4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

DM Experts - Please help with this Postcard question

by Freddie Crossberg
3 replies
Hi Warriors,

If you are targeting specific business owners or professionals, lets say chiropractors, would you send out a postcard to their office or home address?

If someone has tested the response rate of home vs office address, I would really appreciate hearing from you

Thanks,

Sam
#experts #postcard #question
  • Profile picture of the author Randall Magwood
    Send the postcard to their home address. Make it attractive.

    The secretary at the offer will more than likely discard your postcard. If you want to mail to their office, get creative with your delivery design.

    Send a bulky and odd-looking package that the secretary will assume that the chiropractor ordered. This has a much better chance of getting to the chiropractor.

    And these are chiropractors... most have money ($100,000+ a year). So if you can win over chiropractors with your offer, you can easily recoup your cost in creating and carrying out your direct mail campaign.
    Signature
    ==>> Free book reveals make money with affiliate marketing
    {{ DiscussionBoard.errors[6543942].message }}
  • Profile picture of the author RogueOne
    Originally Posted by Sam Dunning View Post

    If you are targeting specific business owners or professionals, lets say chiropractors, would you send out a postcard to their office or home address?
    I think that would depend a lot on the type of business you are targeting, and, as Randall mentioned, who gets the mail. People go through their mail over the trash can.

    I would also send different cards to the home vs the office. To their home I would make the card look personal. To the office you'll want a card that looks official and important.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[6544692].message }}
    • Profile picture of the author Lance K
      Send it to the office and in the headline mention that profits will increase so much that they would feel guilty if they didn't give the receptionist a nice raise.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
      {{ DiscussionBoard.errors[6544762].message }}

Trending Topics