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Is Internet Marketing Programing Your Mind For Failure?

by The Niche Man
32 replies
Many people seek the solace of Internet Marketing for the success they think it can bring them. But many unconsciously allow it to program them for failure.

Why? Because of its easy money, no work, and in most cases no planning culture. In fact, much of it goes against the grain of sound business fundamentals.

For example, how many of the make money guides, DVD's, or programs included explaining how to create a business or marketing plan? Or Budgeting or cost analysis.

Granted these subjects are not as sexy as throwing together hypey ads then sitting back and dreaming of the riches it will bring you.

Or ordering the next shiny opportunity and visualizing the the color Mercedes you'll order with the money you'll make. But this is how many unsuspecting Internet Marketers continue to program themselves for poverty. So Beware!
#failure #internet #marketing #programing
  • Profile picture of the author Chri5123
    Originally Posted by The Niche Man View Post

    Many people seek the solace of Internet Marketing for the success they think it can bring them. But many unconsciously allow it to program them for failure.

    Why? Because of its easy money, no work, and in most cases no planning culture. In fact, much of it goes against the grain of sound business fundamentals.

    For example, how many of the make money guides, DVD's, or programs included explaining how to create a business or marketing plan? Or Budgeting or cost analysis.

    Granted these subjects are not as sexy as throwing together hypey ads then sitting back and dreaming of the riches it will bring you.

    Or ordering the next shiny opportunity and visualizing the the color Mercedes you'll order with the money you'll make. But this is how many unsuspecting Internet Marketers continue to program themselves for poverty. So Beware!
    Interesting post!

    Agree with you.

    The flipside though is that you spend too much time planning and not enough time doing.

    You DO need to plan or at least have an end result in mind.

    However you also need to follow that through to the end whatever the outcome and then reassess - if it worked brilliant if not you need to work out why - plan an action and go for it again.

    What REALLY programs people for poverty is thinking that they can get their wildest desires without actions.

    The people that succeed know EXACTLY what they want, WHY they want it and take ACTIONS to get it.

    Just my 2 pence,

    Chris
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    • Profile picture of the author The Niche Man
      Originally Posted by Chri5123 View Post

      Interesting post!

      Agree with you.

      The flipside though is that you spend too much time planning and not enough time doing.

      You DO need to plan or at least have an end result in mind.

      However you also need to follow that through to the end whatever the outcome and then reassess - if it worked brilliant if not you need to work out why - plan an action and go for it again.

      What REALLY programs people for poverty is thinking that they can get their wildest desires without actions.

      The people that succeed know EXACTLY what they want, WHY they want it and take ACTIONS to get it.

      Just my 2 pence,

      Chris
      I agree with your point about taking action, and not always be in a "planning to do phase".

      But it's ironic that Internet Marketing is one of the few industries where people have to be reminded to take action.

      People who start a restaurant, grocery store or hot dog cart don't have to be reminded to take action. But it seems like people in Internet Marketing do. Why is that?
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      • Profile picture of the author contentwriting360
        Banned
        Originally Posted by The Niche Man View Post

        People who start a restaurant, grocery store or hot dog cart don't have to be reminded to take action. But it seems like people in Internet Marketing do. Why is that?
        If I may share my thoughts, Internet Marketers have the tendency not to take actions or to delay actions because there's no supervisor or manager who will tell them 'Hey Joe, I need this done by 3 o'clock.' Not all Internet Marketers are procrastinators though.
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        • Profile picture of the author The Niche Man
          Originally Posted by contentwriting360 View Post

          If I may share my thoughts, Internet Marketers have the tendency not to take actions or to delay actions because there's no supervisor or manager who will tell them 'Hey Joe, I need this done by 3 o'clock.' Not all Internet Marketers are procrastinators though.
          Internet Marketers are supposed to be entrepreneurs not employee. But I understand your point, maybe many still have the employee mentality - and tend to take the path of least resistance.
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          • Profile picture of the author contentwriting360
            Banned
            Originally Posted by The Niche Man View Post

            Internet Marketers are supposed to be entrepreneurs not employee. But I understand your point, maybe many still have the employee mentality - and tend to take the path of least resistance.
            That's right, Niche Man. Some still have that employee-mentality.
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      • Profile picture of the author Chri5123
        Originally Posted by The Niche Man View Post

        I agree with your point about taking action, and not always be in a "planning to do phase".

