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Reducing returns at ClickBank

by Marty S
7 replies
I am launching my first ever CB product later this month. It is a value packed video tutorial series for playing online poker tournaments.

What I would like to know from exp. Warriors are the strategies you have used in order to keep returns low and affiliates happy.

Here is what I am planning or thinking about dong so far -

Owners will have to sign up to an autoresponder list allowing me to send them

- recent strategy videos that only they see
- a poker newsletter
- free product trials that I coordinate on their behalf
- little known resources for more help on internet

I am also curious as to the timing of when to notify them within the return period.
#clickbank #reducing #returns
  • Profile picture of the author GailTrahd
    Hi Marty - Clickbank has a return policy that you have to offer to your customers - 90 days - but others have found a better return rate when they offer a longer return policy. I think the thought is that if the length of time is long enough the customer will forget to ask for the refund

    On the other hand there are marketers who will offer a bonus several days after the refund policy has expired and the bonus has real value - which decreases the refund rate.

    Staying in touch with the customer with information that goes only to paying customers should be billed as a bonus because they are bonuses you don't offer to others on your list.

    Those are some of the strategies that I've used and have been used by others. On the other hand you really have to know your target audience and figure out what will help them to trust you - and delivering quality content goes a long way toward decreasing your refunds.

    Gail
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    • Profile picture of the author Trader54
      Originally Posted by GailTrahd View Post

      Hi Marty - Clickbank has a return policy that you have to offer to your customers - 90 days -

      Gail
      It's 56 days.
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  • Profile picture of the author Tina Clark
    A physical product (cd-rom) works wonders. A couple of bucks and a little work, though.

    Also, if you have an alternate product that you can offer them in lieu of a return if they ask for one.

    I've had amazing results with both these methods.
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  • Profile picture of the author Kris Turner
    Originally Posted by ProductCreator View Post

    How do you offer a customer a bonus after the guarantee has expired without it looking underhand?

    Another way is to offer them several bonuses during the guarantee period.
    I don't see that as underhand. It's a common stick strategy. I wouldn't wait until day 57 and give someone a bonus though...That would be wrong. But there's nothing wrong with having a free twice-weekly teleseminar every couple of weeks for 2 or 3 months for customers.

    If they're great, they wouldn't want to lose having access to the last few.

    As for reducing refunds, it's aways a good idea to have a lengthy autoresponder series helping someone get the most from your product. And some unadvertised bonuses can't hurt.
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  • Profile picture of the author Tony Vercetti
    Following up with your clients with an auto responder, and providing them with actual bonuses they can use, as well as useful advice, instead of just trying to upsell or cross-sell would be a good way to reduce the return.

    A physical product could work, I honestly never tried that angle as a bonus though.
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