My List Building "Success" After A Month..Any Thoughts?

29 replies
So I've been doing IM for years now but mainly as an affiliate blogger etc. I've had some great success with that but I've always known the value of building a list and really wish I had done it earlier.

I decided to start building a list in the fitness/health industry since I'm into fitness myself and it'd be no problem discussing it. Here's where I'm at after a month:

- 60 Targeted Opt-Ins (Only 2 unsubscribed so I feel that's pretty good)
- 13% Squeeze Page Conversion
- 20 Ezine Articles
- 25 YouTube Vids on My Channel
- Paid Advertising on Targeted Websites w/ Banners as well as Social Media
- Free 30 Page Download
- 12 Follow Ups (I'm going to creating more as I go)
- 0 Sales Unfortunately

I vary the follow up's between informative messages and then throw in a direct pitch to my affiliate product every few follow ups.

I'm getting clicks to my affiliate product but other than that no bites at all.

I kept hearing so much about list building between posts on here and WSO's but I'm curious if anyone who started recently has actually had any success (actually selling something)? Or are people just selling this method?

Also, if anyone has any thoughts on what I could improve definitely let me know. I feel like I should be seeing a sale any time now but who knows.

Thanks
#building #list #monthany #success #thoughts
  • Profile picture of the author gjabiz
    I'm not sure what the articles and youtube videos do...do they drive traffic to your opt in page and can I assume that if they opt-in they get the 30 page download?

    See, to me, the most important thing to list building is the quality of the list and how passionate they are about the subject matter.

    You are in a huge market place, what do your competitors do? And is the product you offer as an affiliate really TARGETED to this list you are creating? I'd guess not based on your results, at some point you have to sell something.

    I'm not sure about your process for building a list. It just seems like an awful lot of activity that isn't producing sales.

    Make a checklist of all that you've done and question each one, like, are my articles bringing traffic?

    Are my videos being watched? Which one is most popular? etc.

    Try to ANALYZE what you've done already and perhaps, you need a little more salesmanship in whatever you are giving away.

    The fact they are going and looking at the product shows some interest, but, why not ask a few of them why they didn't buy? You might get some valuable feedback from your would-be customer.

    I can't tell you exactly what parts aren't working, but you can tell yourself if you dig into the data you have and ask why.

    Good luck with your list building, the purpose is to get customers, anything short of that and it's not working. Careful examination should help you out.

    gjabiz

    Originally Posted by bbjumpman View Post

    So I've been doing IM for years now but mainly as an affiliate blogger etc. I've had some great success with that but I've always known the value of building a list and really wish I had done it earlier.

    I decided to start building a list in the fitness/health industry since I'm into fitness myself and it'd be no problem discussing it. Here's where I'm at after a month:

    - 60 Targeted Opt-Ins (Only 2 unsubscribed so I feel that's pretty good)
    - 13% Squeeze Page Conversion
    - 20 Ezine Articles
    - 25 YouTube Vids on My Channel
    - Paid Advertising on Targeted Websites w/ Banners as well as Social Media
    - Free 30 Page Download
    - 12 Follow Ups (I'm going to creating more as I go)
    - 0 Sales Unfortunately

    I vary the follow up's between informative messages and then throw in a direct pitch to my affiliate product every few follow ups.

    I'm getting clicks to my affiliate product but other than that no bites at all.

    I kept hearing so much about list building between posts on here and WSO's but I'm curious if anyone who started recently has actually had any success (actually selling something)? Or are people just selling this method?

    Also, if anyone has any thoughts on what I could improve definitely let me know. I feel like I should be seeing a sale any time now but who knows.

    Thanks
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  • Profile picture of the author Nathan251
    why not just buy some quality solo ads and save yourself a lot of effort?
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    • Profile picture of the author bbjumpman
      Originally Posted by gjabiz View Post

      I'm not sure what the articles and youtube videos do...do they drive traffic to your opt in page and can I assume that if they opt-in they get the 30 page download?

      See, to me, the most important thing to list building is the quality of the list and how passionate they are about the subject matter.

      You are in a huge market place, what do your competitors do? And is the product you offer as an affiliate really TARGETED to this list you are creating? I'd guess not based on your results, at some point you have to sell something.

      I'm not sure about your process for building a list. It just seems like an awful lot of activity that isn't producing sales.