        But it's ironic that Internet Marketing is one of the few industries where people have to be reminded to take action.

        People who start a restaurant, grocery store or hot dog cart don't have to be reminded to take action. But it seems like people in Internet Marketing do. Why is that?
        I think this is because, to use your example, as a hot dog cart owner you would know EXACTLY what you need to do to make money.

        i.e Selling x amount of hot dogs per day = $xxx profit.

        So you are taking FOCUSED action that you know will help your business.

        The PROBLEM with Internet Marketing at least in the "taking action" sense is that simply taking action does not guarantee results.

        Again, you need to know EXACTLY what you are doing and have a plan.

        This is the big difference - also when you add in so many areas to focus on in IM you get people jumping from one to another and getting little to no results.

        So it is harder to take focused action with IM because you need to know what you are trying to achieve.

        My advice for what it is worth is focus on ONE aspect of IM until you master it, or at least achieve some sort of result - analyse and then tweak until you get there.
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  • Profile picture of the author bigjonnyg
    Great info thanks
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  • Profile picture of the author HN
    Banned
    A few quotes from Brain Tracy.

    "Action without planning is the cause of every failure."
    "It's like driving down the street in a car with no steering wheel. You just drift in every bump, every interaction everything that happens sets you off in a different direction."
    "The balance of the population has either very vague goals or no goals at all"


    Action without planning is the cause of every failure.

    Only 3% of adults have clear written goals. Couldn’t you use an edge over 97% of the population?
    Here’s the time-tested formula for setting and achieving goals:
    1. Decide exactly what you want. Don’t do something very well that needs not be done at all.
    2. Write it down. Give that goal tangible form. Otherwise it’s just a fantasy.
    3. Set a deadline on your goal and sub-deadlines if necessary.
    4. Make a list of everything you can think of that you must do to achieve that goal.
    5. Organize your list into a plan. Organize by priority and in sequence. Make it as a flow chart.
    6. Take action on your plan immediately. Execution is everything.
    7. Resolve to do something every day that moves you to achieving your goal.
    I seems that instead of investing a little bit of money into books from people like Brian Tracy, people buy hyped up couching from "Gurus" who just recycle Brian Tracy, Napoleon Hill and other great authors. Some marketers even teach the same thing word by word and people are paying $2,500 per seminar or more. Absolutely ridiculous.
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    • Profile picture of the author The Niche Man
      Originally Posted by HN View Post

      A few quotes from Brain Tracy.

      "Action without planning is the cause of every failure."
      "It's like driving down the street in a car with no steering wheel. You just drift in every bump, every interaction everything that happens sets you off in a different direction."
      "The balance of the population has either very vague goals or no goals at all"

      Brian Tracy Personal Time Management 1 of 6 - YouTube

      Action without planning is the cause of every failure.

      Only 3% of adults have clear written goals. Couldn’t you use an edge over 97% of the population?
      Here’s the time-tested formula for setting and achieving goals:
      1. Decide exactly what you want. Don’t do something very well that needs not be done at all.
      2. Write it down. Give that goal tangible form. Otherwise it’s just a fantasy.
      3. Set a deadline on your goal and sub-deadlines if necessary.
      4. Make a list of everything you can think of that you must do to achieve that goal.
      5. Organize your list into a plan. Organize by priority and in sequence. Make it as a flow chart.
      6. Take action on your plan immediately. Execution is everything.
      7. Resolve to do something every day that moves you to achieving your goal.
      I seems that instead of investing a little bit of money into books from people like Brian Tracy, people buy hyped up couching from "Gurus" who just recycle Brian Tracy, Napoleon Hill and other great authors. Some marketers even teach the same thing word by word and people are paying $2,500 per seminar or more. Absolutely ridiculous.
      Brian Tracy is the modern day Napoleon Hill. Still the most underrated success coach on the planet. Always gives wall-to-wall value. Should be on every Internet marketers shopping list.
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    • Profile picture of the author ejullya
      Originally Posted by HN View Post

      A few quotes from Brain Tracy.

      "Action without planning is the cause of every failure."
      "It's like driving down the street in a car with no steering wheel. You just drift in every bump, every interaction everything that happens sets you off in a different direction."
      "The balance of the population has either very vague goals or no goals at all"

      Brian Tracy Personal Time Management 1 of 6 - YouTube

      Action without planning is the cause of every failure.

