitely still sells. Especially to biz opp seekers. (They'll buy into hype again and again and again)

    Sometimes you have to be a little hypey. All sales is a little hypey but if you deliver than it's okay.

    "Tell them (sell them on) what they want, give them what they need" was a quote from Dan Kennedy I think (don't quote me on that)

    But it makes a lot of sense.
  • Unfortunately it does
  • Hype sells but hype without backing it up with real info, real success and real products just results in a high refund rate!
  • Yes it does but I learned from a wise old man by the name of Flavor Flav: "Don't Believe The Hype!"
  • Every time Apple is ready to release some new whiz bang product, the prototype mysteriously gets in the hands of some unsavory character, causing worldwide headlines. HYPE.

    The government says the economy will collapse and the world as we know it will change, unless this bill is passed today. HYPE.

    Tom Cruise and Katy Holmes are getting a divorce - "Read the Shocking Details". HYPE.

    Hype sells magazines, political agendas, electronics, and everything in between. If you don't believe this or don't believe in using it, you are in the wrong business. A simple marketing course at your local college should set you straight.
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    • [1] reply
    • Hype sells. Just don't do it in a gimmicky way. It will be a turn-off.
  • Try and find something with a simple sales pitch in the wso forum :rolleyes:
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    • Why just the WSO forum? Try the same thing on TV, in a magazine, or on the radio.
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  • Hi,

    People love hype.

    Many like to hype together.

    Hype would normally transformed into compressed forms called mantras.

    One single short word would simply spark a lot of imaginary fireworks.

    That should be the warning signal to take a step back.

    Or, you might just fall off the cliff together along with the mantra-nized herd.
  • Hype will always help marketers sell more products


    Just take a look at the average TV commercial


    Marketing Hype with never go away
  • Hype = an unproven claim.

    Energy-packed words and phrases that evoke strong emotions are not hype.

    Story, metaphor and allegory that spark the imagination are not hype.

    Lying is not hype... it's lying.

    Never make a claim bolder than your proof, and prove every claim you make.

    Just sayin'...

    Brian
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  • Hello, I would just like to give you some advice. A lot of over hyped marketing that you see on the internet ends up being get rich quick scams. I’m not judging you in any way! But if you hype things to much people can think it’s too good to be true and think it’s a scam.


    The best way to market something is to be totally transparent and truthful. People will trust you more and you can build a good relationship with your readers. You may even get people reviewing your products and services and repeat customers if you are honest.


    So being truthful and transparent can build a great lasting business for years to come


    I hope this helps you


    Regards
    Keith
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    • Hype sells - no doubt about it. However, over-hyped products that don't deliver also lead to unhappy customers, lots of refunds, and a damaged reputation. So, hype away if you've got a great product - but if you don't, then improve it first or create (or find) a better one to sell.

      Btw, there's also a big difference between "hype" and flat out lying. It's one thing to say that XXX product (using the MMO niche) will help you "achieve the life of your dreams" versus saying that with XXX product you'll be earning "7 figures a week in the next 10 days - guaranteed".
  • It works. It will always work. It is psychology, and you are pulling on the persons wants and needs. Pretty crazy if you think about it.

    The problem has already been mentioned. There is so much hype out there that doesn't stand up to their claim that it dilutes the power of all the other hype.
  • Banned
    Yes, Hype definitely sells and the best example I can think of is SenukeX. There are other alternatives too but people always go for it in the end even if its high priced.
    • [1] reply
    • I disagree.
      Hype Products will always have a lower conversion rate and higher return rate compared to a Good Product that is openly and honestly demonstrated/reviewed.

      The biggest reason why is that your subscribers are not idiots. A over hyped pitch is an insult and is a one way ticket to get your ads blocked by your clients.
  • Have you not been in the WSO forum recently? That forum is full of hype and BS.
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  • Yes. it still does sell. And will continue to do so for years to come.. that's how we'r wired I guess?
  • Wouldn't over kill on the hype but i do believe hype encourages sales.
  • Yes, still work for some products, you can see some products which are selling in WSO...
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  • Hype may sell in the beginning, but you can't sustain it. Not in the IM field.
  • Hype, cleverly disguised as value, scarcity, and the new big thing.
  • I like Dr. Glen Livingstone's definition of hype as: A promise without proof

    If you have proof of your claims then it's not hype. If you're exaggerating your claims and you can't deliver on them... then it's hype.

    I think hype's a lot like getting drunk.

    It feels good at the time but the next morning you wake up, curse yourself and tell yourself it's never going to happen again... until next time that is
  • Hype has never sold anything, ever. It draws eyeballs, but in the end a pile of crap can't be sold with hype. Thus, hype doesn't sell.
  • Hype always helps. Hype for movies will definitely generate more box office sales on opening weekend. Hype and buzz for a launch will drive more sales on launch day. The problem is using hype to sell a crap product. As they say, you can trick someone once, but not again. However, hype paired with something genuinely good is a good thing.
  • Hype sells everything. Its the major part of any copywriting course. Why else would you end up on any sales page? That's why so many BS WSOs initially do so well. Then, when PayPal cancels their account because of the refunds they complain that people did not read the WSO carefully or didn't understand what they were buying. That's because the hype had no basis in reality. When you can deliver on your hype you are a star.
  • Definitely, hype does work. No wonder a lot of customers or clients are pissed off when they buy something on the net. Later on, they discover it's full of crap. You know why they are convinced to buy? The seller creates the kind of hype which will enable the person who reads his sales thread or squeeze page to be excited to get the product or service the soonest possible.

    But for long-term, better to be honest than creating a hype which will take its toll on you when customer after customer starts to client. In return, this will bring in more damage to you financially. Once your reputation is ruin online it is do difficult to get back worst, you would want to vanish in thin air right away.
  • Put me in the pro-hype camp. I do think hype still sells because people want to believe. However, the product better deliver or you will have many refund requests. Then, there is that subset of people who are skeptical no matter what.
  • I'm not saying that you're all wrong in fact it's good if you still give value. But personally to me, I hate hype. It's hard to see which is a good value when people always "hyping" their product.

    Because some will say (this is just an example) they make a thousands of dollar in an unrealistic time (21 days or so) at their first try and they said even a newbie can do it. Ironically, their salespage looks horrible (the design) and the words are very long.
  • Yes, hype still definitely sells, particularly in some areas such as IM ebooks, courses etc.!

    On the other hand, after some decades of over-done hype now, certainly there is a reaction against it, people are becomming wise to it, and honesty and transparency is becomming increasingly effective. In some areas, honesty beats hype right now, in practice . . . such as Amazon physical product reports, for example (which are a great earner, by the way!).

    Chris
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