      Make a checklist of all that you've done and question each one, like, are my articles bringing traffic?

      Are my videos being watched? Which one is most popular? etc.

      Try to ANALYZE what you've done already and perhaps, you need a little more salesmanship in whatever you are giving away.

      The fact they are going and looking at the product shows some interest, but, why not ask a few of them why they didn't buy? You might get some valuable feedback from your would-be customer.

      I can't tell you exactly what parts aren't working, but you can tell yourself if you dig into the data you have and ask why.

      Good luck with your list building, the purpose is to get customers, anything short of that and it's not working. Careful examination should help you out.

      gjabiz
      Thanks this is some helpful feedback. I do need to evaluate each step and see what's going wrong up to this point. I feel my offer is targeted to what they're searching for because I take what's on my affiliate product and use their phrases/terms on my marketing to gather leads.

      I think I need to a do a better job of selling the offer in my list. At this point I've been trying to do the relationship building but you're right in the end I need to sell something to make it worth my time.

      Originally Posted by Nathan251 View Post

      why not just buy some quality solo ads and save yourself a lot of effort?
      I would love to do that but search fitness/weight loss solo ads on here and no one really has any from what I can tell. I searched google and bought some solo ads from some site that came up first for it and he was trash. He sold me fake stuff. From what I can tell solo ads are only good if you're in the IM niche because there's plenty of people on the boards here that have those lists. I know people have weight loss solo ads but they seem to keep it more quiet on here.
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  • Profile picture of the author Randall Magwood
    I would throw more money into paid advertising. What is your advertising budget like? How much are you charging for your product? Also, you have a good marketing plan, but if you want to see sales immediately... you will need around at least 200 opt-in subscribers.
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  • Profile picture of the author andybeveridge
    My advice would be to contact ezine owners in your niche and ask if they do solos. You could even do some kind of split with them on any profits.
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  • Profile picture of the author Loren Woirhaye
    Just keep working like you're doing and it will start to happen
    for you. The Gurus like to boast of extremely rapid list-building
    but it's not so easy for most people starting out to do that
    due to lack of technical sophistication and experience. Focus
    on delivering quality information and people will respect you
    and be more open to buying from you. It can take awhile
    but you have to persevere if you want to succeed at this
    IM game.
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  • Profile picture of the author RedShifted
    I think it becomes easy once you have a fairly big list built. As you can just start doing solo swaps and what not (granted you don't get burnt).

    Focus on your copy, autoresponder copy, subject lines, inboxing, do you have a list of all the spam words that trigger filters? You definitely should.

    Is it single optin or double optin?

    I'm also kinda curious what autoresponder you're using.
    Don't forget to back your lists up once a week encase something happens.

    For now I think you're having good conversions but you can definitely double them afaic. So keep tweaking things untill the page is converting a bit better, then dump more money in PPC.

    Let us know how it goes because I just started building my own list and am loving it so far. No incredible results yet but this is one of the more practical ideas in internet marketing. Before people use to just come to my site, a small percent would call, most would leave.

    Now because I'm collecting their info, I bombard them with emails, and am already noticing increased conversions compared to not having an autoresponder. I'm just happy this wasn't something I waited on. I've been in marketing for 6 months so if I can learn how to build a list at this point I'll be a very happy man -Red
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by bbjumpman View Post

    I kept hearing so much about list building between posts on here and WSO's but I'm curious if anyone who started recently has actually had any success (actually selling something)? Or are people just selling this method?
    No - it actually works. Almost all the people here who are making a living from affiliate marketing are doing so by list-building.

    It's terribly, terribly difficult to make affiliate sales any other way: http://www.warriorforum.com/main-int...ml#post5210243

    Originally Posted by bbjumpman View Post

    I feel like I should be seeing a sale any time now
    A little early to tell, with only 60 people on your list, but I do hear you, and maybe you will get a sale any day now?

    Unfortunately, whether you're doing anything terribly wrong is something that nobody can tell without seeing what you're doing. I know it sounds really unhelpful, but I'm afraid it's true.

    The three main questions that immediately occur to me, after reading the details you give, are:-

    (i) Why are you trying to use an article directory as a source of traffic? This isn't how they're supposed to work, at all (explained here: http://www.warriorforum.com/main-int...ml#post5068872), and it's a mistake to try to use them that way. If you have 20 articles, why not put those on your own site and try to draw the traffic directly to your own site, instead of letting it come via an article directory where'll you'll be losing a high proportion of it, as explained in this post?