      Only 3% of adults have clear written goals. Couldn't you use an edge over 97% of the population?
      Here's the time-tested formula for setting and achieving goals:
      1. Decide exactly what you want. Don't do something very well that needs not be done at all.
      2. Write it down. Give that goal tangible form. Otherwise it's just a fantasy.
      3. Set a deadline on your goal and sub-deadlines if necessary.
      4. Make a list of everything you can think of that you must do to achieve that goal.
      5. Organize your list into a plan. Organize by priority and in sequence. Make it as a flow chart.
      6. Take action on your plan immediately. Execution is everything.
      7. Resolve to do something every day that moves you to achieving your goal.
      I seems that instead of investing a little bit of money into books from people like Brian Tracy, people buy hyped up couching from "Gurus" who just recycle Brian Tracy, Napoleon Hill and other great authors. Some marketers even teach the same thing word by word and people are paying $2,500 per seminar or more. Absolutely ridiculous.
      If every newbie internet marketer received this guideline, much less than 97% or so internet or online marketers would be a failure.

      I believe that many newbies enter the market because they want to make "big" money and want to make it fast. Most likely things have changed with the recent Google cleanups, but for most part when someone searched for how to make money online, how to make money fast, often they came to a website that promised the moon and sucked the person in for a bad ride...

      Before long, they got sucked into purchasing all kinds of push button automatic income promises and pretty soon they were overspent, overwhelmed and failed. (Just look at the incredible amount of push button stuff that is offered daily on WSO).

      So does internet marketing program one into failure. Not at all. Only the greedy, lazy and perpetually naive ones and the ones that enter internet marketing without considering it a real business fail in internet marketing - 97%.
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  • Profile picture of the author Paul Stone
    The Niche Man - I completely agree with you!

    The problem with most people is that they don't have a passion other than "I want to make money!". That's not what it's all about. That's backwards and it's why the internet is so full of sludge spurted out by clueless newbies.

    Telling people to "take action!" may make them feel all warm and fuzzy, and it may motivate them to take action...but it will dry up if there's no substance behind it. Or even worse, they will take action but mislead many others with garbage.

    People need to start thinking; "What service/value can I offer others?" If you have a passion for a subject, and you know it very well, THEN build your business around it because you can offer something of value to others. That's what it's supposed to be about, offering something of value to others (which takes more effort than pushing a few buttons).

    If you cannot offer value (i.e. 95%+ of the MMO out there), then don't do it at all. If you don't have experience or anything good to say, keep quiet. There may be less people taking action and making money, but so be it; the internet would be a better place after-all

    It's just a shame that it wouldn't convert very well if you said all that in a sales letter
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  • Profile picture of the author IvinViljoen
    you have some good advice there niche man.IM is a dream job but not a pipe dream... You have to still work hard, even if you work for yourself. But, working for yourself has better rewards than working for someone else.
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  • Profile picture of the author sriram rajan
    Thanks for the post man . As long as one see "Internet Marketing".. in the context of "MARKETING", then things will be different, so the focus is on marketing and internet is just a medium... The problem is coming in not may people (including your truly) have that mindset of creating a business depending on the situation they come in to this field from... some want to just try to see if its real, some desperate for money (and the most susceptible victims pf the shiny objects)..

    I think reading books like "Influence", Brina tracys books etc before venturing here will stand one in a good position to take advantage of the "Internet" medium for their marketing..

    Of course there is no business like IM, other than your marketing knowledge , skill, you need to develop relationship and ready to do lots of market research to get to the BIG BOYS/ GIRLS position.. with dedication and focus it is much more manageable than the brick and mortar business, also the added benefit of location independence.... and we are blessed to be aware of this awesome power ... just hope every one prepares well before venturing out...
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  • Profile picture of the author williamk
    Banned
    You are absolutely right. But the point where most people lose is the action part. Planning and gathering knowledge takes a long time in my opinion.
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  • Profile picture of the author Anoopchawla
    Over the years I have learned Internet Marketing is anything but easy money and effortless, it requires as much work if not more than traditional business.

