How many people do you need on your list to start making cash?

Nathan,

It all really comes down to the quality of your subscribers. If you have a list of general freebie seekers, you may have very low conversion rates. Conversely, if you have a list of qualified buyers and you are offering something they really need, your conversion rates will probably break all averages.

With that said, if you are just throwing any and all offers that come along at your list, most likely you can expect 1% or less conversions.

My recommendation is to try to really narrow down on a very specific niche that has buyers and then offer a product to them they just got to have. Take care of that list and they will take care of you even if it is a relatively small list.

One tactic I use frequently is segmenting my lists. For example, if I want to promote an Adsense related product, I will create a freebie, a squeeze page, and an autoresponder series for it. After that, I send a broadcast to my general list promoting the freebie. This way, I am qualifying everyone on my list interested in Adsense stuff. It may seem like a hassle for subscribers on your list to subscribe to another one of my lists, however, they have qualified themselves and are highly targeted. I make these lists single opt-in for ease. These people already know and trust me because they are already on my general list where I am constanly nurturing them. I don't have to send a whole series of follow-up emails for every product I promote to the entire list which could irritate them. Only the segmented lists of these highly targeted, qualified prospects get the email series. I have had conversion rates in the double digits from them.

Hope that helps,
Later,
Walt

That's just a rubbish number that has been thrown around by Internet Marketers for years now. It means absolutely nothing.

Do you actually have any solid stats to back that up or are you just repeating what you have heard from others?

I certainly earn a lot more than $1 per subscriber per month.

How much I earn... well that's my business.

But the more targeted and the more personal and genuine your relationship with your list, the better off you will be.

Being a vendor I get to see the results of a LOT of affiliates and how their mailings convert when selling my products. I also subscribe to most of their lists so I can see exactly how they treat their lists and there is a VERY strong correlation between the way they treat the lists and the way those lists react to their promotions.

The guys who promote products every day of the week (the majority) have very lame results when doing promotions. They might make 5, 10 sales if they are lucky. You then see the guys who will only promote a product once every couple of weeks but when they do they can sell hundreds of copies each time. So they actually make more money and don't wear out their list in the process.

I know which one I would much rather be. It sure makes it a lot easier to sleep at night when you know you are not treating your customers like a bottomless money pit.

How many emails per months do you send them for that and what is the ratio of free information to offers?