    (ii) Why does your squeeze page convert only 13% of its visitors, if you're giving away a 30-page freebie? Is it because the traffic isn't targeted, something has gone wrong with the squeeze page itself, or because there's a mismatch between the offer and what the visitors are looking for (not a question anyone can answer for you from the information you've provided, sorry! ).

    (iii) Does the product have a leaky sales page? Is it actually possible that someone on your list has bought the product but you haven't been paid? (I have no specific reason to suspect this, but very often in similar conversations, when the identity of the product has eventually emerged, all too often it's been one I wouldn't promote myself, because of "leaks" on the sales page - so it's natural for me to wonder about that).

    Sorry to sound vague and unhelpful and to offer only guesses, but realistically this is all anyone can do, in these circumstances.

    It may still be that nothing's seriously wrong and that your sales are about to arrive, of course - and I hope so.

    Originally Posted by bbjumpman View Post

    Also, if anyone has any thoughts on what I could improve definitely let me know.
    Nobody can possibly make realistic, specific suggestions without seeing everything you're doing. Sorry. We can only guess.

    (If you want to send me, by private message, a link to one of your ezine articles and to the product's sales page, I'll happily have a quick look and offer any comments I can, either by return of private message or in the thread, whichever you prefer.)
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    • Profile picture of the author nodnarb
      Originally Posted by Alexa Smith;6548887

      (i) Why are you trying to use an article directory as a source of traffic? This isn't how they're supposed to work, at all (explained here: [URL

      http://www.warriorforum.com/main-internet-marketing-discussion-forum/488368-how-do-article-directories-work.html#post5068872[/URL]), and it's a mistake to try to use them that way. If you have 20 articles, why not put those on your own site and try to draw the traffic directly to your own site, instead of letting it come via an article directory where'll you'll be losing a high proportion of it, as explained in this post?
      Hi, I'm new to IM.
      i don't quite understand this.
      Do u mean the purpose of submitting articles to directory is for others to use your articles in their website etc and hence create backlink to your own website/blog?
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      • Profile picture of the author robsterhews
        You are in a huge niche, but you can dominate if you do one thing - produce quality content. IM is not easy, I don't care what anyone tells you, but if you produce quality content it will get shared and attract attention.

        I can't begin to tell you the hours, or years, I have spent on cheap, fast, BS methods that have produced next to nothing.

        Continue to produce quality material and people will share it. There is ABSOLUTELY no better way to grow your standing in your niche.

        Build it and they will come - if it is built with quality!

        RSS feeds, backlinking strategies, etc, etc..... I could go on until I am blue in the face.... You can spend thousands of hours and thousands of dollars on lots of BS - but quality content always wins!
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  • Profile picture of the author sriram rajan
    First you have done god amount of work, so congrats..

    Now your next steps will be to add kindle books, mobile apps, web 2.0 links and social media interactions and these will push you over the cliff for making sales down the line ....
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  • Profile picture of the author myob
    Originally Posted by bbjumpman View Post

    Also, if anyone has any thoughts on what I could improve definitely let me know.
    This niche is very competitive, and as in other niches involving heavy hitters with deep pockets for promotions, you barely have a snowball's chance in h*** by using such relatively wimpy marketing methods.

    Simply stated, you need to target your prospects where they expect you to be, and in the marketing manner in which they are accustomed. In general, such prospects are not effectively wooed by EZA, YouTube, squeeze pages, banner ads, or even free "reports".

    Your best chance of obtaining convertible traffic is by establishing yourself as a reputable, knowledgeable expert in publications (online as well as offline) that are read by your target audience.

    For example, getting those 20 articles syndicated in reputable outlets confers a subtle but very powerful implied "endorsement" by the publisher to their readers. It really does not take many articles at all to drive floods of highly convertible traffic when those articles are distributed to relevant publications. And in this niche, there are literally tens of millions of suitable online/offline outlets for your articles.

    Just my 2 cents.
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    • Profile picture of the author bbjumpman
      Originally Posted by Alexa Smith View Post

      No - it actually works. Almost all the people here who are making a living from affiliate marketing are doing so by list-building.