    Of course it has advantages like ability to start with low initial investment etc, but if somebody is thinking that IM will get them a Bentley with no work, he is surely on way to disappointment.
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  • Profile picture of the author abdoue
    marketers who sell how to make money ebooks and training programs always mislead their clients by omitting a lot of important steps in their systems
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    • Profile picture of the author Tenzo
      Originally Posted by abdoue View Post

      marketers who sell how to make money ebooks and training programs always mislead their clients by omitting a lot of important steps in their systems
      Really? Info marketers always do that?
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    • Profile picture of the author The Niche Man
      Originally Posted by abdoue View Post

      marketers who sell how to make money ebooks and training programs always mislead their clients by omitting a lot of important steps in their systems
      I not sure if they always mislead people. I think it's more a sense of leaving out a lot of essential stuff out of laziness or because people accept it (and in many cases expect it).
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      • Profile picture of the author ShaneBoyd
        Good points. I've been through a few "coaching" programs and they all say the same thing. "Treat this like a business." Well...what the hell does that mean? Unless you've read some books on how to run a business or had formal training (via college of real life experience), then you'll have NO IDEA how to run a business.

        You'll end up with the thinking that you just need to make sales, and it takes money to make money, or with all this gross there has to be some net around somewhere.

        Like it or not folks, a solid business plan IS needed.

        A marketing budget IS needed.

        A marketing calendar IS needed.

        Selling skills ARE needed.

        Basic business skills ARE needed.

        And last but not least...get rid of the phrase INTERNET MARKETING. Nobody here is actually MARKETING the internet anyway. You are selling. Period.

        Quick advice for new comers...take a course or two on business fundamentals. Then take a course or two on selling (or read a lot of books on the subject matter).

        Then implement those skills in your sales career. Because that's what you're doing. Selling.

        Have fun and make a lot of sales folks!
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        • Profile picture of the author Casey Wong
          Great stuff there Shane! A plan is needed to execute the actions to bring in the results, everyone should go through the process of selling, marketing to their chosen target market!

          One of the best thing to keep up with the game is to develop genuine approach and be true to yourself. Practice what you preach! I would recommend to go do real time business like sales job or marketing job in the real world.

          This will definitely make it easy for any sales professional to do Internet Marketing business within the snap of their fingers.. =)
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        • Profile picture of the author The Niche Man
          Originally Posted by ShaneBoyd View Post

          Good points. I've been through a few "coaching" programs and they all say the same thing. "Treat this like a business." Well...what the hell does that mean? Unless you've read some books on how to run a business or had formal training (via college of real life experience), then you'll have NO IDEA how to run a business.

          You'll end up with the thinking that you just need to make sales, and it takes money to make money, or with all this gross there has to be some net around somewhere.

          Like it or not folks, a solid business plan IS needed.

          A marketing budget IS needed.

          A marketing calendar IS needed.

          Selling skills ARE needed.

          Basic business skills ARE needed.

          And last but not least...get rid of the phrase INTERNET MARKETING. Nobody here is actually MARKETING the internet anyway. You are selling. Period.

          Quick advice for new comers...take a course or two on business fundamentals. Then take a course or two on selling (or read a lot of books on the subject matter).

          Then implement those skills in your sales career. Because that's what you're doing. Selling.

          Have fun and make a lot of sales folks!
          Good points one and all. But I'm not sure we need to get rid of the phrase Internet Marketing. You're right we're not marketing the Internet literally, but we are indirectly.

          For example, people who sold books, digital products and other items on the net in the beginning were selling more than products. Yes, they were selling people on the idea of buying online.

          Now consumers are more comfortable and secure with doing it. Thanks to the early pioneers of Internet Marketing, we're benefiting, whether you're selling soaps suds or hot sauce. And I feel that's still true today.

          So in a sense we're still marketing "the idea" of buying on the internet.

          If you do it well (by giving value) you're helping everyone who sells on the Internet. If you do it bad (by giving no or low value or rip-offs) you hurt all people who market on the Internet directly or indirectly in my opinion.
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          • Profile picture of the author Dave Espino
            I agree, Niche Man, the IM world is filled with people that have high expectations but weak planning / action / strategy muscles.

            This is not their fault, it is how we are generally programmed by schools, jobs and society.

            We are not taught to develop a gameplan, determine the best strategy and then take massive (and focused) action toward the goal.

            But these are the types of intangibles that are required to win - in business, in sports, in life.

            Dave
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  • Profile picture of the author RossVegas
    I don't think internet marketing sets us up for failure.