      It's terribly, terribly difficult to make affiliate sales any other way: http://www.warriorforum.com/main-int...ml#post5210243



      A little early to tell, with only 60 people on your list, but I do hear you, and maybe you will get a sale any day now?

      Unfortunately, whether you're doing anything terribly wrong is something that nobody can tell without seeing what you're doing. I know it sounds really unhelpful, but I'm afraid it's true.

      The three main questions that immediately occur to me, after reading the details you give, are:-

      (i) Why are you trying to use an article directory as a source of traffic? This isn't how they're supposed to work, at all (explained here: http://www.warriorforum.com/main-int...ml#post5068872), and it's a mistake to try to use them that way. If you have 20 articles, why not put those on your own site and try to draw the traffic directly to your own site, instead of letting it come via an article directory where'll you'll be losing a high proportion of it, as explained in this post?

      (ii) Why does your squeeze page convert only 13% of its visitors, if you're giving away a 30-page freebie? Is it because the traffic isn't targeted, something has gone wrong with the squeeze page itself, or because there's a mismatch between the offer and what the visitors are looking for (not a question anyone can answer for you from the information you've provided, sorry! ).

      (iii) Does the product have a leaky sales page? Is it actually possible that someone on your list has bought the product but you haven't been paid? (I have no specific reason to suspect this, but very often in similar conversations, when the identity of the product has eventually emerged, all too often it's been one I wouldn't promote myself, because of "leaks" on the sales page - so it's natural for me to wonder about that).

      Sorry to sound vague and unhelpful and to offer only guesses, but realistically this is all anyone can do, in these circumstances.

      It may still be that nothing's seriously wrong and that your sales are about to arrive, of course - and I hope so.



      Nobody can possibly make realistic, specific suggestions without seeing everything you're doing. Sorry. We can only guess.

      (If you want to send me, by private message, a link to one of your ezine articles and to the product's sales page, I'll happily have a quick look and offer any comments I can, either by return of private message or in the thread, whichever you prefer.)
      Thanks for everyone's responses. This is definitely helpful

      Alexa - I appreciate the detailed advice. To be honest much of what I've done has been off recommendations from about 3-4 WSO's I've purchased on the topic. So I wrote EZ articles to direct to Squeeze Page with the intentions to get those indexed and receive customers. I actually prefer what you say and just use those quality articles on my own site but I wanted to follow what people who claim they've had success. That's the frustrating thing about it is you really don't know if what they include in the WSO is the real deal or not. Unfortunately trial and error ends up being months of work. I'm going to make some updates based on what I've read here and I can reach out to you Alexa once I have some extra time in the coming week to make some changes.

      Sorry I'm not able to get to everyone's responses but I do appreciate them and I think at this point I've gathered enough info to make a change in course. I'm really going to focus on the website portion and drive the targeted search engine visitors.

      Hopefully I see some success shortly. I look forward to posting about it.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by bbjumpman View Post

        I actually prefer what you say and just use those quality articles on my own site but I wanted to follow what people who claim they've had success.
        So did I, when I first started. It's only natural. I bought WSO's and followed those and "general forum advice". I didn't earn anything for 3 months.

        Originally Posted by bbjumpman View Post

        That's the frustrating thing about it is you really don't know if what they include in the WSO is the real deal or not.
        Exactly so. Unfortunately (but inevitably), the time when you most need the judgment to distinguish the really successful affiliate marketers from those whose success comes only from selling products to beginners is the time that you're least likely to have it. :p

        Originally Posted by bbjumpman View Post

        Unfortunately trial and error ends up being months of work.
        Yes; it was for me, too. :rolleyes:

        Stick with it and don't give up, though. Some people persist - others decide that "internet marketing doesn't really work". You don't sound like you're about to get too disillusioned with it just yet, though, which is promising. Wishing you well!
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    • Profile picture of the author bbjumpman
      Originally Posted by myob View Post

      This niche is very competitive, and as in other niches involving heavy hitters with deep pockets for promotions, you barely have a snowball's chance in h*** by using such relatively wimpy marketing methods.

      Simply stated, you need to target your prospects where they expect you to be, and in the marketing manner in which they are accustomed. In general, such prospects are not effectively wooed by EZA, YouTube, squeeze pages, banner ads, or even free "reports".

      Your best chance of obtaining convertible traffic is by establishing yourself as a reputable, knowledgeable expert in publications (online as well as offline) that are read by your target audience.

      For example, getting those 20 articles syndicated in reputable outlets confers a subtle but very powerful implied "endorsement" by the publisher to their readers. It really does not take many articles at all to drive floods of highly convertible traffic when those articles are distributed to relevant publications. And in this niche, there are literally tens of millions of suitable online/offline outlets for your articles.

      Just my 2 cents.
      Appreciate the comments. I agree with the competitiveness. The one issue is I've been going off recommendations and guidelines from WSO's on list building. Tough to know what's legitimate and not but I have some good advice on this thread on where to direct my efforts now.
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    • Profile picture of the author Kurt
      Originally Posted by myob View Post

      And in this niche, there are literally tens of millions of suitable online/offline outlets for your articles.

      Just my 2 cents.
      No there's not. There aren't "10s of millions" of worthwhile outlets in any niche. There aren't even "10s of millions" of decent media outlets in all niches combined.

      If true, why don't you make a list of 100,000 of them and share it with us? This surely couldn't hurt you, as it's less than 1% of the outlets you claim to be worthwhile.
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      • Profile picture of the author myob
        Originally Posted by Kurt View Post

        No there's not. There aren't "10s of millions" of worthwhile outlets in any niche. There aren't even "10s of millions" of decent media outlets in all niches combined.

        If true, why don't you make a list of 100,000 of them and share it with us? This surely couldn't hurt you, as it's less than 1% of the outlets you claim to be worthwhile.
        A quick search using my favorite search engine -Google, returns over 4 billion results for "health" and over a billion results for "fitness". Certainly one can find 100,000 or so online outlets. In addition, there are offline trade associations, health groups, fitness centers that welcome relevant articles for their newsletters. Consider also newspapers and mass circulation magazines - many of these routinely accept health/fitness articles. Just a few of these type of publications can drive massive targeted traffic for very quick and effective list-building. :rolleyes:
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        • Profile picture of the author David Keith
          Originally Posted by myob View Post

          A quick search using my favorite search engine -Google, returns over 4 billion results for "health" and over a billion results for "fitness". Certainly one can find 100,000 or so online outlets. In addition, there are offline trade associations, health groups, fitness centers that welcome relevant articles for their newsletters. Consider also newspapers and mass circulation magazines - many of these routinely accept health/fitness articles. :rolleyes:
          Now lets try a more practical experiment. Go to listing 1000-1100 and lets see what the average alexa rank (traffic) and overall quality of those listing are. In most cases even at listing 1k you are already into largely BS and irrelevant results.

          As for mass circulation magazines. Professional editors of real mass circulation magazines / newspapers rarely risk their reputation by publishing "professional advice" articles by small time bloggers with few if any credentials or any real industry credibility.

          Another truth is that numbers like 100k distribution outlets are very misleading. There are not that many relevant publication on the topic.

          Focus on quality distribution channels and don't fall into the mass syndication trap.
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  • Profile picture of the author IMWarrior0
    Stick in there mate sounds like you're doing all the right stuff you just need to persevere only the toughest survive in this game.
    all the best
    Darren
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  • Profile picture of the author Lightlysalted
    Really appreciate you sharing your experiences of list building, I've not used Youtube before for driving traffic to a squeeze page.
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  • Profile picture of the author 8485marketing
    Don't be put off by the size of the market...Its definitely one big frikkin pie. There is definitely room for you to manouvere in here. Yes the big wigs are making a killing here but you always most definitely have something in your favor for which they don't, your geographic locality.

    If you're genuine about your products and/or recommendation and stand by them, there is no reason why you cant target your local area first off to get people in through the door and work that way, try some paid local ads in a magazine or newspaper, its how my buddy got started with his website. Plenty of contacts who were into health and fitness, gave them a trial of his fitness product in return for a review and or testimonial and offered them a free premium upgrade if they got x number of people to sign up for it too.

    Whatever you do, keep at it, your on the right course. I have a ton of fitness related articles sat on my hard drive that I found easily online with the rights to reproduce. I put two or three of them together and filtered it down to the barebones containing the essential info people want to read and put a motivational spin on them. His subscribers have really enjoyed reading what he sends out. I think his list is now in the early thousands, maybe 2 or 3, and he gets between 40 and 60 sales per week average from that list and its grows every week by 50 to 75 subscribers.