    Sure, we all fail at some point or another but i think its just a test to see who really deserves it in a way.

    failure is one of those things that everyone thinks defines you but it is as temporary as you let it be.

    Actually, i think internet marketing is the best place for failure. Hell, I've failed countless times and not a soul but myself has known about it because I handle my work on the internet privately.

    If you fail and no one knows, do you really fail at all?
    That's how I see it.
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  • Profile picture of the author DubDubDubDot
    When someone with an easy street mentality perceives their home computer as a source of income, the resulting train wreck explains basically everything negative about the industry.
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  • Profile picture of the author allpurposeguru
    Originally Posted by The Niche Man View Post

    Many people seek the solace of Internet Marketing for the success they think it can bring them. But many unconsciously allow it to program them for failure.

    Why? Because of its easy money, no work, and in most cases no planning culture. In fact, much of it goes against the grain of sound business fundamentals.

    For example, how many of the make money guides, DVD's, or programs included explaining how to create a business or marketing plan? Or Budgeting or cost analysis.
    Rich Schefrin, for one. But even he shares a fault with nearly everyone else. That is, nearly every how-to-make-money program derives its examples from the how-to-make-money niche.
    • Explaining landing pages? Where are sample landing pages for selling shoes?
    • Explaining affiliate marketing? It seems like everyone explains how to hawk information products (like theirs).
    • How about some examples drawn from ecommerce sites that use affiliate marketing as their business plan?
    • How about some regular, consistent awareness and guidance for the variety of ways people can make money on the Internet instead of limiting themselves to their little piece of it?
    I have wound up on a lot more people's email lists than I pay any attention to. I'm frustrated with plans and programs that I actually feel I get value from. I spend an awful lot of time looking for, and not finding, models for what I'm actually trying to do with my business.

    These people don't program my mind for failure. At least, I don't think so. But the amount of time I spend looking for something that will illustrate how to apply their recommendations to my own goals is time I can't spend on something else.
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  • Profile picture of the author getrichinfo
    i used to thought this is an easy stuff, haha! just like some of the newbies, create a blog, find a clickbank product, post some "review" , blah... here my affiliate link... 3 months then i discover i doing everything wrong!!!

    There are a lot of work to be done, need a lot of knowledge.
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  • Profile picture of the author BeauJustin
    The unfortunate image of Internet Marketing - perpetuated by the IM community - is of "easy" riches, and this draws a lot of people who are susceptible to hype, who, quite frankly may not be wired properly for this business.

    We need to tell people the truth: this is a business that takes hard work, diligence, action, investment, and - THANK YOU NICHE MAN - sound business principles to be successful.
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  • Profile picture of the author Randall Magwood
    The more gurus i see saying, "Earn $30,000 Within 30 Days" mess, i know that alot of newbies will get sucked in by the sales copy, and will be out of $300 for this ridiculous kind of product. Newbies won't comprehend anything... especially if there a meager 30 day money back guarantee on the item... Will take it 20 days just for the product to arrive at your house.
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  • Profile picture of the author Larry Leggett
    Online scams are more responsible for the failures we can see around. People should know before entering online marketing that it also requires a lot of hard work. No work, no money here.
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  • Profile picture of the author EddieWade
    Banned
    Originally Posted by The Niche Man View Post

    Many people seek the solace of Internet Marketing for the success they think it can bring them. But many unconsciously allow it to program them for failure.

    Why? Because of its easy money, no work, and in most cases no planning culture. In fact, much of it goes against the grain of sound business fundamentals.
    Why?
    I think because those people you are talking about got it all wrong! Success is not something that you can get out of nothing in a short period, as they thought it would. Plan it, build it, work hard for it and be patient!
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  • Profile picture of the author nicred
    Great info! thanks
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  • Profile picture of the author Viramara
    Everyone says "Take action!". But what action?

    Just like any other business, take action is only a piece of the puzzle. Careful planning and taking calculated risk can't be more important. I'd prefer "take a calculated risk!" than take action, LOL.

    Anyone who's buying into IM's "get $3K in 3 days" mentality are obviously doomed. But why some marketers who trying to sell their products will instill this mentality? Because it's proven to make a lot of people buy -- and the vendors make money! If lots of people are skeptical enough to question the methods and results, the vendors would considering to stop this silly bait.
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