    Best of luck buddy keep at it.
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    • Profile picture of the author bbjumpman
      Originally Posted by 8485marketing View Post

      Don't be put off by the size of the market...Its definitely one big frikkin pie. There is definitely room for you to manouvere in here. Yes the big wigs are making a killing here but you always most definitely have something in your favor for which they don't, your geographic locality.

      If you're genuine about your products and/or recommendation and stand by them, there is no reason why you cant target your local area first off to get people in through the door and work that way, try some paid local ads in a magazine or newspaper, its how my buddy got started with his website. Plenty of contacts who were into health and fitness, gave them a trial of his fitness product in return for a review and or testimonial and offered them a free premium upgrade if they got x number of people to sign up for it too.

      Whatever you do, keep at it, your on the right course. I have a ton of fitness related articles sat on my hard drive that I found easily online with the rights to reproduce. I put two or three of them together and filtered it down to the barebones containing the essential info people want to read and put a motivational spin on them. His subscribers have really enjoyed reading what he sends out. I think his list is now in the early thousands, maybe 2 or 3, and he gets between 40 and 60 sales per week average from that list and its grows every week by 50 to 75 subscribers.

      Best of luck buddy keep at it.
      Awesome..thanks for the comments. I agree there is room with how big it is. Just need to keep working at it.
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  • Profile picture of the author ejullya
    Hi bbjumpman, you have started an great thread. I am going through the same as you as I also realized (finally) that without a list one is going to perish. I believe you are doing great as far as the list is concerned. 60 signups in a month seems pretty decent to me. Hopefully, you will see some sales soon.

    I was wondering, where did the signups come from? The articles, the videos or the advertisements? can you let us know.

    Best of luck
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  • Profile picture of the author Anoopchawla
    When confused about when to send to content and when promotion. I follow this formula
    Content-->Content-->Content-->Promotion-->Content-->Content-->Content-->Promotion.

    As about not getting any sales I would say 60 subscribers is too early to judge anything.

    Anoop Chawla
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  • Profile picture of the author marketwarrior06
    Banned
    try to invest in advertising. I think your traffics are not really targeted that's why its happening. actually its a natural thing. you can't get success if you don't have targeted traffics.
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  • Profile picture of the author WinstonTian
    Originally Posted by bbjumpman View Post

    - 13% Squeeze Page Conversion
    - 12 Follow Ups (I'm going to creating more as I go)
    - 0 Sales Unfortunately
    These 3 things caught my attention, and here's why.

    13% conversion isn't very high for a squeeze page. You
    might be doing something wrong either on these lines:
    -- Your traffic isn't targeted enough, it's cold
    -- Your squeeze copy isn't converting

    An ideal rate to hit could be 40%+. I've hit 70%+ on very
    rabid markets, but slower ones can range still at 40% if
    you drive warm leads to good squeeze copy.

    12 FU messages? Firstly, you need to try and use the
    Broadcast message instead, and do split-tests before
    you cram them into a follow-up sequence. You always
    want to do split-tests, because only then can you
    quantitatively determine what goes and what doesn't.

    Tracking is extremely important.

    0 sales. And that's where you get lost, because you don't
    seem to have a good tracking system in place.

    A good business system will always feedback on itself.

    That means, you're going to need to test and tweak
    every single thing you do until it improves...

    Winston Tian
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    Cheers,
    Winston
    The Beginner's Doctor

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  • Profile picture of the author svk_hereiam
    I think the list size is relatively small to get an real data... I think your focus should be on building your list... if you make a substantial number of subscribers and you provide value to them, you ought to get results
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  • Profile picture of the author BenjaminB
    bbjumpman I notice you don't mention using email marketing to build your list at all. Definitely a place you could expand on. Safelists and viral mailers are a great place to get list signups and the fitness industry is a pretty universal one that people in all walks of marketing have an interest in. I see products such as 7 Minute Workout and similar ones being pushed heavy at these sources. If people were getting no results then they wouldn't be seen as much. Maybe try showing your squeeze page on a couple of the heavier populated traffic exchanges which I see tons of health and fitness related stuff on as well. Drop me a line and I could point you at some sites.
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